The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!

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Show Notes:

(01:16) - Ravi's story

(04:09) - Customer service lessons

(05:38) - What is Sutro?

(06:44) - Building steps

(10:10) - Unbiased feedback

(11:42) - Inflection point in the business

(13:53) - Manufacturing products at scale

(19:08) - China supply framework

(20:37) - Influencer playbook

(25:19) - Social approach

(29:45) - User journey

(33:40) - AI sidekick for brainstorming

On the latest episode of The Influence Factor, Alessandro Bogliari, the podcast host and CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Avi Gandhi, the Founder of Partner with Creators, about several aspects of the Creator Economy.

Don't miss out on the chance to learn from the experts as they share their insights on topics such as diversification, outreach, AI, and much more.

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Show Notes:

(01:15) - Avi's career background

(06:44) - Creator pains

(12:25) - Income stability

(14:38) - Diversifying income channels

(18:23) - Profiling Creators

(22:36) - Convenience factor

(27:35) - Which content to invest in

(31:55) - Cold outreach

(34:55) - Outbound at scale

(40:20) - Perspective on AI

In this week's podcast episode, Reagan Fry, Director of Product at Kajabi, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as they discuss a wide variety of topics and tools that are essential to the Creator Economy.

From empowering creators with various tools to building content ecosystems and having a strong creative arsenal, the two share their insights and expertise on the latest industry trends that are shaping the Creator Economy.

🤖 Kajabi's AI Creator Hub: https://kajabi.com/aicreatorhub

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Show Notes:

(01:13) - Reagan’s career background

(03:55) - Early career takeaways

(07:29) - Kajabi empowering creators with AI tools

(09:34) - Generative AI

(13:58) - Content monetization mediums

(16:41) - Short form ad-revenue sharing

(21:50) - Diversified set of revenue streams

(28:18) - Creation and management balance

(31:24) - Perception of The Creator Economy

(36:49) - Progression of the Creator space

(39:21) - Economic models shifting

(41:38) - Monetization challenges

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.

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Show Notes:

(01:28) - Kelly's career journey

(04:24) - DTC beauty catalog

(06:54) - BeautyMatter

(12:52) - Influencer marketing in the beauty space

(17:41) - Launching a beauty brand as a celebrity or influencer

(21:28) - YouTube influencer space

(24:52) - Beauty trend predictions

(27:25) - Converting viral moments

(31:14) - Instagram landscape

(33:54) - B2B opportunities on LinkedIn

(38:35) - Consumers in China

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.

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Show Note:

(01:29) - Jon's career journey

(02:30) - Creation mode

(04:10) - Monetization framework

(06:04) - Various channels for monetization

(09:11) - Digital goods

(12:04) - Created with Jon Youshaei

(14:44) - Notable Creator stories

(18:17) - Personal branding

(22:24) - Are creators more popular than mainstream celebrities

(28:02) - Varying formats

(29:45) - YouTube's thumbnail

(33:26) - LinkedIn channel

(36:54) - First frame rule

(39:10) - Vidcon x YouTube sponsorship

(41:24) - Chipotle law

(43:32) - Predictive analytics

This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.

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Show Notes:

(01:50) - Who is Will Cady?

(04:20) - Defining creativity

(06:22) - Distinction between audience and community

(10:35) - Garnering inspiration from feedback

(14:46) - Reddit's various archetype roles

(18:58) - Relationship to search

(24:01) - Ask me anything channel

(29:28) - Community marketing strategy

(33:31) - First steps to cultivating a Reddit community for a brand

(38:30) - Web3 hype

(39:39) - Progression of culture and communities

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Gigi Robinson, a Content Creator. This episode will delve into Robinson's path to becoming a content creator, methods for keeping up with the ever-changing industry, useful insights and techniques for attaining success, and many other topics of interest.

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Show Notes:

(02:05) - Who is Gigi Robinson?

(06:42) - Factors leading to opening an LLC

(12:26) - Hiring support

(16:55) - Brand deals and negotiation  

(23:15) - Identifying content to create

(26:05) - Scheduling for optimal productivity

(27:53) - Broadcasting positivity

(29:00) - Burnout and mental health resources for Creators

(33:06) - Gigi's advice for other Creators

(35:56) - True voice of the Creator

In this week's podcast episode, Paul Bakaus, Head of Creators at Koji, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to delve into a wide range of topics related to the Creator Economy.

From social commerce and consumption trends to content ecosystems and tools of the trade, the duo shares their insights and perspectives on the latest trends shaping the industry.

✍️ Renaissance Geek, Paul's personal blog and newsletter

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Show Notes:

(01:55) - Paul's career journey

(06:00) - Distribution and monetization challenges

(08:48) - Building developer tools with Google

(11:51) - Content ecosystems

(14:25) - Concept behind Koji

(16:08) - Ideal customer profile

(18:10) - Content and e-commerce tools for professionals

(22:12) - Current Challenges in social commerce

(25:16) - Thoughts and predictions for AI

(31:19) - Content volume versus consumption

(34:50) - Creator economy standing 

(38:30) - Accelerate tools for Creators

Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower bases and new social media users' behaviors.

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Lia Haberman's ICYMI newsletter

Lia's Twitter, LinkedIn and Instagram

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Show Notes:

(01:00) Lia's background

(04:30) Pieces of Advice For Creators

(06:45) Instagram Kills Livestram Shopping on Its App

(13:45) META Monthly Verified Subscription

(19:00) Social Media Changing Users' Behaviours

(20:20) Instagram Channels

(25:00) Super Bowl's celebs vs influencers

(30:00) Horizontal vs Vertical formats on social media

(33:10) Selling via livestream

(35:30) Will TikTok Ever Move to Horizontal?

(38:00) TikTokers vs YouTubers' Follower Base

(43:00) Influencers and Creators Trips

This week, Brett Dashevsky, Creator Manager at Workweek, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss how creators are building sustainable careers and businesses around their passion and content, as well as strategies for growth, monetization, and community building.

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD

Show Notes:

(01:55) - Brett's professional journey and career narrative

(07:50) - The early pivotal moments

(12:55) - What is Workweek

(15:53) - Content creator selection process

(19:50) - Proven successful channels

(25:40) - Online courses

(29:18) - CPG; Creator packaged goods

(32:32) - Creator diversification

(34:38) - YouTube and video

(41:10) - Scaling efficiently

(45:22) - B2B content creation