Conference presentation by Ansis Vallens of Signals and Strategies at the 2006 Insurance Marketing and Advertising Summit on marketing to insurers, reinsurers and other large organizations.

Ann Glover of The Hartford discusses branding a wide-ranging financial-services organization, as well as the rebirth of the stag as The Hartford's icon.

Shane Boyd of Travelers talks about the insurer's 'In-synch' campaign and what it takes to create high-impact national advertising.

Interview with Ric Ritter, head of institutional marketing for MetLife. on how MetLife is leveraging the broker channel to build its employer-based business. Ritter notes that one initiative that MetLife is currently working on is ways to keep the message consistent across many channels, including when brokers deliver the message on its behalf.

Bill Harris of WVH Inc. describes how hs company produces videos focused on selling annuities and other products, the importance of emotion and the need to stick to the sales concept.

Interview with Dick Poppa, president of the Independent Insurance Agents and Brokers of New York, who discusses the marketing needs of the independent agency channel. Also, why independent agents are representing fewer companies and how those companies have to compete harder to secure that business.

Interview with Denis O'Shea, vice president of communications for Hartford Steam Boiler on high-knowledge marketing for insurance carriers.

Interview with Chris Knopf of Mintz-Hoke on how agencies can best help insurers with their branding and marketing efforts.

Interview with William Pitt of HawkPartners on the importance of branding and focused marketing for insurers and reinsurers marketing within the insurance industry.

Interview with Peter van Aartrijk on agent marketing and the changing makeup of the independent insurance agency.