The Instagram Stories - Social Media News

The CEO of Bluesky, Jay Graber, gave a talk at SXSW (South by Southwest) on the future of social media. Although I typically don't cover Bluesky on this show, I listened to the whole interview and thought it was fantastic. In this episode I share some of my favorite clips from the interview.

Show Notes:

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Bluesky CEO Jay Graber on the Future of Social Media (YouTube)

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It's Wednesday, which means Wednesday Waffle, where I talk about a topic unrelated to social media. But of course, that's after the news. On today's episode you'll hear from the YouTube team with an update about Dream Screen, plus a Phishing scam that's going around. Also TikTok has some updates to help teens stay safe on the platform, and the Head of Instagram explains how to manage collaboration Reels on your profile page, plus de-bunks the myth that editing video in another app hinders your reach on Instagram.

Show Notes:

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YouTube: Improvements to Dream Screen, Phishing Scam FYI and Best Practices for Creators (YouTube)

TikTok: New ways we're supporting parents and helping teens build balanced digital habits (TikTok)

Instagram: Does it editing in a different app matter? (Instagram)

Instagram: Customizing where Collab Reels appear (Instagram)

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Instagram held an "Unfiltered" event in Manhattan last week. Was I invited? No. Am I salty about it? Yes. Help me get invited to the next Instagram event or help me plan my own event that's better than Instagram's.  On this episode, we share key takeways from the event, and the Head of Instagram, Adam Mosseri, explains what new features he's excited about and answers lots of other questions.

Show Notes:

Key Takeways from Instagram's Unfiltered Event (Instagram)

Cross-posting between Instagram and Facebook (Instagram)

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The YouTube team has announced Premium Lite, which is ad-free YouTube without YouTube Music. Additionally, Instagram hosted a Creator Event in NYC where they shared some key takeaways I'll talk about, plus the Edits app is coming soon and we have more info about it. And the Head of Instagram, Adam Mosseri, explains how to think about your Instagram profile page. 

Show Notes:

YouTube Premium Lite (YouTube)

Instagram's Edits App is Coming (Threads)

Instagram Creator Event Tips (Threads)

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The Head of Instagram, Adam Mosseri, does an Ask Me Anything session on his Instagram Story every Friday. But it's hard to remember to watch those every Friday. Fortunately I download all the clips and play them on the show, then give my take on all of his answers, giving them context, or disagreeing if I feel it's appropriate. Today Adam answers questions like "What's the right mix of personal and professional content to share?" which leads me to ponder if it's better to have 2 accounts in that kind of situation.

Show Notes:

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Instagram is apparently exploring making Reels as its own separate app, and there's a rumor going around that if you save an Instagram post in your drafts, it gets less reach. (This is wrong.) Also on the show, the Head of Trust and Safety at TikTok stops by, the YouTube team explains how they're giving creators more options for mid-roll ads, and I ask kindly for a review of the show on Apple Podcasts.

Show Notes:

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Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok (The Information)

TikTok's Head of T&S for US Data Security, Suzy Loftus, about our new in-app Digital Safety & Privacy Guide (TikTok)

YouTube - Introducing: Mid-Roll Quality Improvements- Everything Creators Need to Know (YouTube)

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The YouTube Creator Insider team shares some updates about Creator Studio, plus a deep dive on the Hype feature - what it is and how it works. Additionally Adam Mosseri, CEO of Instagram, stops by to explain that the Instagram algorithm looks at total watch time, regardless of how long a video is, Instagram has a new blog post giving details on how they ensure small creators get their work seen, and lastly I do a Wednesday waffle talking about how I fixed my sleep.

Show Notes:

Updates from the YouTube Creator Insider Team (YouTube)

Mythbusting: Is Hype Pay to Play? (YouTube)

Instagram : Helping Creators of All Sizes Break Through (Instagram Blog)

Wednesday Waffle:

Article: How I Finally Learned to Sleep (Pocket)

Book: The Effortless Sleep Method (Amazon)

Hopefully this helps someone else!

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The Head of Instagram answers a question about scheduling an Instagram Story, saying it's not possible. Technically it's not possible from the Instagram app, but you can do in the Meta Business Suite. Additionally, Kirsti Lang from the Buffer team stops by to share their analytics data on the best time to post to Instagram.

Show Notes:

Show Notes:

Interview with Kirsti: (Audio Version)  (Video Version)

Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.

Find Kirsti online at:

Instagram: ⁠⁠@itsmekirsti⁠⁠

Buffer: ⁠⁠Blog⁠⁠

⁠⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠⁠⁠⁠

⁠The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out⁠

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Instagram announced some updates for the DM inbox, including the ability to translate messages and share music. Additionally, the Head of Instagram, Adam Mosseri, shares some strategy for how to think about Reels Trials, and then Kirsti Lang from Buffer stops by to share the data on what kinds of posts perform best on Instagram.

Show Notes:

New Ways to Stay Close to Your Crew in IG DMs (Instagram)

Interview with Kirsti: (Audio Version)  (Video Version)

Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.

Find Kirsti online at:

Instagram: ⁠⁠@itsmekirsti⁠⁠

Buffer: ⁠⁠Blog⁠⁠

⁠⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠⁠⁠⁠

⁠The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's show has an update from the Facebook team on how they're handling Live Video going forward, plus the YouTube team shares an update on Android/iOS parity. Then the Head of Instagram, Adam Mosseri, shares insights on the algorithm and how changes to it are handled.

Show Notes:

Updating Our Facebook Live Video Storage Policy (Facebook)

Shorts Text to Speech on iOS and Android and Updated Profile Cards on Studio Mobile (YouTube)

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