The Insiders Scoop Podcast with Faisal Shah & Salina Yeung

In this podcast episode, I will share tips and strategies on how to use LinkedIn Creator Mode Effectively. 

Switching your profile from the standard professional networking setting to the Creator mode was all the buzz.

In an effort to shift the perception of LinkedIn only being known as a platform where professionals network and look for jobs, it introduced Creator Mode.

A way for members to become content creators on the platform and help LinkedIn become a destination for engaging and inspiring content other than just industry news and job postings.

But what does LinkedIn Creator mode exactly mean for you? 

Does switching your setting make sense for your personal brand or business?

Learn all Pros & Cons here!

⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:

[02:03] What exactly is Creator Mode?
[02:27] Should I turn on Creator Mode?
[03:39] Switch your Profile Setting to LinkedIn Creator Mode
[03:54] What will you get with Creator Mode on?
[05:03] Two Types of Content

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Put a finger down if this sounds familiar... 👋

👎🏼 Is your LinkedIn profile resembling a dull resume that fails to capture attention? It's time to break free from the mundane!

👎🏼 Are you experiencing stagnant follower growth, leaving your sales pipeline empty? Let's turn the tide and start attracting your ideal clients.

👎🏼 Do you receive occasional direct messages, but they're not from the clients you truly desire? Let's change that and connect with your dream audience.

👎🏼 Struggling to effectively communicate everything you do and the real value of your offer? Get ready to showcase your worth and captivate your audience.

👎🏼 Are your profile views and website stats stuck in a rut despite your consistent presence? It's time to elevate your visibility and skyrocket your engagement.

If you still have fingers left, don't worry; your secret is safe with us. 😳

In today’s episode, I will share some of the biggest LinkedIn profile mistakes I’ve seen and how to get rid of them! 

Check out the actionable tips to create a magnetic personal brand messaging and how to get the most out of your LinkedIn profile. 

Short on time? Here are the highlights from this episode:

[01:01] Put a finger down if this you
[01:46] What is one of the biggest LinkedIn Profile mistakes?
[03:08] Your Enemy of Conversion is confusion
[03:28] Introducing Personal Brand Boss™
[03:48] What is DEFINE In PBB™? 
[04:05] Define your 6Ws

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Cast your mind back to the day you embarked on your LinkedIn journey. 

Remember how amazing it would have been to have a personal guide, as if it were your very first day at a new company? 

Someone to show you the ropes, unravel the intricacies of the platform, and highlight all the remarkable LinkedIn features at your disposal.

Well, my friend, today is your special onboarding dayyy! 

Brace yourself for an enlightening experience as we take you under our wing and navigate the vast realm of LinkedIn. 

Get ready to uncover the hidden gems, master the essentials, and embrace the full potential of this dynamic platform.

Together, we'll ensure that you embark on your LinkedIn adventure equipped with the knowledge and confidence to make your mark. 

So, buckle up and prepare for an exhilarating onboarding journey like no other!

Let's dive into the incredible world of LinkedIn features and make your experience truly exceptional.

In today’s episode, I will share with you 9 most valuable and useful features on LinkedIn that will help you grow an audience, create content, and level up your LinkedIn profile.

Short on time? Here are the highlights from this episode:

[02:07] LinkedIn Creator Mode
[02:43] LinkedIn Pronunciation
[03:43] Personalized LinkedIn Profile Video
[04:11]  LinkedIn Marketplace for Freelance Providers
[05:19] LinkedIn Audio Events Feature
[06:00] Product Feature as a Skill on Your Work Experience
[06:56]Launch a Newsletter on LinkedIn
[08:31] Promote and Market Your Event
[09:22] URL Display Feature on LinkedIn

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Hey insiders!

Let me start by thanking all of you for your support and love since I launched Your LinkedIn Gal Podcast.

I'm wrapping up my podcast's first season today and hope you have been taking all the necessary ACTIONS  to all the tips I've shared with you to level up your LinkedIn Game. 

The LinkedIn Gal Podcast will be back soon with lots of fresh content and even more tips for you and your business.

Now on today's episode...

