Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this episode, Oxford University's Saïd Business School and Kantar share a new analysis of thousands of ad campaigns while bringing to life real media planning dilemmas.

This is the largest academic study into brand building effectiveness and shows how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam Crowther and Simon Palframan from A Million Ads take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic voice and digital audio.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

In this daily offstage session, YouTube's Luke Hyams and Zoë Clapp discuss UK specific YouTube Original ‘A Seat At The Table’ with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. Their discussion covers how production took place considering restrictions around travel, and why YouTube is building original content around subjects like sustainability.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class?

Established in 2021, Common People aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration.

In this session, Jed Hallam and Sarah Sutton – two of the leading members of the group – talk about why Common People is needed and how it can make marketing better.

Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic as the team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Acast's Jack Preston and Dr Rupy Aujla of The Doctor's Kitchen Podcast take a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. The offstage session demonstrates how brands seemingly reliant on visual marketing can bring their products to life through audio and how working with podcast influencers to tell their brand story will deliver unheard of (until now!) engagement and creative opportunities.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Somer Simpson, VP of Product Management at Quantcast, addresses the news echo chamber and the path to journalistic integrity. Drawing on her background in journalism and digital media, she speaks to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology. In this session, Havas Media’s Marek Wrobel looks at the past, present and future of AR - charting how it has evolved from Pokémon Go to a valuable storytelling platform during the pandemic. Marek also dives into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands.

Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.