To succeed as a brand you must learn to sell online! In this episode, Shayna Davis is joined by the dynamic and knowledgeable digital marketing expert, Sandra Ocasio. Sandra takes us on a deep dive into the world of digital marketing, sharing her transition from a corporate employee to a successful online business coach who specializes in sales funnels and systems automation. Together, Shayna and Sandra explore the necessity of digital marketing for both online and brick-and-mortar businesses in a digital-first world.

Sandra imparts her wealth of knowledge on essential strategies to successfully launch and monetize digital products and programs. You’ll learn the importance of engaging thank you pages, crafting potent content, and why tracking metrics is crucial to understanding and optimizing campaign performance. Plus, Sandra reveals practical insights into navigating the ever-changing digital landscape while focusing on timeless principles. This episode is packed with actionable insights and invaluable strategies that can help you maximize your influence and income in today’s market.

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Are you ready to adopt the futuristic mindset required to stay ahead and succeed in the rapidly evolving influence economy? In today’s fast-paced digital world, simply showing up online isn’t enough. In this episode, Shayna Davis delves into the crucial concept of developing a futuristic mindset to navigate the influence economy successfully. By staying ahead of market trends, investing in personal branding, and embracing scalable business models, you can turn your visibility into profitability. Shayna also emphasizes the importance of considering political and societal factors and building meaningful collaborations to future-proof your brand and business. Listen in to discover powerful strategies that will equip you to lead the pack and transform your influence into life-changing income.

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Still stuck chasing likes and followers that aren’t growing your business or bank account? In today’s episode, we delve into a topic crucial for every woman striving to amplify her influence and grow her income—metrics that matter. Host, Shayna Davis breaks down the importance of tracking the right data to move beyond mere visibility and truly capitalize on your influence in the business world. Understanding the essential metrics such as audience engagement, conversion rates, brand partnerships, media, and PR is vital for translating visibility into tangible results. From engagement rates to community growth metrics, this episode is packed with actionable insights and practical tools designed to help you manage and amplify your influence effectively. Join us as we navigate the influence economy with intention and purpose.

What You’ll Learn in This Episode:

–How to translate your visibility into real, tangible results

–Understanding what’s working and what needs adjusting.

–Becoming more attractive to potential partners and negotiate better deals.

–Much more…

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Are you leaving money on the table by undervaluing your influence? In today’s episode, Shayna Davis tackles a challenge many entrepreneurs face: pricing. Whether you’re offering services, seeking sponsorships, or selling advertising space, the question often arises – how do you price yourself confidently, maximize revenue, and stay aligned with your values? Shayna dives into this topic by exploring the true value of your influence, and shares five strategic pricing models to consider. Additionally, she addresses the mindset shifts necessary to command premium fees while staying authentic to your mission. Tune in to learn how to master the art of pricing, stop undervaluing your influence, and turn it into a profitable income stream. Whether you’re a podcaster, entrepreneur, or media mogul in the making, it’s time to price yourself like the powerhouse you are!

What You’ll Learn in This Episode:

–The proper way to value your influence

–Selecting your pricing strategy

–The number one thing holding you back from premium fees

–Much more…

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How do you stand out in a sea of competition? In today’s episode of The Influence Economy Podcast, host Shayna Davis dives into a crucial topic for every influential leader: mastering your niche and dominating your space. Shayna explores how to stand out in the crowded marketplace by becoming the go-to expert, trusted voice, and irreplaceable solution for your audience. She introduces the concept of the “umbrella brand,” which transcends a singular industry or skill set and leads to massive business growth. By doing so, you open doors to high-paying corporate contracts, media features, and collaborations. Shayna offers practical strategies such as clarifying your core message, understanding your audience deeply, and building a consistent, visible brand to help you scale your influence and income. Tune in to learn how to turn your visibility into a thriving legacy that matters.

What You’ll Learn in This Episode:

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What if your next level of influence and impact isn’t about starting over but stepping boldly into who you were always meant to be? In this episode, we sit down with Marshawn Evans Daniels, a reinvention strategist, author, and creator of the Purpose Map™ framework, to explore how to align your purpose with greater influence. Marshawn shares her powerful insights on overcoming the fear of change, building an authentic brand after reinvention, and using faith as the foundation for growing a legacy.

If you’ve ever wondered how to embrace a new chapter while staying true to your calling, this episode is packed with actionable advice to help you turn your influence into lasting impact.

What You’ll Learn in This Episode:

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What if the one thing holding you back from your biggest opportunities isn’t what you think? Today, we’re diving into an episode that tackles one of the most significant barriers women face in their pursuit of big opportunities: confidence. Host Shayna Davis explores the confidence gap that many influential women experience when seeking major milestones such as corporate contracts, sponsorships, media appearances, and more. Shayna delves into the reasons behind this lack of confidence and provides actionable strategies to overcome it.

We cover:

–Why many women hold themselves back from pursuing million-dollar opportunities.

–How to overcome the #1 common barrier to pursuing high value opportunities

–Steps to stop dreaming and start doing

–Much more…

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Are you leveraging your influence to its fullest potential, or is your visibility falling flat without the income to match?  In this episode, host Shayna Davis delves into the transformative power of the Influence Economy, where the intersection of visibility, credibility, and profitability empowers individuals to turn their influence into thriving income and lasting legacy. Through a detailed exploration of these three foundational pillars, Shayna highlights how strategic visibility positions one as an industry expert, how credibility fosters trust and loyalty, and how profitability translates influence into monetizable avenues. Grab your notebooks and favorite beverages as we navigate the essential steps to owning your influence and boosting your financial success. Tune in and find out how you can align your influence with intention to create substantial opportunities and income.

We cover:

–How to position yourself as the go to expert in your industry

–What turns your audience into loyal followers and clients

–How to monetize strategically

–Much more…

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Have you ever felt like your influence isn’t quite matching the income on your bank statements? Well, you’re not alone, and today we’re going to uncover why that happens. We’ll tackle the critical mistakes many people make and how to transform visibility into a lucrative asset. Imagine waking up each day to a life driven by purpose, where your influence translates into financial freedom. We’ll uncover how to make this vision a reality, and I’ll share strategic fixes and mindset shifts necessary to propel you from just having influence to truly cashing in on it

We cover:

–The common mistakes keeping you stuck

–The framework that is guaranteed to elevate your income

–How to operate at your fullest capacity

–Much more…

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Influence without strategy is like having a treasure chest you don’t know how to open! In today’s episode, we’re diving into the powerful and growing influence economy.  As we explore what it takes to navigate this new economy, we’ll discuss three crucial pillars: visibility, credibility, and profitability. We’ll also break down how embracing your influence can lead to life-changing income and impact. Whether you’re a creator, entrepreneur, or corporate leader, this episode will arm you with strategies to amplify your influence and make a significant difference.

We cover:

–The way most brand themselves that limits their income and what to do instead

–How to earn 6 and 7 figure checks from large companies

–Much more…

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