This week on The Exit: Helene Guillaume is focused on changing the world. A big sports person competing in triathlons, playing rugby, swimming and now an amateur surfer, Helene quickly recognised the pain points for women in sport and wanted to do something to improve women’s experiences. Helene founded Wild AI, an organization dedicated to researching the female body, how women train according to their bodies and menstrual cycles. Raising $2.5M in funding, Helene sees a lot of similarities between the challenges of sport and the resilience required with business. The difference is that failing in sport doesn’t have the same stigma as failing in business. But for Helene, failing in both is where you learn the most. Listen to this insightful episode about the intricate relationship between failure and success.

Helene Guillaume is currently the Founder and CEO of Wild.AI, which was created with the goal of empowering women worldwide to unlock their full potential by making data-driven decisions. Wild.AI is a powerful data tool that helps women track their hormone cycles and symptoms to better optimize performance with recommendations for nutrition, training, and supplementation. They provide assistance to individual athletes and also cater to the needs of coaches with a coach dashboard that provides a complete overview of your athletes' cycle and performance data.

LinkedIn: https://www.linkedin.com/in/heleneguillaume/

Website: https://www.wild.ai/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/