In our latest episode of The Inspired Brew, I had the pleasure of diving into an insightful conversation with Lauren Kutschke, a wordsmith and founder of Salted Pages, who shared her expertise on shop SEO and copywriting.

We dove deep into shop SEO and explored the importance of crafting compelling product descriptions that balance human touch with SEO strategy. Lauren shared key tips for easy navigation and skimmability to ensure high conversions. We talked about adjusting your approach for low versus high-ticket items and emphasized the importance of a seamless mobile experience.

➡️ Inside this video:

00:00 Introduction and Welcome

00:10 Meet Lauren of Salted Pages

01:13 The Importance of Clear Messaging

02:20 Connecting with Clients Worldwide

04:38 Deep Work and Coffee Rituals

06:48 SEO Tips for High-Converting Shop Pages

11:09 Balancing SEO and Human-Friendly Content

18:18 Common SEO Mistakes to Avoid

22:44 Adding Spice to Your Brand Voice

23:14 Simplifying Your Product Descriptions

23:53 Comparing Your Business to Others

28:19 Avoiding Overselling and Maintaining Consistency

39:43 The Importance of Mobile Optimization

45:14 Personal Touches and Human Connections

47:12 Conclusion and Final Thoughts

⬇ RESOURCES ⬇

💜 More brand education & resources on my blog: https://penguindesigning.com/blog/

💜 You can find Lauren at https://saltedpages.com/

💜 Thank you to Honeybook! They generously offer my listeners 30% off any of their plans for the first year: http://penguindesigning.com/honeybook 

Launching your first digital offer? Let’s make sure you don’t get stuck in the “Perfect Offer Trap.”

💜 Thank you to Honeybook! They generously offer my listeners 30% off any of their plans for the first year: http://penguindesigning.com/honeybook 

In this episode of The Inspired Brew, I’m sharing the biggest mistakes I made when launching my very first digital product — so you can avoid the stress and launch smarter.

🎯 What you’ll learn:

 ✔️ Why perfectionism can kill your launch (and how to break free)

✔️ The pricing mistake that cost me sales

✔️ How I complicated my tech stack way more than necessary

✔️ The power of paid beta testing (and why it changed everything for me!)

➡️ Inside this video:

00:00 Introduction to The Inspired Brew

00:26 Reflecting on First Launch Mistakes

01:18 The Perfect Offer Trap

06:45 Pricing Regrets and Lessons Learned

09:03 Simplifying Your Tech Stack

16:04 The Power of Beta Testing

20:46 Final Thoughts and Encouragement

⬇ MORE RESOURCES ⬇

💜 More brand education & resources on my blog: https://penguindesigning.com/blog

If you’re launching an online store, and you’re already a Showit user you’ve probably asked yourself this BIG question: 

Should I build my shop with Showit or Shopify?

Both platforms have their strengths, but choosing the wrong one can lead to frustration, lost sales, and unnecessary costs. So, how do you know which one is actually right for your business?

I break it all down in the latest episode of The Inspired Brew podcast! 🎙️

✅ The real pros and cons of Showit and Shopify 

✅ Who should use which (and why!)

 ✅ The one overlooked factor that could make or break your decision

If you’re a creative entrepreneur, coach, or small business owner looking to build a beautiful AND high-converting online store, this episode is a must-listen! 🎧

In this episode of The Inspired Brew, I go over the transformative power of brand archetypes and how you can leverage these timeless personalities to create a marketing strategy that feels authentic, memorable, and irresistible to your dream clients. 

Through real-world examples, practical strategies, and a step-by-step approach to uncovering your own archetype, you'll learn how to infuse your brand essence into every touchpoint and create an unforgettable experience for your audience.

Tune in now to unlock your brand's superpower and start harnessing the power of archetypes for your business growth.

Resources mentioned:

➡️ Comprehensive dive into all 12 archetypes + quiz to find yours: https://penguindesigning.com/the-psychology-of-brand-archetypes-how-to-leverage-them-for-emotional-connection/

➡️Custom brand & web design: https://penguindesigning.com/custom-brand-and-website-design/ 

In this episode, we explore the potential of e-commerce with Showit websites. 🥂

I'll also walk over one of the most important parts: creating a cohesive brand journey and providing a seamless customer experience.

