The Independent Minds

Understanding how to build and market any product or service

David Fradin returns to the Abecederpodcast The Independent Minds to tell host Michael Millward about his book Building Insanely Great Products.

David learnt about successful product development and launches working at Hewlett Packard and Apple.

David now runs S.P.I.C.E Catalyst a product and service launch model that increases the chances of a successful launch.

In their conversation David explains the different aspects of the S.P.I.C.E framework, including the competencies that a product launch team must possess.

Michael and David discuss why product launches fail.

Their conversation also covers the importance of

• Having accurate information
• Understanding the customer perspective
• Targeting the right customers
• Being able to communicate the value your product or service will add to your customers.

This is the podcast for any business person who wants to successfully launch a new product or service.

Discover more about David and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

David has written several books

• Building Insanely Great Products
• How to Facilitate Work on Product Teams Workbook
• Do, Innovation, Design Thinking and Value Proposition Workbook
• Building Insanely Great Products Workbook
• Organizing and Managing Insanely Great Products
• U.S. Desktop Video Product Markets: The first definitive business and technology assessment
• Product Market Strategy Workbook
• Successful Product Design and Management Toolkit

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work – The Annual Health Test from York Test; assesses 39-health markers. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Build a business to the size you want.

Ashish Gupta had a successful corporate career and successfully scaled and sold two of his own businesses, before founding ScaleUpExec.com a provider of fractional Chief Operating Officer services.

In this episode of the Abeceder podcast The Independent Minds Ashish and host Michael Millward discuss the trials and tribulations of scaling a business.

Their conversation covers how

• What scaling means to different entrepreneurs
• The key factors of scaling a business
• The different mindset of founder and business scaler
• Identifying the scaling gap
• How to bridge that gap
• The Management juggling act
• Macro leadership -v- micro management
• The importance of Key Performance Indicators and the primacy or data over opinion.

This is the podcast for any business person who wants to scale or turn-around an existing business.

Discover more about Ashish and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Values, Culture, Strategy – it’s how we do business.

David Cohen is known as the contrarian executive management consultant for his no-nonsense approach to helping organisations get better using values and culture to drive behaviours that will result in the successful implementation of a strategy.

In this episode of the Abeceder podcast The Independent Minds David and host Michael Millward discuss how values and cultures are formed and how organisations of all kinds can use them to improve employee engagement and performance.

Their conversation covers how

• Values, culture, and strategy differ
• Managers and employees get confused about the differences
• The roles of values, culture and strategy are applied in organisations
• Values and culture create predictability of decision making and actions
• And why Values and culture should be a major factor in hiring and promotion decisions

This is the podcast for any business person who wants to build a more effective team

Discover more about David and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

An accomplished author, David has written three books:

• The Talent Edge: A Behavioral Approach to Hiring, Developing, and Keeping Top Performers
• Inside the Box: Leading with Corporate Values to Drive Sustained Business Success
• Selecting the Best: Fostering a Workforce Driven by Values for lasting Success;

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

How to build a real business that makes money without burning through your life savings, or losing your mind

Dave Saunders is a successful serial entrepreneur who identified that many people believe you need external investment to set-up a business. The reality is he says that most businesses are boot-strapped by founders.

In this episode of the Abeceder podcast The Independent Minds Dave explains to host Michael Millward the model he developed for successful entrepreneurship.

Their conversation covers

• Dave’s history as a successful entrepreneur
• Why entrepreneurs do not generally need external funding
• The impact that accepting external funding has on a business
• The important role of systems in entrepreneurial success
• How systems support effective leadership and delegation
• The value of being outside your comfort zone
• The Deming Cycle

This is the podcast for anyone who wants to be a successful entrepreneur

Discover more about Dave and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

As well as mentioning his own book Founders Who Finish, Dave Saunders references the ideas of Stephen R Covey and the Deming Cycle

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fmis where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Systems and data are the catalysts of entrepreneurial success

Anthony Lindsay is the Wall Street banker who founded the Astor Business Centre in East London UK to help entrepreneurs create successful businesses.

In this episode of the Abeceder podcast The Independent Minds Anthony explains to host Michael Millward what makes a successful entrepreneur and the data driven system that he uses to help them create scalable, sustainable, repeatable, franchiseable businesses.

