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Simplicity drives value in content creation. There is no point in making your content overly complicated, especially if you’re talking about things that are already complicated. Everything is geared towards making your audience truly understand the value you are offering and appreciate it so much for them to take action. And there is no better way to do this than to tell a story that resonates with the people you want to reach with your message. After all, great storytelling drives great business results. In this episode of Word Birds, Monique Hayward, Senior Director and Ecosystem Lead for Business Applications Marketing at Microsoft, explains the importance of simplicity and storytelling in content creation. She also talks about how partner content really drives the partner channel. Tune in for more!
Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds
By Chris Willis5
88 ratings
Simplicity drives value in content creation. There is no point in making your content overly complicated, especially if you’re talking about things that are already complicated. Everything is geared towards making your audience truly understand the value you are offering and appreciate it so much for them to take action. And there is no better way to do this than to tell a story that resonates with the people you want to reach with your message. After all, great storytelling drives great business results. In this episode of Word Birds, Monique Hayward, Senior Director and Ecosystem Lead for Business Applications Marketing at Microsoft, explains the importance of simplicity and storytelling in content creation. She also talks about how partner content really drives the partner channel. Tune in for more!
Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

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