The Inbound Lab Podcast Network

Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it comes to appealing to the modern consumer.

Here are some tips on how to sell the value of Content Marketing to your higher-ups.

Narrator: Derek Hovinga, Owner & Inbound Marketing Strategist at The Inbound Lab

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Beth Kerr is the Brand and Communications Manager at Connect First Credit Union.

In this episode, we talk about a variety of topics including her experience working with several external creative partners and aligning them with her internal teams. We talk about the brand, category and some of the strategies she uses to enhance customer engagement and visibility. And we also talk about balancing customer needs with corporate objectives.

Hosted by: Derek Hovinga
Guest: Beth Kerr

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On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including: 

• Why leadership teams should publish their own content online to highlight authenticity, humanize the brand and build trust.
• The housing market in Calgary
• How "Build and Price Tools" like Ownly have helped buyers make purchasing decisions.
• How homebuyers do a lot of research before even visiting a sales center.
• We then talk about why transparency is important and why including pricing on their marketing materials positively impacts the business.
• Why do sales and marketing teams need to act as one?
• And why Customer Experience is the most important focus for Shane Homes and giving back to the consumer.
• And he ends the conversation with some home-buying advice.

Host: Derek Hovinga
Sponsored by Twenty20 Master Home Inspections

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"Whatchu talkin' 'bout Willis?"

Well, we're talking about Ai... with Willis Hoff from Hawk Design & Creative.

Willis is a talented designer and web developer and was tasked with creating art with ai for Big Winter Classic.

Check out BIG - https://www.bigwinterclassic.com/
and get your free tickets to the AI Art panel - https://www.oksocial.ca/ok12-partyficial-intelligence-event

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In the third episode of the Big Winter Classic series, well-known Calgary artist, Mandy Stobo comes on to talk about the work she creates, her incorporation of tech in her art pieces and her experience using AI for the Big Winter Classic OK Social / AI Art Show & Panel.

For tickets to Big Winter Classic

To learn more about Mandy, check out her art here.

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Eric Seymour from Rethink and OK Social comes on the podcast to discuss his journey into artificial intelligence.

Get your tickets to Big Winter Classic here.

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Darryl Sinclair was tasked with leveraging cutting-edge AI technology to create an  art piece for the Big Winter Classic.

In this episode, we explore her journey to bring the right mix of AI tools to bring her vision to life.

It's a fascinating conversation that all fans of modern art, technology and creativity should check out.

(Artificial Intelligence wrote this description)

This podcast is brought to you by The Inbound Lab
Get your tickets to Big Winter Classic here.

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Big Winter Classic is utilizing local artists to create Ai prompted art.

Tune in for a series of interviews with several artists as we talk about their creative process and their experience using AI technology to create their pieces.

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In this Marketing Monologue, I talk about Aligning your Sales and Marketing Teams for the greater good of the business and for the customer.

Hosted by Derek Hovinga

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In this episode,  Ashley Tyler, senior marketing manager at Alberta Cancer Foundation, talks about her time working in diverse areas of business.

Ashley is a bit of a unicorn. She started as a graphic designer, worked for an ad agency, then moved on to go client’s side, growing her skills for consumer product companies like Westjet and eventually getting to where she is now at a not-for-profit at the Alberta Cancer Foundation.

Alberta Cancer Foundation is an organization that’s doing a lot of great things with a strong focus on raising $250 million to support cancer research treatment and care at the new Calgary Cancer Centre slated to open its doors in 2023.

Go to owncancer.ca

This podcast is brought to you by The Inbound Lab
Host: Derek Hovinga
Guest: Ashley Tyler

The Inbound Lab Podcast Network is Powered by The Inbound Lab