You want to be able to write a great sales letter. That’s no secret– if you can write great copy, then you can earn more money and grow your customer base, snowballing that from short term success into long term success.
That’s not enough for you, though. You don’t just want to be able to write great sales copy. You want to be able to write great sales copy in a very short period of time. The truth is that you really admire those who can very quickly knock out copy that converts.
What’s the trick to writing great copy? Is it even possible to write great copy in two hours? Can you write great copy in even less than two hours? Sure you can.
I’m going to tell you the exact method you can follow for getting things done. But first, let’s talk about why you’ll be able to make this happen and why and how it’s possible.
When most people sit down to write copy– especially when they aren’t ‘copywriters’ – there’s a certain amount of fear and intimidation there from the start. They assume it’s going to be a difficult and long process.
There’s also the fact that it can take some time to learn the ins and outs of writing copy. You can’t get away from the fact that it’s both an art and a science. There’s a certain something there that either makes the copy convert highly… Or not.
So, you start out with this fear and this sense that maybe you’re in over your head. You’re trying to remember all the pieces that you’ve learned, whether you’ve actually written copy before or not.
Most people are also highly inefficient. Even if they know how to write copy and have done so dozens of times, it’s probably the case that the actual process is inefficient.
That might be you. Whether you’ve never written copy before or you’ve written dozens of sales letters before, it could be taking you days and days and days to write a piece of copy that could be taking you just a couple of hours.
If you want to write copy in just two hours, then you have to streamline your process. You’re going to cut the fluff when it comes to writing copy. You’ll focus only on the pieces of writing copy that really matter. You’ll follow a format (or develop your own) that allows you to hit on the most important elements of copy.
You’ll be following a template. Now, when I say ‘template,’ that doesn’t mean your copy is going to be dry or boring or seem formulaic, even though you will technically be following a formula. The framework, or formula, you work from is going to allow you to open up your creativity and speak to your audience… while ensuring you hit on all the ‘copy’ points you need to hit on.
The fact is that there are certain copy elements we know work when it comes to writing sales letters. These are proven to convert time and time again– they’re what we call ‘time tested.’ So you’ll use these time tested elements in your copy as a matter of course, while being creative and passionate with how you actually word the letter to your audience.
Yes, It Is a Letter
Before we go any further, I want to address this point. Part of what’s going to help you write great sales copy in two hours or less is developing a new mindset around writing copy.
You’re writing a letter.
You can write a letter in under two hours, right? You can even write a fairly lengthy letter in under two hours– I’m sure of it.
And what you’re doing when you write sales copy is you’re writing a sales letter to your audience. You’re addressing your audience as if they’re ‘one’ person you’re writing to.
You’re going to address your letter to ‘Dear friend,’ or something similar.
You’ll include an introduction, body points, and a conclusion. You’re going to pour your heart into this letter, knowing that you can help the reader.
To Help the Reader, You Have To Understand the Reader
If you’re going to write a letter in two hours and really help your reader, you have to understand your reader. This is something you can do within your two hours… But true,