Being faced with a challenging business environment in the upcoming couple of years means we have to address how we look at attracting the clients who may be fewer and who may be more discerning. 

As salon professionals one of the things we can do is tell our existing and potential clients about why they're making a good choice by investing in you and your business.  Within this how you stack up as a professional is a vital part of the story.  

In this episode I'm looking at what makes a professional, ways of sharing and what some of the figures are behind consumer opinions. 

Using your social media platforms, website and other resources to shout from the rooftops about your qualifications, professional insurances and legitimate status may make a potential client prick up their ears or an existing one talk about you to their friends & family and get that whole word of mouth marketing strategy going. 

Sharing your story of how you entered the industry as a blog, facebook live, social post will get you more noticed than someone showing yet another back of head or nail pic that someone just scross past.  Human stories sell more than pics unless someone's looking for a new style, design or solution. 

Make your professionalism be the reason your next new client books in!