How does LinkedIn differ from the rest of the social media platforms? The AUDIENCE!!

LinkedIn not only has the largest professional network in the world, but also demonstrates a high-intent mindset to learn and do business.

Still not convinced?

About 49% of LinkedIn members earn more than 75K USD per year, and these professionals crave for quality content on the platform, but only 2% members are creating content on LinkedIn on a weekly basis.

That means it is WAY easier to dominate your news feed with your marketing and sales messages. (Pssst, but do remember GIVE before you TAKE!)

Don't I tell you time and time again that LinkedIn is the best platform to be successful with your business?

However, like any other social media platform, we tend to JUST focus on attracting followers, the likes, the comments and other vanity metrics.

And thought that the MORE followers we have, the MORE successful our business will be.

I hate to break it to you today, that’s just WRONG.

There is no point in measuring vanity metrics, if you cannot attract clients.

In today’s episode, we're going to explore how it doesn't matter how many followers we have if we're not able to generate enough sales on the platform.

Short on time? Here are the highlights from this episode:

[01:12] Today is the last episode of Season 1 and Season 2 is coming back soon
[05:30] What differentiates LinkedIn from all the rest of the social media
[07:40] Top reasons why you’re not getting clients, even if you have a decent following on LinkedIn

Subscribe to my podcast and don't miss Part 2 of this episode when we come back soon!

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

How do you decide if you should stay on your 9-5 job or take the leap of faith and become your own boss?

How have you handled your life decisions when faced with social pressure?

You should know, my friend, that being an entrepreneur isn't easy, but it is incredibly rewarding.

We all face challenges in life, but how you deal with them determines whether or not your business will succeed.

Every entrepreneur feels fear of being an entrepreneur, and that fear sometimes overtakes the inner knowledge of how essential entrepreneurship is.

In today’s episode, I’m thrilled to welcome Niraj Kapur, a trusted sales coach and LinkedIn trainer. He is one of LinkedIn Top Voices of 2021 and author of two bestselling books “Everybody Works In Sales” and “The Easy Guide to Sales of Business Owners”.

We will talk about Niraj’s personal story of becoming his own boss, how easy to get stuck making both work and personal decisions at the same time, 3 important steps to stand out on LinkedIn and how we can overcome all challenges we face throughout our lives to become successful in our businesses. 

Short on time? Here are the highlights from this episode:

[01:28] Niraj’s personal story of becoming an entrepreneur
[12:32] How social pressure might be challenging when defining our own success
[13:50] Changing your mindset is so important
[28:55] Stand out from the crowd and your competitors

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

Don't forget to grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

CHECK OUT NIRAJ at:

Website: https://everybodyworksinsales.com/
LinkedIn: Niraj Kapur
Instagram: @nirajkapur

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Given that there are over 800 million professionals on LinkedIn, one of the first ideas you might think of is how awesome it would be if a percentage of them visited your website, right?

Would it surprise you to learn that LinkedIn does not favor this idea and will penalize you as a result?

The problem is not with your website.

Like other social platforms, LinkedIn doesn’t like content that drives members off the platform. 

Be mindful to put external links on your LinkedIn posts, so how will you be able to promote your business 100% via LinkedIn Content?

In order to gain a better reach and social engagement, we should show some respect to the platform. 

In today’s episode, I will share with you 2 strategies for driving traffic to your website and promoting your business using external links.

Short on time? Here are the highlights from this episode:

[01:12] Let’s talk about Respecting the Platform!
[02:52] What’s native Content and what’s not
[04:05] Some useful data
[05:24] 2 solutions on how you can use External links

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

Grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Today, we'll talk about LinkedIn Polls, shall we?

I know what you're thinking, almost every 3-5 posts we see on LinkedIn are poll-related, right?

I know tons of peeps find it annoying, but as your biggest LinkedIn Cheerleader, here’s what I’ll say:

LinkedIn polls are a great type of post to consider if you are just starting out.

You will not only be able to learn who your audience is, but you will also be able to avoid writing lengthy articles and other types of posts that may seem daunting at first.

The only thing you need to do is come up with ONE question and FOUR answers.

It’s the easiest and simplest way to start creating content on LinkedIn. 

