From medical offices to dog psychology, Foles Lathan followed an unexpected calling that changed her life — and the lives of countless dogs and families.
In this Season 2 opener, Joe Weisman sits down with Foles to explore the journey behind A Dog’s Way — how she left a stable career during the pandemic to answer an intuitive pull toward working with dogs. Inspired by Cesar Millan’s philosophy and a deep belief that dogs reflect our own energy, Foles built an approach that goes far beyond basic obedience. For her, it’s about leadership, mindset, and the powerful human-animal connection.
Together, Joe and Foles dive into:
• Discovering purpose through an unlikely path
• The difference between dog training and dog psychology
• Why owner energy changes dog behavior
• Building a business through word of mouth and trust
• Lessons learned from bites, setbacks, and breakthroughs
• Supporting rescues and fosters through leadership training
This episode is for dog lovers, entrepreneurs, and anyone learning to trust their intuition and lead with heart.
📌 What You’ll Learn
✨ How dogs mirror human energy — and how to shift it
🤝 Building a values-driven business without a roadmap
🐾 The power of calm leadership with reactive dogs
💡 Why dog psychology goes deeper than commands
🔑 How community and rescue work create lasting impact
Connect with Foles & A Dog’s Way
📍 Wisconsin * Illinois
🐶 Dog Behavior Training & In-Home Sitting
👉 https://www.adogswaynbi.com/
👉 / adogswaynbi
👉 / adogswaynbi
🔔 About The Ill Noise Business Playbook
The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.
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