The IAB UK Podcast

The IAB UK Podcast

By IAB UKBusinessTechnologyMarketing
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The IAB UK Podcast episodes

  • The Crux, Episode 2: Unlocking the privacy and trust opportunity

    Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategies and explores the benefits of a new privacy-first path forward for marketers. To get to the heart of the issue, James is joined by Assembly Global's Femi Taiwo, Author and psychologist Nathalie Nahai, and Google's UK Privacy Lead, Adam Taylor.


    Join us next week for Episode 3 when James will be joined by WACL President, Nishma Patel Robb, to journey through the evolution of women in advertising and look ahead to the future exploring the need for balanced leadership at the top.  


    This episode of The IAB UK Podcast is brought to you in partnership with Google.

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • The Crux, Episode 1: The viewing habits reshaping connection

    Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you want from your next campaign?', exploring the impact the shift away from linear consumption has had on content creators, and the opportunity for marketers to effectively measure campaigns and reach audiences. To get under the skin of this issue, James is joined by eBay’s Head of Media Strategy & Investment Toby Foy, YouTube creator Uche Natori, and Tom Sherwood, Product Lead at YouTube UK.


    Join us next week for Episode 2 when James and his guests will be unlocking the privacy and trust opportunity by asking: how can I build trust with customers through more transparent data practices?


    This episode of The IAB UK Podcast is brought to you in partnership with Google.




    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • Policy Special: all the latest on policy & regulatory affairs in digital advertising
    With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regulatory activity which affects our industry. Christie chats about the Online Advertising Taskforce, the Online Fraud Charter and our public affairs work with policymakers, while sharing highlights from our recent Digital Dividend report and the roundtables we've been hosting around the UK with MPs. Read the full Digital Dividend report at https://www.iabuk.com/digitaldividend

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • The Future of Work, with Christine Armstrong
    Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine shares some of the insight she's gleamed from her latest tranche of interviews with business leaders, giving her view on meeting culture, LinkedIn interactions, and why Imposter Syndrome might not be nearly as much of a problem as 'Hancock Syndrome'. If this episode whets your appetite to find out more about Christine, follow her on LinkedIn at https://www.linkedin.com/in/thechristinearmstrong/

    Hosted on Acast. See acast.com/privacy for more information.

    25 min
  • The Year of Retail Media
    Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers

    Hosted on Acast. See acast.com/privacy for more information.

    39 min
  • Realising the potential of Programmatic DOOH, LIVE from The Last Thursday Club

    DOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untapping the true potential of programmatic DOOH, but are we now finally ahead of the curve? A big questions, and fortunately our member experts have answers...


    In this special LIVE episode recorded at October's Last Thursday Club at IAB UK HQ, Digital-Out-Of-Home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler to unpack how programmatic is transforming DOOH, explore need-to-know’s for preparing for a programmatic future, and share what excites these specialists the most when it comes to prDOOH.

    Hosted on Acast. See acast.com/privacy for more information.

    36 min
  • 15 years of Absolute Radio, with Paul Sylvester
    As Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and long-standing commercial partnerships that have defined one of the UK's most popular radio stations. Chatting to James Chandler fresh off the back of a month of 15th birthday celebrations, Paul discusses how shifts in digital listening have brought about new opportunities for brands to sit alongside the trusted content, shares his highlights from over the years, and reveals his dream presenter signing. Find out more about how Absolute Radio have celebrated their 15th birthday here: https://www.bauermedia.co.uk/news/absolute-radio-announces-15th-birthday-celebrations/

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • ME-EOs, retaining female talent & reshaping work culture, with Nicola Kemp
    In an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexible working, retaining and helping women to thrive in the ad industry, and the stereotype that having children kills career ambitions. Nicola - who is Editorial Director of Creativebrief and a member of WACL - addresses ME-EO culture (CEOs who mirror their preference to be in the office across the wider organisation), shares her own experience of coming back to work post-mat leave, and discusses how industry framework DICE is making 'manels' a thing of the past with a truly inclusive approach to events.

    Hosted on Acast. See acast.com/privacy for more information.

    41 min
  • The power of emotion in advertising, with DAIVID's Ian Forrester

    With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion.


    DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.


    Ian and James discuss emotion and people’s emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/


    Hosted on Acast. See acast.com/privacy for more information.

    36 min
  • Sport, Fandom and the Anatomy of Hype, with Amazon Ads

    Kicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO James Chandler chats all things live sport and fandom with John Paul James, Amazon Ads’ Senior GTM Strategy Lead for Live Sports in Europe. Talking about Amazon Ads & Twitch Ads' global study on fan culture, Anatomy of Hype, the conversation delves into how fandom is more than just a hobby, how different types of fans are motivated in different ways, and of course how brands can seamlessly and genuinely insert themselves into these deep communities of fans and followers.


    With live sports properties including Premier League, Summer Nations Series and UEFA Champions League, expect more on this topic and much more by signing up to Amazon Ads' Upfront on Wednesday 27 September here. https://www.amazonadvertisingevents.com/upfronts2023?promo=AmazonAdsIAB


    And read 'Anatomy of Hype' in detail here: https://advertising.amazon.com/en-gb/library/guides/global-research-on-fans-and-fan-engagement


    And explore all Digital Upfronts, including events from Uber, BBC Studios, LADbible Group, YouTube and Snap Inc., here: https://www.iabuk.com/digital-upfronts-2023

    Hosted on Acast. See acast.com/privacy for more information.

    20 min

About The IAB UK Podcast

From the publisher's feed

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members -…

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