But, it's how you use it that makes all the difference.

Seriously, I am not a fan of those asking whether you've had your lunch or dinner yet…or do you prefer to work from home or go back to the office… (Totally outdated)

This great feature can be used by anyone on LinkedIn, but to be successful with it, you need to learn how to use it correctly.

Polls don't appeal to every one, since some people cannot see the value in them. 

However, once you become adept at using them, you'll start seeing a boost in engagement and interaction with your audience.

In this episode, I will share with you 3 creative ways you can start using LinkedIn Polls today.

Short on time? Here are the highlights from this episode:

[01:44] Let’s talk about LinkedIn Polls
[03:03] A little bit of a history lesson 
[03:29] How to launch a Linkedin Poll?
[05:18] How can I come up with a poll question?

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

Grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Happy New Year, [in]siders!

Welcome to Your LinkedIn Gal’s first episode in 2022, woohoo!

I hope y’all had a wonderful holiday and took the time to reflect on how far you’ve come!

You should be SO damn proud of what you’ve accomplished this year (Cos I’m of YOU)!

No matter if you hit your goals or came up a bit short, you have been working SO dang hard!

That deserves a huge congrats!

Now that 2022 has arrived, it's time for a fresh start for all of us.

This is the perfect time to reflect on who we are, who we've become, and what we aim to achieve in the next 365 days of this beautiful new year ahead of us.

Have you taken the time yet to write this down?

Have no idea where to start?

No worries, I got you, my friend.

In today’s episode, I’ll be sharing with you a FILL IN THE BLANKS letter to New Year, a New YOU!

I promise you this is such a simple thing to do, and will most certainly keep you on track during the new year.

You could consider this almost like a homework assignment, so take a pen and paper and follow along with me. Let’s get started!

Short on time? Here are the highlights from this episode:

[01:12] Happy New Year, [in]siders!
[01:33] Fill in the blanks letter - A New Year, a New You!
[03:17] This is my letter to myself

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

Grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Imagine you're scrolling through LinkedIn and you find something that truly catches your interest.

It can either be a video, audio, a document, or you just want to read the comments.

The longer you spend on a post, the higher their dwell time will be - this is where the magic happens.

And why should you worry about this "dwell time"?

Well, this is a LinkedIn algorithm and something you should look out for, especially now that everyone is receiving fewer views on their posts every day.

Linkedin measures the level of activity on a post, and this is where the real traction comes from.

Every time you create LinkedIn content, dwell time is an extremely important factor to keep in mind.

In today’s episode, I'll share with you the secret to making your audience spend more time on your post, increasing the number of views and engagement, which means you'll also increase your dwell time on LinkedIn.

Short on time? Here are the highlights from this episode:

[01:27] What is happening with the LinkedIn algorithm now?
[03:25] What is Dwell Time and why is it important?
[06:28] Getting more engagement and views to your posts

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

Grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Christmas is just around the corner, can you believe it?

One of my favourite holidays is already here, and I can't believe how fast the year has gone.

I especially cherish this day because it's the only holiday of the year where my husband and I have always celebrated together. 

I'm thankful for many things in my life, and the last few years have been especially crazy.

Have you ever had to make a life-changing decision? It's not easy, is it?

For me, it meant having to choose between pursuing my dream career at that particular moment and moving abroad to live with my husband at the beginning of COVID.

We have been living with this global pandemic for a while now, and it has made me rethink my priorities, and I decided to value relationships over career.

While some people didn't agree with my decision, I did it anyway because it was the right thing to do.

Not only do I get to share my daily life with the person I love, I also get to grow a business that I would not have if I had not followed my heart.

Did you ever feel like you were so right about a decision that others might not understand it and call you crazy?

Today, I want to share my very own story and journey with you in the hopes that it will inspire you to take the leap of faith you need to achieve the life you desire.

Short on time? Here are the highlights from this episode:

[01:28] I sincerely appreciate each and every one of you!
[02:15] Why Christmas is extra special to me
[03:40] How COVID forced me to rethink my priorities
[06:50] A new beginning for me

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

Grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________

Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/

Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