The ITSPmagazine Podcast

THE SEASONS IN A BREATH

Autumn appeared at the window and looked around
— it was November.

"The leaves are yellow and red.
The swallows fly away in flocks over the rooftops.
The crisp air smells of roasted chestnuts and burning wood.
I like it this way,"
Autumn exclaimed.

Winter opened the door and looked around
— it was January.

"The snow and the freezing wind.
In the woods, mistletoe on branches beneath a blanket of ice.
The marmot sleeps in her covered den, dreaming of the stars.
How lovely it is to be warm and cozy!"
Winter exclaimed.

Spring stepped out onto the terrace and looked around
— it was April.

"The flowers bloom and the birds chirp, returning to their nests.
With the mild temperature, joyful life vibrates in the air.
How wonderful!"
Spring exclaimed.

Summer went into the garden and looked around
— it was July.

A cat rests in the shade of a pine tree.
The air smells of cut grass and ripe fruit.
The butterflies dance carefree to the song of the cicadas.
The sun makes me smile!"
Summer exclaimed.

The months pass and the year spins at great speed,
but they will always bring something beautiful.

____________Podcast
 Redefining Society and Technology Podcast With Marco Ciappelli
https://redefiningsocietyandtechnologypodcast.com 

 

____________Host 

Marco Ciappelli
Co-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍

WebSite: https://marcociappelli.com
On LinkedIn: https://www.linkedin.com/in/marco-ciappelli/

____________This Episode’s Sponsors

BlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.

BlackCloak:  https://itspm.ag/itspbcweb


____________Title
New Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli

____________Guests:

Sanjeev Gordhan
General Partner @ Type One Ventures | Space, Deep-Tech, Strategy
On LinkedIn: https://www.linkedin.com/in/sanjeev-gordhan-3714b327/

____________Short Introduction 
The inaugural Global Space Awards celebrates the Golden Era of Space on December 5, 2025, at London's Natural History Museum. Hosted by physicist Brian Greene, the event honors Captain James Lovell's legacy and recognizes innovators transforming space from government domain to commercial frontier in our Hybrid Analog Digital Society.

____________Article 
"There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen."

Those words from Captain James Lovell defined his life—from commanding Apollo 13's near-disastrous mission to inspiring generations of space explorers. This December, London's Natural History Museum will host the inaugural Global Space Awards, an event dedicating its first evening to Lovell's extraordinary legacy while celebrating those making things happen in space today.

Sanjeev Gordhan, General Partner at Type One Ventures and part of the Global Space Awards organizing team, joined me to discuss why this moment matters. Not just for space enthusiasts, but for everyone whose lives are being transformed by technologies developed beyond Earth's atmosphere.

"Space is not a sector," Sanj explained. "It's a domain that overrides many sectors—agriculture, pharmaceuticals, defense, telecommunications, connectivity. Things we engage with daily."

The timing couldn't be more significant. We're witnessing what Sanj calls a fundamental shift in space economics. In the 1970s and 80s, launching a kilogram into space cost $70,000-$80,000. Today? Around $3,000. That 20x reduction has transformed space from an exclusive government playground into a commercially viable domain where startups can reach orbit on seed funding.

This democratization of space access is precisely why the Global Space Awards emerged. The industry needed something beyond its echo chambers—a red-carpet moment celebrating excellence across the entire spectrum, from research laboratories to scaling businesses, from breakthrough science to sustainable investments.

The response exceeded all expectations. The first-year event received 516 nominations from 38 countries. Sanj and his team were "gobsmacked"—they'd hoped for maybe 150-200. The overwhelming engagement proved what they suspected: the space community was hungry for recognition that spans the complete journey from laboratory to commercial impact.

What makes this particularly fascinating is how space technology circles back to solve Earth's problems. Consider pharmaceuticals: crystallization processes in microgravity create flawless crystal structures impossible to achieve on Earth. The impact? Chemotherapy treatments that currently require hours-long hospital visits could become subcutaneous injections patients self-administer at home. That's not science fiction—that's research happening now on the International Space Station, waiting for commercial space infrastructure to scale production.

Or agriculture: Earth observation satellites help farmers optimize crop yields, manage water resources, and predict harvests with unprecedented accuracy. Space technology feeding humanity—literally.

