Welcome to another episode of the Publish to Impact podcast. In this episode, I'm joined with Everett O'Keefe who is a Wall Street Journal, USA Today, and International #1 Best Selling author. His most recent book is The Power of Published and he speaks across the United States on how a book can be your greatest asset.

Tune into today's episode where we chat about

• The power a book has inside your business
• The nature of the publishing industry and how its now easier than ever to get your book written and published
• The resilience writing a book brings
• The difference between Hybrid, self publishing and traditional publishing

Everett is the founder of Ignite Press, a hybrid publishing company that specialises in helping entrepreneurs in their business by becoming best selling authors.

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I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to Everett:

Work With Ignite Press: https://www.ignitepress.us/

Buy Everett's book: The Power Of The Published

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

You do the work once and you have content for years to come. In this episode, we explore the potential your book holds after it's been published. I div in to how you can repurpose the content within your book to fuel your business growth and marketing strategies through five different ways.

1. Blog Posts and Articles

2. Social Media

3.Podcasting

4. Webinars and Workshops

5. Online Courses Creation

Your book is just the beginning of an exciting journey toward business success. By repurposing its content strategically, you extend its reach, reinforce your message, and maximise the impact of your hard work as an author.

Seize the opportunities your book presents, and let it be a catalyst for growth inside your business.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

Have you ever thought about why you want to write a book? In this episode, I go deep into the motivations behind writing a book, uncovering why it's such a powerful process and how beneficial is for you to understand your purpose. Writing a book isn't just about putting words on paper; it's about sharing your story, expertise, and personality with the world.

Episode Highlights:

Driven by Passion:

• Many authors begin their book-writing journey fueled by a genuine passion for their subject matter.
• When passion meets writing, authors pour their heart into their work, aiming to make a difference in the lives of their readers.

Leaving a Legacy:

• Writing a book allows individuals to leave behind a lasting legacy, sharing their wisdom and experiences for future generations.
• It's a way to document achievements and insights, ensuring they're preserved and shared with others.

Generating Leads and Sales:

• Publishing a book can be a powerful tool for generating leads and boosting sales in business.
• By offering valuable content, authors build credibility and trust, attracting potential clients and customers.

Networking Opportunities:

• Becoming an author opens doors to new networking opportunities within one's industry.
• A book serves as a conversation starter, helping authors connect with like-minded professionals and expand their professional circle.

Building Personal Brand:

• Writing a book allows individuals to strengthen their personal brand by showcasing their expertise and values.
• It positions authors as authorities in their field, helping them stand out and gain recognition among their audience.

Personal Growth:

• The process of writing a book is a journey of personal growth and self-discovery.
• Authors overcome challenges, gain clarity on their ideas, and emerge with newfound confidence and resilience.

Writing a book isn't just about writing; it's about sharing your voice and making an impact. Whether you're driven by passion, the desire to leave a legacy, or personal growth, writing a book is a rewarding experience. If you're considering writing a book, remember that your story matters. Embrace the journey, and let your words inspire others.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

We're back for part two in 20 important steps to writing and publishing a powerful book. In this episode, we dive into the publishing and launching phase. Learn the final steps it takes to get your book published and out there into the world.

1. Draft your book description and blurb.
2. Build your launch team.
3. Format your book.
4. Price your book.
5. Research metadata for Amazon.
6. Upload your book to Amazon.
7. Launch your book.
8. Consider a book launch event.
9. Repurpose your book content for marketing.
10. Never stop promoting and being generous with your book.

If you haven't listened to episode 14 yet, go back and listen as It's going to let you know how to write a powerful book before you publish and launch it!