We will also take a peek at different e-commerce options, such as WooCommerce, Thrivecart, Shopify Starter, and SendOwl, and how each can be integrated into a Showit website.

I highly encourage you to view your shop as more than just a collection of products and to consider it as an opportunity to provide even more value than what your site already does, and create passive income of course!

Main takeaways:

✅ E-commerce with Showit websites offers flexibility and the ability to create a cohesive brand journey.

✅ Different e-commerce options, such as WooCommerce, Thrivecart, Shopify Starter, and SendOwl, can be integrated into Showit websites.

✅Understanding your audience's desires and pain points is crucial for tailoring the shop and creating a connection.

Need more? Head over to my blog for more free resources to help you grow your brand, website, and shop!

Discover why understanding your customers' unique paths is the key to driving business growth. In today’s episode, we challenge the traditional ideal client avatar concept and dive deep into understanding your customer journey. 

Learn how to create a customer journey map that guides your customers seamlessly, providing personalized experiences that leave a lasting impression. Unveil the secrets of customer satisfaction, loyalty, and how to make impactful changes along the journey. 

Get ready to transform your business by understanding and embracing the power of the customer's journey!

Resources mentioned:

https://penguindesigning.com/offer-synergy

https://penguindesigning.com/

In this episode, I delve into the debate between Showit and WordPress. Being a branding web designer, I've had clients come to me with the dilemma of choosing between the two platforms.

I'll be sharing my insights on the benefits of using Showit and some useful tips for utilizing WordPress for certain features. Like if you're looking to set up a high-complexity level e-commerce site, I recommend using WooCommerce (which we can absolutely use with Showit!)

So if you're looking for expert advice on how to choose the right platform for your website needs, make sure to tune in!

👋🏼 FIND ME AT: penguindesigning.com

📝 Want to read the transcript? go to https://penguindesigning.com/episode4

Welcome to The Inspired Brew! In this episode, I’m diving into the world of website design and optimization for small businesses in the creative industry. From clear and relevant contact forms to on-page SEO and mobile optimization, I'm covering everything you need to know to create a website that not only looks great but also drives conversions and helps you grow your business.

Here's what you can expect to learn in this episode:

So grab your favorite brew, sit back, and join me as I explore the exciting world of website design and optimization. Tune in to discover how optimizing your website can bring in more leads and increase your conversion rate. Don't forget to hit the subscribe button for more tips and tricks to help you grow your business. Cheers!

🔗 Episode 2

✨ Links and resources // 

*Note: These may contain affiliate links, which means I could earn a commission at no extra cost to you if you decide to purchase after clicking!

🔗Honeybook: pennguindesigning.com/honeybook

🔗Shortpixel: https://shortpixel.com/

🔗 Showit SEO guide: https://penguindesigning.com/how-to-set-up-seo-in-showit-for-ranking-and-a-better-user-experience/

👋🏼 About me //

I'm a brand and web designer with magic touch for monetizing websites! I'm also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for those personality nerds like me)...and I’m also the biggest introvert!

Biz side: I'm a Showit expert and a sucker for understanding customer journeys, brand psychology, customer and sales psychology. Want to have an expert help you refresh your brand and website? Find me at penguindesigning.com 

​​Are you struggling to stand out in a crowded market?

Do you want to build a strong brand identity that resonates with your audience and helps you achieve your business goals?

Then this episode is for you!

➡️ In this episode of The Inspired Brew, I share my own experience as a brand strategist and designer and drop some practical tips and tricks for defining your brand identity, designing your brand assets, developing your brand voice and messaging, and implementing your brand identity across all channels.

So grab your favorite brew, sit back, and let's get inspired!

Need a pro designer? Find me at penguindesigning.com 👩🏻‍💻

Learn the three core strategies that will help you stand out in any market, no matter how saturated it is. Whether you're a small business owner, an entrepreneur, or a freelancer, these tips will help you get noticed and make a name for yourself. So if you're ready to stand out from the crowd, this episode is for you!

➡️ If you want to find your zone of genius, and double your income by niching successfully then download this 10-page workbook to help you make profitable business moves and find your brand’s niche in the market: https://penguindesigning.com/niching

📄 Find this episode's transcript over at https://penguindesigning.com/episode1

💻 Want more tips and tricks from a brand strategist? Head over to https://penguindesigning.com/blog/