The investment mathematics are compelling. For every dollar invested in space innovation, the return to humanity measures around 20x. Not in stock market terms, but in solving problems like food security, medical treatments, climate monitoring, and global connectivity. These aren't abstract future benefits—they're happening now, accelerating as launch costs plummet and commercial operations expand.

The Global Space Awards recognizes this multifaceted reality through eight distinct categories: Playmaker of the Year, Super Scaler, Space Investor, Partnership of the Year, Innovation Breakthrough, Science Breakthrough, Sustainability for Earth, and Sustainability for Space. Each award acknowledges that space progress requires diverse contributions—from the scientists doing foundational research to the investors providing capital, from the engineers building systems to the partnerships bridging sectors.

And then there's the James Lovell Legacy Award, presented to his family at this inaugural event. The choice is deliberate and symbolic. Lovell commanded Apollo 8, the first crewed mission to orbit the Moon, then led Apollo 13's dramatic survival when an oxygen tank exploded en route to the lunar surface. His calm under pressure, innovative problem-solving with limited resources, and unwavering commitment to bringing his crew home safely epitomize what space exploration demands: courage combined with pragmatism, vision tempered by reality.

The Lovell family's response to the tribute captures this spirit perfectly: "His words continue to guide not only our family, but all those who dare to dream beyond the horizon."

That phrase—"dream beyond the horizon"—resonates deeply in our current moment. We're transitioning from the heroic Apollo era to something more complex and perhaps more consequential. Space is becoming infrastructure, not just exploration. The question isn't whether humans will have a permanent presence beyond Earth, but how quickly and sustainably we'll build it.

The Natural History Museum setting adds another layer of meaning. Here's a building celebrating Earth's evolutionary history hosting an event about humanity's next evolutionary step—becoming a spacefaring species. The juxtaposition of dinosaur fossils and rocket technology, of ancient geology and future lunar economies, captures where we stand: creatures evolved on one small planet now reaching beyond it.

Physicist Brian Greene hosting the event is equally symbolic. Not an astronaut or rocket scientist, but someone who makes complex physics comprehensible to non-specialists. Space's future depends on broad understanding, not just specialized expertise. When space technology becomes as mundane as aviation—when we stop thinking about the satellites enabling our GPS or the space-tested materials in our smartphones—that's when the real transformation completes.

Sanj mentioned something that stuck with me: people ask why we spend billions on space when Earth has so many problems. The answer is that space spending helps solve Earth's problems. Better farming through satellite data. Life-saving pharmaceuticals manufactured in microgravity. Climate monitoring. Disaster response. Global internet access for remote regions. The false choice between Earth and space collapses when you understand space as a domain enabling solutions, not a destination draining resources.

Looking forward, the opportunities expand exponentially. We haven't even begun exploiting lunar resources or manufacturing in zero gravity at scale. The next 5-15 years will bring benefits we can barely imagine today—but we must start now. Space infrastructure takes time. The ISS took over a decade to build. Commercial space stations, lunar bases, and orbital manufacturing facilities will require similar long-term commitments.

That's why events like the Global Space Awards matter. They connect the dots between research and commerce, between investment and impact, between legacy and future. They remind us that space isn't just about rockets and astronauts—it's about chemists and farmers, investors and engineers, visionaries and pragmatists all working toward the same horizon.

The finalists will be announced from the stratosphere—literally, on a screen carried by balloon—because why not? If you're celebrating space, do it with flair.

As our conversation ended, I found myself hoping to attend. Not because I'm a space professional (I'm not), but because I'm fascinated by how technology reshapes society. And space technology is reshaping everything, whether we notice it or not. In our Hybrid Analog Digital Society, space represents the ultimate extension of human capability—using technology not to replace our humanity but to expand what humanity can accomplish.

Captain Lovell's quote rings true: some make things happen, some watch, some wonder. The Global Space Awards celebrates those making things happen. The rest of us should at least watch—because what happens in space increasingly happens to all of us.

Subscribe to continue these conversations about technology, society, and humanity's next chapter. Because the future is being built right now, and it's more exciting than most people realize.

