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The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 2 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
How are you and the team at Incremental approaching the question of budgeting for brands that you all work with?
Why does it seem like such a challenge today in the world of retail media?
How is Incremental approaching the measurement of retail media, given all of the puts and takes you and I just discussed?
Why do you think incorporating non retail media into the model is important?
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By The CPG View
4.7
1919 ratings
How are you and the team at Incremental approaching the question of budgeting for brands that you all work with?
Why does it seem like such a challenge today in the world of retail media?
How is Incremental approaching the measurement of retail media, given all of the puts and takes you and I just discussed?
Why do you think incorporating non retail media into the model is important?
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