The IAB UK Podcast

Stay Engaged 2022: 'If music be the food of love, play on'


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This episode explores how Gousto and Spotify used data to match recipe ideas with your favourite tunes. Alongside media agency, the7stars, you’ll hear the team explain how Gousto leveraged the power of audio and mood to reach their audience in the moments that matter most, how innovation requires a bit of science and a lot of collaboration, and how to make the most of partnerships.

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The IAB UK PodcastBy IAB UK


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