In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.

Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadan

Missed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy

Hosted on Acast. See acast.com/privacy for more information.