____________About the event

GLOBAL SPACE AWARDS DEDICATES EVENING TO HONOR THE LEGACY AND EXTRAORDINARY CONTRIBUTIONS OF CAPTAIN JAMES LOVELL

Inaugural James Lovell Legacy Award Introduced and Presented to the Lovell Family 

Red-Carpet Awards Event Taking Place on December 5 at The Natural History Museum, London

London, U.K. – October 29, 2025 – The Global Space Awards (GSA), the first international event dedicated to celebrating the achievements defining today’s Golden Era of Space, hosted by world-renowned physicist and bestselling author Brian Greene, has announced it will dedicate the event to the memory and outstanding achievements of the extraordinary and iconic Captain James Lovell. A special inaugural James Lovell Legacy Award will be presented to his family, launching the award’s initiative to recognize those whose lifetime of leadership, service, and courage have left an enduring impact on humanity’s progress in space.

The Lovell Family responds to the tribute, “We are deeply honored that this evening's Global Space Awards is dedicated to the remarkable legacy of our father, Captain James Lovell, a true pioneer whose courage and vision continue to inspire generations. As my father often reminded us, ‘There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen.’ His words continue to guide not only our family, but all those who dare to dream beyond the horizon. We are profoundly grateful to see his legacy honored among those who continue to make things happen in space exploration.”

Sanjeev Gordhan of the Global Space Awards CIC continues, “We are deeply honored to welcome the Lovell family as we celebrate the extraordinary legacy of their father, Captain James Lovell. A true American treasure and one of the bravest men ever to journey into space, Captain Lovell’s courage and leadership have inspired generations. It is both fitting and meaningful that the inaugural James Lovell Legacy Award be dedicated to him and presented to his family in recognition of his remarkable contributions to space exploration and his enduring impact on humanity’s quest for discovery.”

The James Lovell Legacy Award will be an annual award given to the individual who honors the spirit of Commander James Lovell, whose heroism, calm under pressure, and unwavering commitment to exploration exemplify the very best of humanity in the face of the unknown. It celebrates those whose legacy is not measured only by the missions flown or the technologies pioneered, but by the inspiration they leave for generations to come and the foundations they have built.

The Global Space Awards event will take place at The Natural History Museum, London on Friday, December 5. It will feature an awards ceremony and black-tie gala dinner, honoring the innovators, investors, and organizations shaping the future of space—from lunar bases and in-orbit manufacturing to sustainable space economies that benefit life on Earth today. Finalists will be announced in early November.

Until now, there has been no unified global platform recognizing these historic accomplishments. The Global Space Awards were created to fill that void—shining a spotlight on the breakthroughs, technologies, and visionaries setting new benchmarks for space innovation at one iconic annual event. The GSA’s core values are based on: innovation, global collaboration, inspiration, integrity and sustainability.

The inaugural Global Space Awards will be overseen by a Steering Committee of highly respected industry leaders. They include Anna Hazlett, Founder & CEO of AzurX and member of the AED 2 billion Mohammed Bin Rashid Innovation Fund (MBRIF) Advisory & Decision Committee, Andrew Robb, Partner & EMEA Space Practice Leader at Deloitte, Sanjeev Gordhan, General Partner at Type One Ventures, and Hidetaka Aoki, Co-founder and director at Space Port Japan, co-founder of SPACETIDE Foundation and Space Evangelist.

In addition to the James Lovell Legacy Award, the evening will feature the presentation of the following awards:

Playmaker of the Year Award -- Awarded to an individual whose defining move this year shifted the trajectory of the space economy. This award celebrates the power players creating momentum across the ecosystem

Super Scaler of the Year Award -- Awarded to a Space company that has demonstrated exceptional commercial growth over the past year. Whether through market expansion, revenue milestones, operational scaling, or capital raised, this award recognizes the breakout businesses charting a path to rapid growth.

Space Investor of the Year Award -- Awarded to an investor (angel or institutional) or investment firm who, over the past 12 months, has most meaningfully accelerated the growth and trajectory of their portfolio companies. This award recognizes strategic capital, deep conviction, and hands-on partnership that unlocks real progress.

Partnership of the Year Award -- Awarded jointly to a Space company and its corporate or public sector partner(s) whose collaboration has delivered exceptional impact over the past year. This award celebrates partnerships that achieve tangible results, scale technology, and push the boundaries of what’s possible through cross-sector innovation.

