The Ill Noise Business Playbook

In this episode of The Ill Noise Business Playbook, Joe sits down with Scott Edmiston, CFA, a Financial Services Professional with New York Life, to talk about what real financial security actually looks like over time.

Scott shares a grounded, people-first approach to financial planning — one rooted in trust, education, and long-term thinking rather than quick wins or fear-based selling. From understanding risk and preparation to building confidence through clarity, this conversation is about helping people make thoughtful decisions for their future.

If you’ve ever felt overwhelmed, skeptical, or unsure about financial planning, this episode offers a refreshing perspective focused on service, integrity, and steady growth.

Connect with Scott:

Phone: (708) 261-9585

https://www.newyorklife.com/agent/sse...

FB: / scott-edmiston-cfa-a4412b224

LI: https://www.facebook.com/profile.php?...

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it. That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Our Partner We’re proud to partner with Byte Outfitters, the web designers helping us build our digital home at tinbp.biz — a true Power Partner in our community. Learn more: https://byteoutfitters.com/

From medical offices to dog psychology, Foles Lathan followed an unexpected calling that changed her life — and the lives of countless dogs and families.

In this Season 2 opener, Joe Weisman sits down with Foles to explore the journey behind A Dog’s Way — how she left a stable career during the pandemic to answer an intuitive pull toward working with dogs. Inspired by Cesar Millan’s philosophy and a deep belief that dogs reflect our own energy, Foles built an approach that goes far beyond basic obedience. For her, it’s about leadership, mindset, and the powerful human-animal connection.

Together, Joe and Foles dive into:

• Discovering purpose through an unlikely path

• The difference between dog training and dog psychology

• Why owner energy changes dog behavior

• Building a business through word of mouth and trust

• Lessons learned from bites, setbacks, and breakthroughs

• Supporting rescues and fosters through leadership training

This episode is for dog lovers, entrepreneurs, and anyone learning to trust their intuition and lead with heart.

📌 What You’ll Learn

✨ How dogs mirror human energy — and how to shift it

🤝 Building a values-driven business without a roadmap

🐾 The power of calm leadership with reactive dogs

💡 Why dog psychology goes deeper than commands

🔑 How community and rescue work create lasting impact

Connect with Foles & A Dog’s Way

📍 Wisconsin * Illinois

🐶 Dog Behavior Training & In-Home Sitting

👉 https://www.adogswaynbi.com/

👉 / adogswaynbi

👉 / adogswaynbi

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it.

That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Our Partner

We’re proud to partner with Byte Outfitters, the web designers helping us build our digital home at tinbp.biz — a true Power Partner in our community.

Learn more: https://byteoutfitters.com/

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Nathan Looman, a dedicated youth soccer coach at Fox Valley Bayern. Nathan opens up about his coaching journey, the importance of developing strong youth programs, and how sports can shape character both on and off the field.

Discover insights on: ⚽ Building Strong Youth Programs: Creating a positive and growth-focused environment. 🏃‍♂️ Player Development: Helping kids find the right fit and thrive in their sport. 🤝 Teamwork & Sportsmanship: Teaching values that extend beyond the field. 🌟 Community Impact: Why youth sports matter to local culture and identity. 🧠 Coaching Philosophy: Navigating challenges and fostering resilience in athletes. 📈 Growth of Fox Valley Bayern: Highlights from a thriving local soccer club.

🚨 Fox Valley Bayern is holding tryouts next week! If you have a young athlete looking to grow in a competitive yet supportive environment, this is the perfect opportunity to get involved.

Whether you're a coach, parent, or supporter of youth sports, this conversation offers a powerful look into mentorship, leadership, and community-driven athletics.

📌 Connect with Fox Valley Bayern:

https://www.foxvalleybayernmunich.com/

/ foxvalleybayern

🔔 Subscribe for more interviews with local business leaders: / @theillnoisebusinessplaybook

👍 Like & Comment to support the show!

What happens when creativity stops being “just a hobby”… and becomes something bigger?

For Ashley Carradus, it turned into something real.

What started as a creative outlet — designing, experimenting, bringing ideas to life — became Hey Turbo Collective… a brand rooted in expression, connection, and showing up fully as yourself.

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Ashley to talk about what it really looks like to build something from the ground up — not by chasing perfection, but by trusting your instincts and continuing to show up.

But this conversation goes beyond apparel.

It’s about what happens when you stop overthinking… and start doing.

From navigating uncertainty… to building confidence through action… to creating something people genuinely connect with — this story is about taking that first step, even when you’re not fully ready.

If you’ve ever had an idea sitting in your head… this one will hit.

