Lessons In Product Management

The importance of soft launches to your brand - Peter Knudson, Manager of Product Management at Unity

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On today's episode, I got to speak with Peter Knudson, Manager of Product Management at Unity. Before Unity, Peter was a PM at both Zynga and Activision, pretty much spending his entire career as a Product Manager. Peter shares his product career journey and some great lessons he's learned along the way. 


Here's what we discussed:

  • Peter's background and how he pretty much started his career in Product with Zynga
  • Peter describes himself as a Gaming PM
  • How Peter got involved in the Gamining industry as he interned for a wildly popular card game creator
  • Why "growing up" as a PM at Zynga was such a catalyst to Peter's career
  • How Unity is the company that helps other game companies create games
  • The growth partnership between Facebook and Zynga
  • How product goals and user experience can come into conflict
  • Why the gaming industry is a lot like investing where you have to build a portfolio to get a couple of big winners
  • How understanding your market is key to success and the importance of talking to customers, even in B2C settings
  • The importance of soft launches to your brand
  • How product management differs greatly from company to company
  • The importance of data analysis in product
  • Why the fundamentals are key regardless of the company, but exploring focuses as a PM is super important for your career
  • How PMs can make the same mistakes as entreprenuers in not validating solution fit when trying to solve customer problems
  • A common interview question Jr. PMs get 


    • Adam Nash's Blog: 3 buckets of feature categorization

    Ken Norton Blog

    Andrew Chen Growth Blog

    Hooked by Nir Eyal

    Inspired by Marty Cagan

    ...more
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