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Threads announces ghosts posts - like Stories but for Threads! I share some creative ideas on how to use them. The YouTube team has a new partnership with Adobe for video editing, and the YouTube team shares that viewers can now hide end screens. After the news, we get into some Q&A from the Head of Instagram, Adam Mosseri.
Links:
Threads: Introducing Ghost Posts! (Threads)
YouTube: Create YouTube Shorts in Adobe Premiere on Mobile! (Adobe)
YouTube: Hide End Screens! (YouTube)
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Instagram has announced the ability to find videos you have watched before - now available! The Head of Instagram explains. Additionally Amanda Marochko from the Buffer team stops by to talk about Buffer and social strategy, especially on Threads.
Links:
Instagram: Find Reels You Want to get back to (Instagram)
Instagram: Restyle your Instagram Stories using Meta AI to Take Your Creativity Further (Instagram Blog)
Instagram: You can now doodle in DMs (Threads)
Amanda Marochko:
Threads - https://www.threads.net/@marochko
Instagram - https://www.instagram.com/marochko
Find Amanda (and the rest of the Buffer team) at Buffer.com
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YouTube is rolling out a ton of new features, including AI Studio, Likeness Detection, plus new features for YouTube Live. Additionally Rene Ritchie from the YouTube Creator Insider Team explains how to sort YouTube comments by newest as the default, and the Head of Instagram, Adam Mosseri explains how turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
Links:
YouTube: Sneak Peek: AI Studio (YouTube)
YouTube: Sneak Peek: Likeness Detection (YouTube)
YouTube: NEW YouTube Live Features Explained — with Lana Rae (YouTube)
YouTube: Comments Sorted By Newest (YouTube)
Instagram: Things to try if you’re ever feeling anxious about Instagram (Instagram)
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Today the Head of Instagram explains the new navigation flow of the app, plus how to turn off notifications for comments and likes, how to turn off like counts, and how to turn off comments.
Links:
Instagram: New Tabs Flow! (Instagram)
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Today on the show, I share some insights from what I learned spending the day with AnthPo, and some AI news about ChatGPT maker OpenAI.
Links:
YouTube: The Banksy of Gen-Z (YouTube)
Podcast: AI News You Should Know About (YouTube) (Audio)
OpenAI makes five-year business plan to meet $1 Trillion spending pledges (Financial Times)
Japanese Government Calls on Sora 2 Maker OpenAI to Refrain From Copyright Infringement, Says Characters From Manga and Anime Are 'Irreplaceable Treasures' That Japan Boasts to the World (IGN)
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Have you ever uploaded a video to YouTube but then you realized it needed fixing? Now you can write corrections in the text box of the YouTube description. Additionally the YouTube Creator Insider team has some updates around voice memos and courses. Also the Head of Instagram, Adam Mosseri, explains how Instagram will only show content that's PG-13 to teens, and Threads gets group chats.
Links:
YouTube: Corrections in Videos (YouTube)
YouTube: Voice Replies and Courses Expansion, New Visual Updates, Ability to Tag Grouped Products, and MORE! (YouTube)
Instagram: Teens Only See PG-13 Content (Instagram)
Threads: Group Messages in DMs! (Threads)
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The Head of Instagram, Adam Mosseri, announces Instagram is working on a TV app because they've seen the success YouTube has had. (That's a nice way to say Instagram is jealous that people can watch YouTube on their TVs.) Also Instagram has a blog post all about Notes, and we do a Q&A session from Adam Mosseri's weekly Ask Me Anything.
Links:
Bloomberg Talks: Head of Instagram Adam Mosseri (YouTube)
Instagram: Mastering Instagram Notes: Ideas for Creative Sharing (Instagram Blog)
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Today on the show, the YouTube Creator Insider team gets deep on some new features, including A/B thumbnails, media kits, and expand with AI. Additionally the Head of Instagram announces translations for Reels in English, Spanish, Portuguese, and Hindi, plus the Edits team has some new features including sound effects and a media kit (just like YouTube!)
Links:
YouTube: Test A/B Thumbnails in YouTube Studio (YouTube)
YouTube: Public to Member-Only Live Streams, Media Kit Expansion, and "Extend with AI" (YouTube)
Instagram: Reels Now Translated into English, Spanish, Portuguese, and Hindi (Instagram)
Edits: Shareable insights, 250 new sound effects, and text presets (Threads)
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Today on the show, Adam Mosseri, the Head of Instagram, explains that Stories are not going away, and neither is follower count. He also states that scheduling Stories is not a feature on their roadmap but I explain how to do it for free using Meta tools that are publicly available. Additionally we talk about why Instagram shows your carousel to someone more than once, and how to use that to your advantage.
Links:
Instagram: Rings Award (Instagram)
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Today on the show the Head of Instagram explains how they keep teens safe on the platform. However I think we all know that once you hit 3 billion monthly active users, you need to figure out how to get to 4 billion, and teens who don't have Instagram are the perfect potential audience. Also Sarah Wynn Williams, former Director of Policy at Facebook, explains how Meta targets ads to vulnerable teens and it's disgusting. Additionally Ashley Coffey and I get into this week's AI news, including social media apps with feeds that are 100% AI.
Links:
Instagram: Adam Mosseri on Teens (Instagram)
Meta: Sarah Wynn Williams on 60 Minutes (YouTube)
AI News:
Meta: Meta plans to sell targeted ads based on data in your AI chats (TechCrunch)
AI apps with social media feeds - Meta AI app gets Vibes and ChatGPT launches Sora
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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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