The IAB UK Podcast

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Regular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the show to share the latest news from the world of Westminster and its impact on digital advertising. In this episode, our Head of Policy & Regs, Christie Dennehy-Neil is joined by Public Affairs Lead, Becky Wirth, to give an overview of the latest government shufflings after the creation of the Department for Science, Innovation & Technology, and bring listeners up to speed on the Online Advertising Programme, Online Safety Bill, HFSS ad ban, Data Protection & Digital Information Bill. Christie & Becky also share how the IAB has been engaging with government and the opposition on behalf of our members.

Find out more about all of the IAB's work in this area by visiting https://www.iabuk.com/policy

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IAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challenges, share ideas to move our industry forward and hear from a raft of inspiring speakers. From the shape of the political landscape to building a happier, more productive workforce, sessions focused on the most important subjects of the day with speakers including Dr Julie Smith, Kay Cossington, Lewis Goodall and many more. Away from the main stage, we ran smaller, more conversational townhalls on effectiveness, sustainability, workplace culture and transparency & the use of personal data.

While we were there, we took the opportunity to speak to a handful of the 150 delegates for the IAB podcast. In this special episode, speakers, media leaders and industry legends talk about what they most enjoyed at the summit, what their biggest priorities are, what gives them optimism, and what they believe to be the most important quality for a leader.

Read a write-up of all the session, watch the sizzle film and check out the photos here: https://www.iabuk.com/leadership-summit-2023

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Four years ago, Jacquie Duckworth co-founded Uninvisibility - a company with a singular mission to get midlife women back into work after extended career breaks. She joins James to explain how the company’s eight-week training course, Visible Start, is empowering women aged 45 and over to build a new narrative when it comes to their careers. The course, which was set up in partnership with Brixton Finishing School and sponsored by WPP, has so far been taken by 100 women with 18 going on to land jobs at WPP media agencies - including Fiona Cameron, who joins the conversation to share how the experience led to her becoming Senior Learning and Development Business Partner at GroupM. Their fascinating conversation spans the competitive advantage of having midlife women in your workforce, tackling women’s tendency to default to an apologetic position, and where to start when it comes to building confidence in their own skills.

Find out more about Uninvisibility, Visible Start and Visible Society at https://uninvisibility.com/

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In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by measuring neural activity in real-time.

In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boeri, to share an early look at the second volume of the research released this week. For part two, the focus has switched to tracking how audio makes us feel based on where we’re listening, how we’re feeling and what we’re doing at the time. From physiological data to electrodermal activity, this fascinating chat digs deep into the science behind why sound really is so powerful.

Explore the research in full at https://ads.spotify.com/en-GB/sonic-science/vol-2/

And watch Spotify's Sally Keane present Sonic Science Part 1 at Engage at https://youtu.be/AUtAYLasIkk

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In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.

Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadan

Missed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy

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To kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Director, Julia Connaughton and Commercial Platform and Product Director for Outdoor​, Mungo Knott.

From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment when Global bought three leading out of home businesses, James, Julia and Mungo talk about the things that make this media owner unique: the data, the insights, the level of creativity on offer, and more.

Find out more about DAX at https://global.com/dax/ and explore IAB UK's Digital Adspend report, featuring audio spent for the first time in 2021, here: https://www.iabuk.com/adspend

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In a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international’s Head of Addressable Media and Jessica Breslav, Chief Customer Officer at Index Exchange. Following Jessica's trip to CES back in January, the conversation covers all the innovations to emerge from this year's show in Vegas, as well as looking forward to 2023 and whether video will continue to be such a huge driver of digital ad spend. James also gets Jessica and Josje's sense of where retail media will land in the UK this year, and of course they discuss this year's topic-of-the-moment, ChatGPT.

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Ahead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live at IAB HQ by Mediaocean’s Director of Marketing for EMEA and APAC, Rachel Lyall; the7stars’ Head of Big Tech Activations, Adam Chugg; and OMD UK's Chief Planning Officer and Campaign’s number one media planner for the second year running, Vicky Fox.

Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the complexity of connected TV, AI’s arm wrestle with creativity, virtual influencers, gentle tech, consolidation, and why we should be looking to China to help us understand what might be heading our way.

Check out Mediaocean's 2023 Outlook on the IAB UK Member Vault here: https://www.iabuk.com/member-content/mediaoceans-2022-market-report-2023-outlook

IAB Compass will launch on Tuesday 7 February at iabuk.com

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In the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Global Customer Marketing EMEA, and creator and model Clara Holmes - otherwise known as @rollinfunky, who has worked with brands including Boots, Bravissimo and Tesco. They discuss the reality of living with both visible and invisible disabilities, the value of working with creators that can authentically connect with this audience, and why so often it is society that needs fixing - not people. The conversation also covers the findings and learnings of ‘Meet the Billion’, Meta’s audience-first project to shine a light on audiences that are currently not being seen by advertisers - the 1 billion people that are living with a disability globally. Find out more about it here: https://www.facebook.com/business/c/discovery-commerce/meetthebillion

Missed the start of the series? Catch up on the first two episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy

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