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

Have you ever wondered how the book writing and publishing process works? The majority of people I speak to want to write a book, but have no idea where to start or how to get a copy in their hands. I'm releasing this topic as a two part episode so you can fully understand the steps it takes to write and publish a powerful book. In today's episode, expect to uncover

Here's a breakdown of what's covered in Part 1:

1. Find Your Why: The journey to writing a book starts with discovering your path.
2. Choose Your Publishing Option: Decide between self-publishing, hybrid publishing, or traditional publishing.
3. Validate Your Genre and Idea: Ensure there's a market for your book.
4. Define Your Book Structure: Lay the foundation for your book's organisation.
5. Mind Map and Outline: Organise your ideas and create a roadmap for your book.
6. Draft Introduction and Conclusion: Craft the beginning and end to provide clarity for your manuscript.
7. Write Your Manuscript: Commit to consistent writing sessions to make steady progress.
8. Find a Professional Editor: Professionally polish your manuscript
9. Hire a Professional Book Cover Designer: Create an awesome cover to attract readers.
10. Create Lead Magnet and Resources: Use your business products, services and resources to encourage the reader to take action.

Looking ahead, we'll explore the remaining steps in the publishing and launching phases in the next episode. Remember, writing a book has three distinct phases: writing, publishing, and launching. Stay tuned for Part Two, where we'll dive deeper into the publishing and launching processes.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

Imposter syndrome is a common struggle that many of us face, especially when it comes to writing a book. In this episode, we'll explore what imposter syndrome is, how it shows up when writing a book, and most importantly, strategies to overcome it.

1. Acknowledge Your Achievements. Take a moment to reflect on how far you've come. Celebrate your successes, no matter how small they may seem. Recognise the dedication and hard work you've invested in your writing journey.
2. Practice Self-Compassion. Be gentle with yourself. Understand that stumbling is a part of the process. Treat yourself with the same kindness and understanding you would offer a client or friend.
3. Challenge Negative Thoughts. When imposter syndrome rears its head, question its validity. Are these thoughts based on facts or feelings? You'll often find that your fears are unfounded, and you're far more capable than you give yourself credit for.
4. Surround Yourself with Support. Seek out a community of fellow writers who understand your struggles. Share your experiences, seek advice, and offer encouragement to one another. Together, you can navigate the challenges of imposter syndrome.
5. Choose Action over Fear. Don't wait for imposter syndrome to dissipate before you begin writing. Take that first step, no matter how daunting it may seem. The more you write, the more confident you'll become in your abilities.
6. Focus on Impact, Not Perfection. Remember, your book doesn't have to be flawless. Instead, concentrate on the impact you wish to make with your words. Embrace the messy, imperfect nature of the writing process, trusting that your message will resonate with your audience.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

If you're a coach, this episode is for you! In today's episode of The Publish To Impact Podcast, we dive into ten steps of how you can use your methodology and how you show up for you clients so you can turn your methods into a powerful book. Here's what I break down:

1. Define Your Purpose and Audience: Clarify the essence of your book by reflecting on your motivation and understanding your audience's needs and aspirations.
2. Map Out Your Blueprint Field Book: Develop an outline that guides your readers through a transformative journey, breaking down your coaching methodology into distinct chapters or sections.
3. Flesh Out Your Content: Breathe life into your book by drawing upon your coaching experiences, client success stories, and personal insights to offer practical tips and actionable strategies.
4. Refine Your Writing Style: Pay meticulous attention to your style and tone to write a book that informs, inspires, and empowers your readers, infusing it with storytelling techniques and personal anecdotes.
5. Provide Action Steps and Practical Exercises: Integrate practical exercises and actionable steps throughout your book to empower readers to apply what they've learned and take ownership of their growth.
6. Hire a Professional Editor: Seek the expertise of a professional editor to provide honest feedback, enhance clarity, and refine your manuscript to ensure its quality and impact.
7. Design Your Book Cover: Collaborate with a cover designer to create a visually striking cover that conveys your book's genre, content, and emotion, aligning with your branding and expectations.
8. Plan Your Book Launch and Marketing Strategy: Develop a comprehensive marketing plan to generate excitement and anticipation for your book's release, leveraging pre-launch teasers, social media campaigns, and book launch events.
9. Engage with Your Audience and Get Feedback: Foster meaningful connections with your audience, encourage feedback, and gather reviews to amplify your book's impact and cultivate a supportive community.
10. Reflect and Celebrate Your Achievements: Take a moment to reflect on your journey, celebrate your achievements, and use your experience to inform and inspire others, embracing continual growth and making a difference in the lives of your readers.

