Patrick Egan is a senior marketing executive and the Founder and CEO of Spark Interactive. Spark Interactive fuses the power of storytelling with professionally-produced video to help business owners attract a high volume of the right customers. Patrick takes a pragmatic approach to product management, marketing and team building, with a focus on the execution of technological vision. In this episode…

Are you looking for a way to attract more of the right people to your tire and auto repair shop? Does your shop have a great story behind it? Now may be the time to leverage your shop’s story through video. If you’re seeking more loyal customers or great, long-term employees this episode of Gain Traction is for you!

In this episode of Gain Traction, Patrick Egan tells Mike Edge about the tremendous value that storytelling through video can bring to the owner of a tire and auto repair shop. Patrick explains how he interviews shop owners, employees and loyal customers, then combines their thoughts with compelling footage and edits them into documentary-style videos that serve as marketing tools like nothing else can. Your shop has a story that people will want to be a part of. Tune in to learn how to make it happen!

Here’s a glimpse of what you’ll learn: 

• Patrick describes the service Spark Interactive provides to help tire and auto repair shop owners tell their story 
• How Patrick learned to recognize what it takes for a shop owner to be truly successful
• What employees at successful shops say about turning their jobs into careers 
• Why reviews from customers on video are more convincing than in print
• Using Spark Interactive’s videos as recruiting tools to attract great employees
• The hidden SEO benefit of video

Resources mentioned in this episode:

• Patrick Egan on LinkedIn
• Spark Interactive
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.