Innovation Breakthrough Award -- Awarded to a Space company pushing the boundaries of what’s technically possible. This award recognizes radical product or service innovations, DeepTech achievements, or breakthrough moments that set new benchmarks for the sector.
 

Science Breakthrough Award -- Awarded to a research team or individual whose scientific contribution is advancing our understanding of Space, enabling new Space technologies, or altering Space policies. This award spotlights the foundational projects that underpin Space innovation and drives the broader Space ecosystem.
 

Sustainability for Earth Award -- Awarded to a Space company achieving measurable impact on Earth through Space technology. This award celebrates space-derived innovations that address pressing problems on our planet.
 

Sustainability for Space Award -- Awarded to a Space company making the most significant contribution to the long-term sustainability of Space. This award celebrates tangible progress toward a responsible future in orbit.
 

About Global Space Awards CIC

Global Space Awards CIC (Community Interest Company) has been established as a not-for-profit entity limited by guarantee to champion the ecosystem for Space.  The entity is governed by independent advisory board members who will ensure transparency and fairness of the awards selection process and oversee the financial governance of the operations.

____________Enjoy. Reflect. Share with your fellow humans.

And if you haven’t already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.
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You’re listening to this through the Redefining Society & Technology Podcast, so while you’re here, make sure to follow the show — and join me as I continue exploring life in this Hybrid Analog Digital Society.

____________End of transmission

Listen to more Redefining Society & Technology stories and subscribe to the podcast:
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When “Normal” Doesn’t Work: Rethinking Data and the Role of the SOC Analyst

Monzy Merza, Co-Founder and CEO of Crogl, joins Sean Martin and Marco Ciappelli to discuss how cybersecurity teams can finally move beyond the treadmill of normalization, alert fatigue, and brittle playbooks that keep analysts from doing what they signed up to do—find and stop bad actors.

Merza draws from his experience across research, security operations, and leadership roles at Splunk, Databricks, and one of the world’s largest banks. His message is clear: the industry’s long-standing approach of forcing all data into one format before analysis has reached its limit. Organizations are spending millions trying to normalize data that constantly changes, and analysts are paying the price—buried under alerts they can’t meaningfully investigate.

The conversation highlights the human side of this issue. Analysts often join the field to protect their organizations, but instead find themselves working on repetitive tickets with little context, limited feedback loops, and an impossible expectation to know everything—from email headers to endpoint logs. They are firefighters answering endless 911 calls, most of which turn out to be false alarms.

Crogl’s approach replaces that normalization-first mindset with an analyst-first model. By operating directly on data where it lives—without requiring migration or schema alignment—it allows every analyst to investigate deeper, faster, and more consistently. Each action taken by one team member becomes shared knowledge for the next, creating an adaptive, AI-driven system that evolves with the organization.

For CISOs, this means measurable consistency, auditability, and trust in outcomes. For analysts, it means rediscovering purpose—focusing on meaningful investigations instead of administrative noise.

The result is a more capable, connected SOC where AI augments human reasoning rather than replacing it. As Merza puts it, the new normal is no normalization—just real work, done better.

Watch the full interview and product demo: https://youtu.be/7C4zOvF9sdk

Learn more about CROGL: https://itspm.ag/crogl-103909

Note: This story contains promotional content. Learn more.

GUEST

Monzy Merza, Founder and CEO of CROGL | On LinkedIn: https://www.linkedin.com/in/monzymerza/

RESOURCES

Learn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/crogl

Brand Spotlight: The Schema Strikes Back: Killing the Normalization Tax on the SOC: https://brand-stories-podcast.simplecast.com/episodes/the-schema-strikes-back-killing-the-normalization-tax-on-the-soc-a-corgl-spotlight-brand-story-conversation-with-cory-wallace [Video: https://youtu.be/Kx2JEE_tYq0]

Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight

Breaking Free from Data Normalization: A Smarter Path for Security Teams

Traditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.

Rethinking How Analysts Work with Data

Cory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst’s job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl’s new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.

From Data Chaos to Analyst Empowerment

This shift isn’t just technical—it’s cultural. Instead of treating SOC analysts as passive alert closers, Crogl’s model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.

Efficiency with Intelligence

Wallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.

At its core, the conversation highlights how removing the barriers of data normalization can redefine what’s possible in modern security operations.

Watch the full interview: https://youtu.be/Kx2JEE_tYq0

Learn more about CROGL: https://itspm.ag/crogl-103909

Note: This story contains promotional content. Learn more.

GUEST

Cory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/

RESOURCES

Learn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/crogl

Press Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.html

Forbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/

LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCH

Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight

Most organizations have security champions. Few have a real security culture.

In this episode of AppSec Contradictions, Sean Martin explores why AppSec awareness efforts stall, why champion programs struggle to gain traction, and what leaders can do to turn intent into impact.

🔍 In this episode:

• Why compliance training doesn’t build culture
• The data showing champion programs lack leadership and incentive alignment
• How developers, AppSec teams, and business leaders each contribute to the gap
• Insights from OWASP, ENISA, and Forrester on what’s missing

Sean’s Take:

When security culture is treated as a checkbox, nothing changes. When it’s connected to ownership, incentives, and everyday work — everything does.

Catch the full companion article in the Future of Cybersecurity newsletter for deeper analysis and more research.

For developers: Has your security-champion program helped ship safer code—or just added meetings?
For application security professionals: Are your metrics tied to risk reduction or participation counts?
For business leaders: Can you connect your “security culture” investment to measurable resilience?

📖 Read the full companion article in the Future of Cybersecurity newsletter for deeper insights: https://www.linkedin.com/pulse/building-real-security-culture-why-most-appsec-fall-martin-cissp-eab7e

🔔 Subscribe to stay updated on the full AppSec Contradictions video series and more perspectives on the future of cybersecurity: https://www.youtube.com/playlist?list=PLnYu0psdcllRWnImF5iRnO_10eLnPFWi_

________

This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.

Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn: https://itspm.ag/future-of-cybersecurity

Sincerely, Sean Martin and TAPE9

________

Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️

Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-location

To learn more about Sean, visit his personal website.

⬥GUEST⬥

Andrew Morgan, Chief Information Security Officer | On LinkedIn: https://www.linkedin.com/in/andrewmorgancism/

⬥HOST⬥

Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com

⬥EPISODE NOTES⬥

The cybersecurity community has long recognized an uncomfortable truth: the gap between well-resourced enterprises and underfunded organizations keeps widening. This divide isn’t just about money; it’s about survivability. When a small business, school, or healthcare provider is hit with a major breach, the likelihood of permanent closure is exponentially higher than for a large enterprise.

As host of the Redefining CyberSecurity Podcast, I’ve seen this imbalance repeatedly — and the conversation with Andrew Morgan underscores why it persists and what can be done about it.

The Problem: Structural Imbalance

Large enterprises operate with defined budgets, mature governance, and integrated security operations centers. They can afford redundancy, talent, and tooling. Meanwhile, small and mid-sized organizations are often left with fragmented controls, minimal staff, and reliance on external vendors or managed providers.

The result is a “have and have not” world. The “haves” can detect, contain, and recover. The “have nots” often cannot. When they are compromised, the impact isn’t just reputational — it can mean financial collapse or service disruption that directly affects communities.

The Hidden Costs of Complexity

Even when smaller organizations invest in technology, they often fall into the trap of overtooling without strategy. Multiple, overlapping systems create noise, false confidence, and operational fatigue. Morgan describes this as a symptom of viewing cybersecurity as a subset of IT rather than as a business enabler.

Simplification is key. A rationalized platform approach — even if not best-of-breed — can deliver better visibility and sustainability than a patchwork of disconnected tools. The goal should not be perfection; it should be proportionate protection aligned with business risk.

The Solution: Culture, Collaboration, and Continuity

Cyber resilience starts with people and culture. As Morgan puts it, programs must be driven by culture, informed by risk, and delivered through people, process, and technology. Security can’t succeed in isolation from the organization’s purpose or its people.

The Australian CISO Tribe provides a real-world model for collaboration. Its members share threat intelligence, peer validation, and practical experiences — a living example of collective defense in action. Whether formalized or ad-hoc, these networks give security leaders context, community, and shared strength.

