The Instagram Stories - Social Media News

Show Notes:

Instagram's New Sonic Branding (Instagram)

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Meta Connect Keynote (Meta)

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Show Notes:

YouTube Creator Event Announcements (YouTube)

Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents (Meta)

Instagram Strategies for Stories (@Creators)

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Show Notes:

My latest Reel (Instagram)

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Show Notes:

TikTok Announces Partnership with the Washington Capitals (TikTok)

TikTok allows delete and editing of posts (LinkedIn)

Instagram delete and re-edit with Jenn Herman (Instagram)

Instagram Testing "Carousel Mode" for Reels (Threads)

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In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.

Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro.

He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer.

Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider.

Quotes from this interview: "If you're passionate about something and you create content over time, you can create opportunities." "What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content." On Threads: "You get those early adoptive benefits, but also you can fail early in some cases." "As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that." "I think most brands should be creator-first and think about those relationships." Follow Lindsey:

Threads: ⁠https://www.threads.net/@lindseygamble_⁠ 

LinkedIn: ⁠https://www.linkedin.com/in/lindsey-gamble/⁠

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Show Notes:

An Update on How We’re Building Safe and Secure Third-Party Chats for Users in Europe (Meta)

TikTok Adds Notes (Threads)

Lindsey Gamble: Create a Reel from a Post (Threads)

Instagram adding new editing features to DMs (The Verge)

Lindsey Gamble: Full Interview (YouTube) or (Audio)

My New Reel! (Instagram)

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Show Notes:

Instagram: Adding Comments to Stories (@Creators)

Instagram : When You're Not Reaching Your Followers (@Creators)

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Show Notes:

TikTok is adding new ways to fine-tune your For You Page algorithm (The Verge)

Snap, Show Up, and Set Your Own Sound: New Features to Express Yourself (Snapchat)

Instagram testing portrait and landscape letterboxing in Carousels (Instagram)

Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online.

In this episode, Cyndi Zaweski, owner of StoryCraft with Cyndi, dives deep into the art of storytelling for solopreneurs and brands. Cyndi discusses the importance of storytelling beyond just answering why a business was started. She explains how a brand’s story is its personality and can be used to connect with the audience, make content engaging, and drive home a brand's mission.

Cyndi shares practical tips on finding and crafting your own story by looking at your life experiences and the common struggles you’ve faced. She emphasizes that every story needs tension or conflict to be compelling, using examples like her journey from being an uncomfortable news anchor to becoming confident on camera through consistent practice on Instagram Stories.

The episode also explores how individuals can position themselves as authorities without traditional credentials, by associating with experts and packaging valuable information effectively. Cyndi’s approach provides hope for aspiring content creators and entrepreneurs, showing that expertise is not just about having a degree but about experience and adding value.

Listeners will walk away with actionable insights on how to reframe their personal struggles into inspirational stories, and how to use these stories to build a strong, relatable brand presence. The conversation highlights the significance of consistency, vulnerability, and the willingness to learn and evolve in the process of storytelling.

Find Cyndi online at:

Website: ⁠www.cyndizaweski.com⁠

Newsletter: ⁠www.cyndizaweski.com/newsletter⁠

Short-Form Storytelling Course Waitlist:

⁠www.cyndizaweski.com/storytelling-course⁠

Instagram: ⁠https://www.instagram.com/cyndizaweski/

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