It doesn't matter if you're a life coach, career coach, mindset coach or business coach. These ten steps are what it takes to turn your book idea into something powerful that aligns with your brand and coaching style.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

Welcome to a special Inspiration Igniter episode of The Publish To Impact Podcast. In this episode, we dive deep into the power of commitment and consistency, drawing insights from strength coach, boxing coach and former professional boxer, Mick Lance. Throughout our conversation, he'll uncover valuable principles that are relevant to anyone striving for excellence, whether in business, coaching, or personal development. Expect to uncover:

1. The Power of Showing Up: Mick shares how showing up each day, regardless of circumstances, is key to success. Consistent effort is vital, which will always overtake talent and circumstances.

2. Finding A Supportive Environment: We'll learn about the importance of mentors and community in nurturing resilience and perseverance. A supportive environment is crucial for growth.

3. Transitioning to Coaching: Mick's journey from athlete to coach teaches us about the fulfilment of empowering others. Mentorship is a powerful tool for personal and professional growth.

4. Embracing Perseverance: Perseverance becomes a central theme as we discuss resilience in the face of challenges. Failure is reframed as an opportunity for growth, leading to sustained effort.

5. Balancing Personal and Professional Growth: We'll explore strategies for maintaining consistency and self-awareness, essential for success in all areas of life.

Through our exploration of commitment, consistency, and perseverance, we uncover timeless principles applicable to all endeavours. As we're on this journey of inspiration and growth, let's embrace these takeaways and apply them to our own pursuit of success.

Thanks for joining us on this Inspiration Igniter episode of The Publish To Impact Podcast! If you have any questions or thoughts, feel free to reach out on social media or download a copy of Publish To Impact for further insights. Don't forget to subscribe, leave a review, and share this podcast with friends who can benefit from writing and publishing their own book. Remember, becoming an author has never been easier, and we're here to help you every step of the way.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Connect with Mick Lance:

Instagram: https://www.instagram.com/coachmicklance

Facebook: https://www.facebook.com/CoachMickLance

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

Today's episode is a little different. In this episode, I'm taking you on an adventure of what it looks like inside Publish To Impact. If you want to write a book and haven't yet read mine, this is a must listen episode. I'm going to show you the three key things you should include when you publish your book. In this episode you're going to learn about:

• Soft lead magnets
• Hard lead magnets
• Blurbs
• Table of Contents
• Review Pages

Writing a nonfiction book isn't just about writing a manuscript. It's also about strategically positioning your content so your reader trusts you throughout and has a way to connect when they've finished reading.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop

I'll always say that every step in the book writing process is important. But mind mapping your book is essential in gaining clarity in your book idea. In today's episode, we dive into the four steps you need to take to effectively mind map your book idea.

Step 1: Gain clarity. What is your book about and what's the message you're trying to send?

Step 2: Structure your ideas. How will you organise your book. Will you include sections, end of chapter exercises or interviews throughout?

Step 3: Solving your readers' problems. Writing down key points on solving your readers problem is an important step in preparing to write your manuscript.

Step 4: Writing a draft conclusion. Think about where your reader will end up and write a conclusion based on that. When you come back to it at the end of your manuscript, you'll realise how far you've come in the book writing process and be confident to rewrite your conclusion to make it as powerful as can be.

Research materials. Knowing what research you'll be using to support your book prior to writing it is a key part in writing an effective manuscript. Preparing all your materials prior is a great way to write your book efficiently.

________________

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Download your mind map template: https://www.blakedevos.com/mindmap

Work with me:

Apply for the Idea To Asset program: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop