The Inbound Lab Podcast Network

Your current customers are your greatest marketing asset!

So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition.

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Hosted by Derek Hovinga

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In this episode, I talk about my first experience writing a blog through Artificial Intelligence.

This podcast is brought to you by The Inbound Lab
and hosted by Derek Hovinga

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Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers.

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Host: Derek Hovinga
Guest: Hafiz Mitha

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This is a must listen episode where we talk about diversity, equity and inclusion.

We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line.

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Host: Derek Hovinga
Guest: Mikiko Van Horn

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Mike Morrison is a social media expert and also runs the largest marketing conferences in Canada called Social West and Social East.

He comes on the podcast to give us a behind-the-scenes look at how to run a successful podcast and what vendors and sponsors can do to make things easier for him.

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Host: Derek Hovinga
Guest: Mike Morrison

The Inbound Lab Podcast Network is Powered by The Inbound Lab

In this edition of The Client's Side Podcast, I re-purpose some of the best content that explains why a marketing tactic like content marketing creates long-term value for your business.

Host: Derek Hovinga
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I recently hosted a webinar for The Calgary Marketing Association to discuss Lead Generation and some of the miseducation there is around this category.

I discuss things like:

• how to get started?
• what metrics to track?
• the issues I currently see right now in the sales and marketing department
• and, the mistakes I've seen many businesses make when working on a lead generation strategy.

Host: Derek Hovinga
This podcast is powered by The Inbound Lab

The Inbound Lab Podcast Network is Powered by The Inbound Lab

In this episode, Amanda Au, Marketing and Communications Lead at Startup TNT comes on to talk about how she's helping startups become aware of their brand and also providing businesses with marketing advice as well.

Host: Derek Hovinga
Guest: Amanda Au

This podcast is powered by The Inbound Lab.

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In this episode, I go through the basics of what Inbound Marketing is all about.

Host: Derek Hovinga

Podcast powered by The Inbound Lab

The Inbound Lab Podcast Network is Powered by The Inbound Lab

In this episode, I had Samantha Beck from Phillips Brewing & Malting come on to talk about the joys of beverage marketing. We talk about her experience with multiple external agencies at once and how critical it is that all agencies must work together to achieve business goals.

This podcast is powered by The Inbound Lab
Host: Derek Hovinga
Guest: Samantha Beck

The Inbound Lab Podcast Network is Powered by The Inbound Lab