Steve Sullivan, head of communications for Liberty Mutual, discusses the "Responsibility. What's Your Policy?" advertising campaign, which is running on television, print, online and elsewhere. Sullivan is a keynote speaker at the 2007 Insurance Marketing and Advertising Summit, set for Nov. 8 in New York City.

Don Jackson of JCG Group Ltd. describes the latest trends in direct marketing by insurers, including mail, online, phone and other channels. Jackson will be a speaker at the 2007 Insurance Marketing and Advertising Summit in New York City.

Jon Swallen, Senior Vice President of Research at TNS Media Intelligence, discusses advertising spending by the top insurers. The insurance industry is leading all financial services in increases in advertising spending, he reports.

Donna Wares, director of agent marketing for Hagerty, discusses the challenges and successes Hagerty has had in cracking the market for collector cars, classic boats and other niche offerings.

Marci DeVries of Imre discusses how marketers can better leverage search engine optimization, blogging and new forms of media. Some sites are invisible, she said, a situation that can be easily corrected.

MassMutual launched its new "Front of the Mind" with a multi-ad blitz in a recent edition of The New Yorker. Trish Robinson, senior vice president, strategic communications, explains to Best's Review Editor Lynna Goch the strategy behind the unusual campaign, which features original illustrations.

Shane Boyd, Travelers' Vice President of Corporate Communications, on the successful effort to recapture the 130-year-old iconic trademark. Travelers negotiated with Citigroup to take back its logo.

Nationwide made headlines when it continued its "Life Comes At You Fast" campaign with a high-profile ad launch during the 2007 Super Bowl. The ad, featuring Britney Spear's ex-husband Kevin Federline, drew nearly as much attention online and in advance of its debut as it did when aired.

Shane Boyd of Travelers discusses the strategy and execution behind the high-profile In Synch television campaign. Boyd was the keynote speaker at the 2006 Insurance Marketing and Advertising Summit, held in New York City.

Conference presentation by Lori Reed of InsureMe.com at the 2006 Insurance Marketing and Advertising Summit. Lori discusses how her organization use the web and online video to target the next generation of insurance prospects.