Getting Back to Basics

Practical resilience isn’t glamorous. It’s about getting the basics right — consistent patching, logging, phishing-resistant authentication, verified backups, and tested recovery plans. It’s about ensuring that, if everything fails, you can still get back up.

When security becomes a business-as-usual practice rather than a project, organizations begin to move from reactive defense to proactive resilience.

The Takeaway

Bridging the cybersecurity divide doesn’t require endless budgets. It requires prioritization, simplification, and partnership. The “have nots” may never mirror enterprise scale, but they can adopt enterprise discipline — and that can make all the difference between temporary disruption and permanent failure.

⬥RESOURCES⬥

Inspiring Post: https://www.linkedin.com/posts/andrewmorgancism_last-night-i-was-fortunate-enough-to-spend-activity-7383972144507994112-V3Zr/

⬥ADDITIONAL INFORMATION⬥

✨ More Redefining CyberSecurity Podcast: 

🎧 https://www.seanmartin.com/redefining-cybersecurity-podcast

Redefining CyberSecurity Podcast on YouTube:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

📝 The Future of Cybersecurity Newsletter: https://www.linkedin.com/newsletters/7108625890296614912/

Contact Sean Martin to request to be a guest on an episode of Redefining CyberSecurity: https://www.seanmartin.com/contact

⬥KEYWORDS⬥

sean martin, andrew morgan, australia, ciso, risk, resilience, cybersecurity, business continuity, governance, compliance, redefining cybersecurity, cybersecurity podcast, redefining cybersecurity podcast

How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

CyberMarketingCon 2025 In Person & Virtual 
https://www.cybermarketingconference.com
Dec 7-10, 2025 in Austin, Texas 

Why Cybersecurity Marketing Demands a Different Playbook

The cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.

The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey.

"Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.

The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience.

"We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.

The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.

Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.

The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.

CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.

Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.

What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.

The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.

For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon offers something rare—a chance to learn from peers facing identical challenges, build practical skills, and remember that even in a technical industry, it's humans talking to humans.

CyberMarketingCon 2025 In Person & Virtual 
https://www.cybermarketingconference.com
Dec 7-10, 2025 in Austin, Texas 

GUEST:

Gianna Whitver
Co-Founder & CEO, Cybersecurity Marketing Society | Cybersecurity GTM Industry Resource | Cybersecurity Marketing | Bees & Cybersecurity | Podcast Host | Community | (I like to build things & laugh a lot & tell jokes)

Maria Velasquez 🇲🇦
Cybersecurity Marketer by Trade, Beverage Disruptor by Passion

HOSTS:

Sean Martin, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.seanmartin.com

Marco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.com

Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverage

Want to share an Event Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrf

Want Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us

⬥GUEST⬥

Eric O'Neill, Keynote Speaker, Cybersecurity Expert, Spy Hunter, Bestselling Author. Attorney | On Linkedin: https://www.linkedin.com/in/eric-m-oneill/

⬥HOST⬥

Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com

⬥EPISODE NOTES⬥

In this episode of the Redefining CyberSecurity Podcast, host Sean Martin reconnects with Eric O’Neill, National Security Strategist at NeXasure and former FBI counterintelligence operative. Together, they explore how cybercrime has matured into a global economy—and why organizations of every size must learn to compete, not just defend.

O’Neill draws from decades of undercover work and corporate investigation to reveal that cybercriminals now operate like modern businesses: they innovate, specialize, and scale. The difference? Their product is your data. He argues that resilience—not prevention—is the true marker of readiness. Companies can’t assume they’re too small or too obscure to be targeted. “It’s just a matter of numbers,” he says. “At some point, you will get struck. You need to be able to take the punch and keep moving.”

The discussion covers the practical realities facing small and midsize businesses: limited budgets, fragmented tools, and misplaced confidence. O’Neill explains why so many organizations over-invest in overlapping technologies while under-investing in strategy. His firm helps clients identify these inefficiencies and replace tool sprawl with coordinated defense.

Preparation, O’Neill says, should follow his PAID methodology—Prepare, Assess, Investigate, Decide. The goal is to plan ahead, detect fast, and act decisively. Those that do not prepare spend ten times more responding after an incident than they would have spent preventing it.