Their conversation covers

• Anthony’s history in entrepreneur support
• The importance of understanding the fundamentals of business.
• Balancing passion with logic in running a business
• What successful entrepreneurship looks like
• Different types of entrepreneurship
• The four pillars of the Astor Centre approach
• The importance of strong systems
• The mistakes entrepreneurs make

This is the podcast for anyone who wants to be a successful entrepreneur

Discover more about Anthony and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fmis where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

The focus of marketing activities needs to change

Rich Kozak has worked in marketing for almost fifty years. Now he is the founder and CEO of RichBrands, a company that helps individuals and businesses create clear brands that deliver increased impact.

In this episode of the Abeceder podcast The Independent Minds Rich explains to host Michael Millward the seven steps that ensure a brand will impact people’s lives.

Their conversation covers

• What a brand is
• The two questions that define what your brand is
• Define the impact you want your brand to have
• How brands evolve
• The role of perception in branding
• Importance of consistency
• The language of your brand
• The three dimensions of a brand
• The characteristics of a brand
• The role of content
• The importance of competitive comparisons

This is the podcast for anyone who wants to build an impactful brand.

Discover more about Rich and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

Books that Rich has contributed to

ELEVATE : Raise Your Life And Business To A Higher Level: A TEAM Referral Network Collaborative Book

Impact: Where Passion and Purpose Makes a Difference

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Why leaders should focus on making their team members happy

Lindsay Tsang is a Toronto based organizational Psychologist, and the founder of Reset Barrie and Happy Hires. He is also the author of Live Free: Re-Write Your Story

In this episode of the Abeceder podcast The Independent Minds Lindsay explains to host Michael Millward the reasons why leaders should put more focus on making their team members happy, and the tools he has developed to help make that easier.

Gary and Michael discuss

• How a worker’s experience of work is determined by the quality of leadership
• What being happy means
• What happens when workers are not happy
• The language associate with teams
• Self-Sustaining Teams and the Self-Sustaining Team Index
• Action learning team development learning experiences
• The evolution from manager to leader to owner

This is the podcast for anyone who wants to build and lead a more effective and efficient team.

Discover more about Lindsay and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

How to make Ai work so that your company can earn more

Gary Dhanda, is the founder of Tekmait and Ai Twin.

In this episode of the Abeceder podcast The Independent Minds Gary explains to host Michael Millward the approach any organisation could take to ensure that they maximise the benefits of implementing Ai as a business tool.

Gary and Michael discuss

• The history of Ai
• Absence of imagination in how Ai is used
• How to use Ai correctly
• The role of Ai within an organisation
• How to become an Ai first organisation
• The jobs that Ai will create

Discover more about Gary and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Growing Your Own leaders ensures the sustainability of your organisation.

Rich Ashton is an entrepreneur who rescued a company from bankruptcy and over more than thirty years developed Toms Mechanical into a successful business.

When Rich developed an interest in retiring, he started to look for ways in which he could exit that business. After investigating all the options, he decided that the people to continue his work were the people he had been working alongside. The problem was that those people knew how to work in the company, but they did not know how to lead it.

Rich decided to launch a leadership development programme.

In this episode of the Abeceder podcast The Independent Minds Rich explains to host Michael Millward the highs and lows of trying to develop leaders and how that experience led to the publication of his book about developing leaders as part of your succession plan; Growing Your Own.

Rich reflects on the lessons he learnt when things did not go as well as expected and the joy of people exceeding their own expectations of the hand life had dealt them, and seeing them take over the leadership of Tom’s Mechanical

Discover more about Rich and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

There are three different ways that people make decisions

Eric Staples is the Director of Growth Strategy at Blue Dog, a Chicago based strategy and innovation consultancy.

In this episode of the Abeceder podcast The Independent Minds Eric and host Michael Millward explore the different ways that drive individual and collective decision-making.

The three intelligence systems, Head, Heart, and Gut create a framework for interaction, collaboration and change management.

In their conversation Eric and Michael discuss

• How each decision-making type makes decisions.
• How each decision-making type responds to stress
• The impact of nurture and nature on the dominant decision-making type
• How to manage the different decision-making types
• How understanding the different decision-making types can help to build a great team

Discover more about Eric and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.