👇 This episode is for the people who:

👉 have a creative idea but haven’t acted on it yet

👉 feel stuck between thinking and doing

👉 want to build something of their own

👉 believe small steps can turn into something real

Through honesty, creativity, and momentum, Ashley shows what it looks like to build something that reflects who you are.

Because sometimes it’s not about having everything figured out…

it’s about starting anyway.

💬 Let us know in the comments: What’s something you’ve been thinking about starting… but haven’t yet?

🎙️ The Ill Noise Business Playbook

This isn’t just a show

After facing a serious health crisis, Laurie eliminated gluten, dairy, processed sugar, and common food binders — then rebuilt her life and career from the inside out.

In this conversation, we explore:

• Overcoming self-doubt and fear of starting over

• Building loyal customers through hands-on sampling

• Navigating trends in the clean-food industry

• Staying grounded in values while scaling a mission-driven brand

This episode is for entrepreneurs, wellness seekers, and anyone inspired by businesses built with heart and intention.

🎁 EXCLUSIVE OFFER

Use code TINBP to receive 25% off your first order with Duck A Diet.

👉 Visit: https://duckadiet.com

💛 Paid Sponsorship Disclosure This episode is sponsored by Duck A Diet — helping individuals create sustainable, healthier lifestyles through mindful nutrition and intentional eating. 👉 Learn more: https://duckadiet.com/

Valued Partner:

Byte Outfitters Website designers helping build our home at tinbp.biz https://byteoutfitters.com/

📌 What You’ll Learn

✨ Turning a health crisis into a business vision 🤝

How trust is built through taste and transparency

💡 Creating clean treats without compromise

🔑 Why community stories fuel long-term purpose

🔗 Connect with Laurie – No Sugar Momma

Website: https://www.nosugarmomma.us

Facebook: / nosugarmommaofficial

Instagram: / nosugarmommaofficial

LinkedIn: / nosugarmommaofficial

🧠 About the Show The Ill Noise Business Playbook amplifies authentic stories from the heartbeat of the economy — small businesses, creators, and changemakers building with integrity. Subscribe for more inspiring conversations: https://tinbp.biz

In this episode, Joe Weisman sits down with Kent Smith, founder of Byte Outfitters, a web design business built on creativity, adaptability, and relationships. Kent shares his journey from the corporate grind to carving out his own lane — with lessons every entrepreneur can learn from.

👉 Hear how Kent:

💼 Took the leap from corporate to self-employed

🌐 Built a business through networking and word-of-mouth

🧠 Navigates the rise of AI in the web design space

🤝 Prioritizes client relationships and long-term trust

🏆 Shares a client win that shows how far great service can go

📈 Stays flexible and future-focused in a shifting digital landscape

Whether you're a startup founder, digital creative, or just love hearing real stories of local business hustle, this one's full of practical wisdom and entrepreneurial heart. 🛠️ Connect with Kent Smith: www.ByteOutfitters.com (847) 707-6017 [email protected]

When Kate walks into her café and sees people sitting with coffee, wine, and friends, she says it makes every tear and every hour worth it. This is the story of how Eastside became more than a business — it became a place people call home.

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Kate, owner of Eastside Café Coffee & Wine Bar in Dundee, Illinois, to explore what it really takes to build a community-driven small business.

From the early days of creating a welcoming space to navigating the uncertainty of the pandemic, Kate shares how Eastside survived by leaning into creativity, adaptability, and the people who showed up when it mattered most.

This conversation goes beyond coffee. It’s about relationships, resilience, and the moment you realize your business has become something bigger than you ever imagined.

In this episode, you’ll learn:

• How Eastside Café grew from an idea into a community gathering place • Why genuine connection beats traditional marketing • How community support sustained the business through COVID • The pivots that helped keep the doors open • Why relationships matter just as much as the product • How Kate balances ownership, family, and long hours

If you’re a small business owner, aspiring entrepreneur, or someone who believes in supporting local, this episode is a reminder that success is built one person at a time.

Connect with Kate & Eastside Café Coffee & Wine Bar

🌐 https://eastsidedundee.com/

📍 311-A Barrington Ave, East Dundee, IL

📞 224-760-6192

📘 Facebook: / eastsidecafedundee

📸 Instagram: / eastsidecafedundee

About The Ill Noise Business Playbook We believe in real stories over perfect ones. TINBP gives a voice to entrepreneurs and community builders — the heartbeat of the local economy. Subscribe for more conversations like this. 👉 tinbp.biz

What happens when the person helping others heal… has to go through their own healing journey?

For Dr. Jing Liang, it changed everything.

What started as a path inspired by her mother’s resilience — a single parent who worked tirelessly despite pain — became something much deeper after facing her own health crisis.

In this episode of The Ill Noise Business Playbook, Dr. Liang shares how her experience as both a physician and a patient reshaped the way she sees health, pain, and healing.