Martin and O’Neill also examine how storytelling bridges the gap between security teams and executive boards. Using relatable analogies—like house fires and insurance—O’Neill makes cybersecurity human. His message is simple: security is not a technical decision; it’s a business one.

Listen to hear how the business of cybercrime mirrors legitimate enterprise—and why understanding that truth might be your best defense.

⬥RESOURCES⬥

Book: Spies, Lies, and Cybercrime by Eric O’Neill – Book link

Book: Gray Day by Eric O’Neill – Book link

Free, Weekly Newsletter: spies-lies-cybercrime.ericoneill.net

Podcast: Former FBI Spy Hunter Eric O'Neill Explains How Cybercriminals Use Espionage techniques to Attack Us: https://redefiningsocietyandtechnologypodcast.com/episodes/new-book-spies-lies-and-cyber-crime-former-fbi-spy-hunter-eric-oneill-explains-how-cybercriminals-use-espionage-techniques-to-attack-us-redefining-society-and-technology-podcast-with-marco-ciappelli

⬥ADDITIONAL INFORMATION⬥

✨ More Redefining CyberSecurity Podcast: 

🎧 https://www.seanmartin.com/redefining-cybersecurity-podcast

Redefining CyberSecurity Podcast on YouTube:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

📝 The Future of Cybersecurity Newsletter: https://www.linkedin.com/newsletters/7108625890296614912/

Contact Sean Martin to request to be a guest on an episode of Redefining CyberSecurity: https://www.seanmartin.com/contact

⬥KEYWORDS⬥

eric oneill, sean martin, nexasure, fbi, cybercrime, ransomware, resilience, cybersecurity, business, risk, redefining cybersecurity, cybersecurity podcast, redefining cybersecurity podcast

____________Podcast
 Redefining Society and Technology Podcast With Marco Ciappelli
https://redefiningsocietyandtechnologypodcast.com 

 

____________Host 

Marco Ciappelli
Co-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍

WebSite: https://marcociappelli.com
On LinkedIn: https://www.linkedin.com/in/marco-ciappelli/

____________This Episode’s Sponsors

BlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.

BlackCloak:  https://itspm.ag/itspbcweb


____________Title
New Book | STREAMING WARS: How Getting Everything We Want Changed Entertainment Forever | Journalist Charlotte Henry Explains How Streaming Changed Entertainment Forever | Redefining Society And Technology Podcast With Marco Ciappelli

____________Guests:

Charlotte Henry
Author, journalist, broadcaster who created and runs The Addition newsletter looking at the crossover between media and tech.
The Media Society https://theaddition.substack.com/
On LinkedIn: https://www.linkedin.com/in/charlotteahenry/

____________Short Introduction 
Journalist Charlotte Henry reveals how streaming transformed entertainment in her new book "Streaming Wars: How Getting Everything We Want Changed Entertainment Forever." From Netflix's rise to the 2023 Hollywood strikes, she examines how we consume media, express ourselves, and the surprising return to "old-fashioned" weekly releases in our Hybrid Analog Digital Society.

____________Article 
We used to learn who someone was by looking at their record collection. Walk into their home, scan the vinyl on the shelves, and you'd know—this person loves Metallica, that person's into jazz, someone else collected every Beatles album ever pressed. Media was how we expressed ourselves, how we told our story without saying a word.

That's gone now. And we might not have noticed it disappearing.

Charlotte Henry, a London-based journalist and author of "Streaming Wars: How Getting Everything We Want Changed Entertainment Forever," sat down with me to discuss something most of us experience daily but rarely examine deeply: how streaming has fundamentally altered not just entertainment, but how we relate to media and each other.

"You can't pop over to someone's house after a first date and see their Spotify playlist," Charlotte pointed out. She's right—you can't browse someone's Netflix queue the way you could their DVD collection, can't judge their Kindle library the way you could scan their bookshelf. We've lost that intimate form of self-expression, that casual cultural reveal that came from physical media.

But Charlotte's book isn't a nostalgic lament. It's something far more valuable: a snapshot of this exact moment in media history, a line in the sand marking where we are before everything changes again. And in technology and media, change is the only constant.

Her starting point is deliberate—the 2023 Hollywood strikes. Not the beginning of streaming's story, but perhaps its most symbolic moment. Writers, actors, costume designers, transportation crews, everyone who keeps Hollywood running stood up and said: this isn't working. The frustrations that exploded that summer had been building for years, all stemming from how streaming fundamentally disrupted the entertainment economy.

