Social media and the internet didn't just become part of our lives; they became a brand we were asked to trust.

In this end-of-year episode of BUILDING & BREAKING, I step back from the noise to look at the internet and social platforms through a brand lens: the promise they made, why that promise mattered, and what happens when trust slowly erodes.

This isn't an episode about blaming technology or opting out. It's about perspective.

I reflect on how the shift from connection to performance, chaos, and comparison has changed how many of us experience the internet and why many salon owners, hairstylists, creatives, and even pro beauty brands are feeling frustrated, overwhelmed, overstimulated, and disconnected.

In This Episode

• The original promise of the internet and why it earned our trust
• The human cost of constant noise, comparison, and rage baiting
• Why we're seeing a growing pull toward slower, quieter, more intentional ways of connecting
• How salons, hairstylists, and pro beauty brands can regain perspective by putting social media back in its proper role as one of many tools

This episode is both a reflection on the year behind us and a preview of what's ahead. It sets the context for my upcoming 2026 Trends & Outlooks conversation, focused on helping business owners zoom out, see the entire picture, and make aligned decisions that build trust, relationships, and higher lifetime client value. If you would like to join me on Janaury 12th, 2026, click here to register!

As always, this conversation comes back to the BUILDING & BREAKING fundamentals: care, trust, value, and the promises that build our brands, or break them.

Thank you for listening. Your time and attention mean the world to me. And so do you! Happy New Year!