But this conversation goes beyond medicine.

It’s about what happens when achievement isn’t enough… and your body forces you to listen.

From pushing through life focused only on what’s ahead… to learning self-compassion, nervous system regulation, and root-cause healing — this story is about reconnecting with yourself in a completely different way.

If you’ve ever felt like something in your body isn’t being fully understood… this one will hit.

This episode is for the people who:

👉 have been dealing with chronic pain, fatigue, or inflammation

👉 feel like they haven’t gotten real answers yet

👉 are ready to look deeper into their health and healing

👉 believe there’s more to healing than just treating symptoms

Through stories of resilience, curiosity, and transformation, Dr. Liang shows what it looks like to move beyond symptom management — and start asking why.

Because sometimes the answers aren’t just in treating pain… they’re in understanding what your body has been trying to say all along.

💬 Let us know in the comments: Have you ever felt like your body was trying to tell you something deeper?

🎙️ The Ill Noise Business Playbook Real stories. Real people. Real community.

We sit down with local business owners and community leaders to share the stories behind what they’ve built — and how they’re making an impact.

🎙️ In this week's fantastic episode of The Ill Noise Business Playbook, host Joe Weisman sits down with the passionate owner of Brewhaus 31, Jimmi Patel! Jimmi shares his vision for establishing a community-focused brewery and restaurant, revealing the true leadership that sets the trends rather than chasing them.

This is a powerful lesson in entrepreneurial spirit, highlighting how smart technology and an unwavering focus on the customer experience can turn a local gathering spot into a thriving community hub. This chat with Jimmi is a perfect blend of business wisdom and genuine community love—a true recipe for reciprocal inspiration!

PAID SPONSORSHIP DISCLOSURE: This episode is sponsored by Leticia Padilla of Real Finance Group. Thank you for supporting The Ill Noise Business Playbook and our mission!

Meet Our Partners

⭐ Featured Sponsor: Real Finance Group, we are thrilled to be partnered with Leticia Padilla and Real Finance Group! Leticia's segment in this episode focuses on the difference between the Hustler mindset and the CEO mindset—essential knowledge for building financial integrity and a resilient business structure. Leticia is a true Power Partner in our community! To take the next step in mastering your business finances, visit their website: https://www.realfinancegroup.com/

⭐ Valued Partner: Byte Outfitters We are proud to be in partnership with Byte Outfitters, the website designers who are helping us build our online presence at tinbp.biz. They are a fellow small business and a true Power Partner in our community! To see how they can help your business, visit their website: https://byteoutfitters.com/

In this episode, you’ll learn:

✔️ The driving vision behind creating a "one-stop shop for food, drinks, and entertainment".

✔️ Strategies to combat common small business challenges like maintaining consistent foot traffic.

✔️ Why a local business should set trends rather than chase them.

✔️ How leveraging technology and community events drives customer base growth.

✔️ The importance of providing a truly memorable experience.

Connect with Brewhaus 31:

Visit them at: 1320 S Main St, Algonquin, IL 60102

Website: brewhaus31.com/

Facebook: facebook.com/brewhaus31

Instagram: instagram.com/brewhaus31

About The Ill Noise Business Playbook We believe in the importance of not being perfect, empowering content creators and businesses to share their authentic stories. We are the heartbeat of the economy, giving a voice to the voiceless. Subscribe for more inspiring business insights! tinbp.biz

In this episode of The Ill Noise Business Playbook, Joe Weisman sits down with the dynamic Fatima Deenaz from Fully Promoted to discuss her incredible journey into the world of promotional products. Fatima shares how an unexpected opportunity and a powerful "all-in" philosophy led her to master the art of community engagement.

Fatima reveals her strategies for building lasting relationships, overcoming business challenges, and embracing future trends like AI. This episode is a must-watch for any entrepreneur who believes that success is built on genuine connection and a commitment to helping others.

What you'll learn in this episode: A Journey of Bold Moves: How an "all-in" philosophy led Fatima to a new industry.

The Power of Connections: Why coffee dates and lunches are key to business growth.

Overcoming Obstacles: Fatima's strategies for navigating business challenges.

The Future of Promo: How AI is shaping the promotional products industry.

The Emotional Impact: The memorable stories behind her work.

Find Fatima & Fully Promoted: Website: https://fullypromoted.com/locations/s...

Facebook: / fullypromotedschaumburg

Instagram: / usmfat16

LinkedIn: / fatima-deenaz-0b2141117

Our Sponsor We are proud to be in partnership with Byte Outfitters, the website designers who are helping us build our online presence at tinbp.biz. They are a fellow small business and a true Power Partner in our community. To see how they can help your business, visit their website at https://byteoutfitters.com/.