Meet Dan Goodstein, "The Business Therapist," a seasoned coach and corporate guru with over 20 years of experience guiding companies from startups to Fortune 500 giants. Dan cuts through the hype around AI and the future of work, specializing in go-to-market strategies and sales acceleration for tech companies.
In this insightful episode, Dan unpacks the common ailments plaguing tech firms, the biggest marketing mistakes founders make, and how AI is genuinely transforming sales and marketing beyond the buzz. He provides practical advice for engineers and developers to articulate their product's value, outlines what an effective go-to-market plan looks like, and shares surprising common traits among top tech executives he's interviewed on his podcast, "The Digital Leader Show." Learn how AI is changing valuable tech skills, outdated strategies to ditch immediately, and why customer experience is the ultimate differentiator.
In this episode, you’ll discover:
· Common ailments and challenges faced by tech companies today.
· The number one mistake tech founders make in positioning their products.
· How AI is practically transforming sales and marketing for small tech businesses.
· Simple advice for engineers to articulate product value in a customer-centric way.
· What a simple, effective go-to-market plan looks like for new tech products.
· How AI is changing the most valuable skills for tech careers (from SEO to GEO).
· One outdated sales/marketing strategy businesses need to stop immediately.
· The most effective first step for a tech startup with no marketing budget.
· Surprising common traits among top tech executives from Amazon, Microsoft & beyond.
· What building a better customer experience truly means for B2B tech.
· The single most important advice for a technical founder thinking like a CEO.
· One major trend in business/technology most companies are unprepared for.
· Dan's personal definition of innovation in his line of work.
This is a must-listen for tech founders, engineers, marketers, and anyone looking to navigate the complexities of scaling a tech business in the age of AI.
Connect With Dan Goodstein:
· Website: https://dangoodstein.com/businesstherapist/
· LinkedIn: https://www.linkedin.com/in/danielgoodstein/
Chapters:
00:00 Intro: Dan Goodstein, The Business Therapist
02:10 Common Ailments in Tech Companies Today
03:34 #1 Mistake Tech Founders Make in Marketing
04:50 AI's Practical Impact on Sales & Marketing for Small Businesses
07:08 Articulating Product Value: Simple Advice for Engineers
08:48 Simple, Effective Go-to-Market Plan for New Tech Products
11:11 How AI is Changing Valued Skills in Tech Careers
13:31 Outdated Marketing Strategies to Ditch Immediately
15:58 First Step for Tech Startups with No Marketing Budget
17:52 Surprising Traits of Successful Tech Executives
20:18 Building a Better Customer Experience for B2B Tech
21:22 Advice for Technical Founders to Think Like a CEO
21:51 One Trend Most Companies Are Unprepared For
23:26 What Innovation Means to Dan Goodstein
24:31 Where to Connect with Dan Goodstein
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