Welcome Eugene Gershman to The Iferia TechCast. A real estate developer with a compelling story of growth and resilience, Eugene scaled his operation to over $30M in annual volume, then faced a market shift requiring a strategic rebuild. His motto: "Don't sell your land, develop it," drives partnerships to unlock land value.
In this episode, Eugene shares profound resilience lessons from his rebuild, emphasizing short-term focus during tough times. He details how real estate development mirrors a massive engineering project, covering systems from zoning to construction. Discover his essential tech stack, critical data points that kill projects early, and strategies for managing multi-million dollar risks. Eugene also reveals hidden market opportunities and offers invaluable advice for aspiring developers.
In this episode, you’ll discover:
· Eugene's journey: $30M scaling, market crash, and strategic rebuilding.
· Resilience lesson: focusing on the next five days during challenges.
· Real estate as an engineering project: managing trades and professionals.
· Top 3 "kill list" data points for projects (environment, market, construction costs).
· Essential tech: Excel, AI for feasibility analysis.
· Partnering with landowners: unlocking dramatically more value.
· Risk management: sensitivity analysis and cautious leverage.
· Post-rebuild operations: educating investors on project risks.
· Hidden opportunity: investing in residential projects today for future recovery.
· First steps for technical backgrounds in real estate (passive investing, DIY rentals).
· Advice to younger self: experience all stages of construction.
· Most rewarding project: community impact and family recognition.
· Confidence in real estate's future: addressing housing shortages & innovation.
· Innovation defined: faster, economical, sustainable development via tech/AI.
This is a powerful conversation for entrepreneurs, engineers, and anyone interested in real estate, business resilience, and tech application.
Connect With Eugene Gershman:
· Website: https://giscompanies.co/
· Feasibility Study Checklist: https://giscompanies.co/feasibility-study/
· Podcast: Real Estate Development: Land to Legacy (Available on all major platforms)
· LinkedIn: https://www.linkedin.com/in/eugenegershman/
Chapters:
00:00 Welcome Eugene Gershman: Scaling, Rebuilding & Real Estate Development
01:10 Crash & Rebuild: Resilience Lessons from Market Shifts
03:34 Real Estate as an Engineering Project: Systems & Management
06:30 Feasibility Study: Top 3 Project Killers & Risk Assessment
08:46 Tech Stack for Modern Developers: Excel, AI & Deep Search
10:41 Don't Sell Your Land, Develop It: Unlocking Value Through Partnership
11:53 Quantitatively Modeling & Managing Project Risk: Sensitivity Analysis
14:27 Rebuilding with Intention: Educating Investors on Downside Risk
15:36 Hidden Opportunity: Starting Residential Projects in Current Climate
17:51 First Step to Real Estate Development for Technical Backgrounds
20:32 Advice to Younger Self: Experience Every Stage of Construction
21:42 Most Rewarding Project: Impact on Community & Personal Sense of Purpose
22:55 Confidence in Real Estate's Future: Addressing Housing Shortage & Innovation
24:00 Innovation in Development: Faster, Economical, Sustainable & AI-Driven
26:36 Connect with Eugene Gershman: Feasibility Guide & Podcast
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