My wife works in Hollywood's costume department. She lived through those strikes, felt the direct impact of an industry transformed. The changes Charlotte documents aren't abstract—they're affecting real careers, real livelihoods, real creative work.

What struck me most about our conversation was how Charlotte brings together all of streaming—not just Netflix and Disney+, but Twitch, Spotify, Apple Music, the specialized services for heavy metal or horror movies, the entire ecosystem of on-demand media. No one had told this complete story before, and it needed telling precisely because it's changing so rapidly.

Consider this: streaming is both revolutionary and circular. We cut the cord, abandoned cable packages, embraced freedom of choice. But now? The streaming services are rebundling themselves into packages that look suspiciously like the cable bundles we rejected. We've come full circle, just with different branding.

The same thing is happening with release schedules. Remember when Netflix revolutionized everything by dropping entire seasons at once? Binge-watching became our cultural norm. But now services are reverting to weekly releases—Stranger Things spread across quarters to ensure multiple subscription payments, Apple TV+ releasing shows one episode per week like it's 1995. We're going back to the future.

Charlotte's analysis of the consumer psychology is fascinating. We've been trained to expect everything, everywhere, immediately. Not just TV shows—beer subscription services, meal kits, next-day Amazon delivery. We subscribe rather than own. We stream rather than collect. And that shift has changed not just how we consume media, but how we think about possession, patience, and value.

The economic impact goes deeper than most realize. Writers who once created 24-episode seasons now produce 8-episode limited series but remain contractually bound to exclusivity, earning less while being unable to take other work. Meanwhile, streamers pump money into content, taking risks on shows that traditional networks never would have greenlit, creating opportunities for voices that wouldn't have been heard before.

It's complicated. Like all technological transformation, streaming brings both disruption and opportunity, loss and gain.

The data-driven nature of streaming is particularly interesting. Charlotte notes that often the most-watched content isn't the prestigious shows we discuss—it's the mediocre background programming people half-watch while scrolling their phones. Netflix figured this out and adjusted strategy accordingly. They still want the big shows, the water-cooler moments, but they've also embraced the second-screen reality of modern viewing.

And then there's AI—the elephant in every media conversation now. Charlotte dedicates a chapter to it because she had to. We're on the verge of being able to create Netflix-quality content with minimal human involvement. The 2023 strikes were partly about this, negotiating protections around AI use of actors' likenesses and voices.

But here's where Charlotte and I found common ground: we both believe AI might actually increase the value of human-made work. When everything can be generated, the authentically human becomes precious. The imperfect becomes valuable. The emotional becomes irreplaceable.

I'm seeing signs of this already. Bookstores packed with kids excited about physical books. Vinyl sales continuing to rise. People craving the tangible, the real, the human. Maybe we'll look back at this moment and recognize it as the turning point—not where AI replaced human creativity, but where we collectively decided what we value most.

Charlotte's book captures this inflection point perfectly. In our Hybrid Analog Digital Society, we're navigating between worlds—the physical and virtual, the owned and subscribed, the patient and immediate, the human and artificial. Understanding where we are now helps us choose where we go next.

As we wrapped our conversation, Charlotte and I bonded over our shared love of analog media—the CDs behind her, the vinyl behind those, my own collections scattered between Los Angeles and Florence. Two media nerds on opposite sides of an ocean, connected by technology that would have seemed like science fiction to our younger selves, discussing how that very technology is changing everything.

The streaming wars aren't over. They're just beginning. Charlotte Henry's book gives us the map to understand the battlefield.

Subscribe to continue these conversations about media, technology, and society. Because in a world of infinite content, thoughtful analysis of what it all means becomes the rarest commodity of all.

____________About the book

Streaming Wars: How Getting Everything We Wanted Changed Entertainment Forever

Streaming didn't just change what we watch. It changed who holds the power in entertainment.

Streaming Wars reveals how platforms like Netflix, Disney+, Apple TV+, Spotify and Amazon Prime have transformed more than just entertainment. They've rewritten the rules of streaming services, media economics, power and visibility. Journalist Charlotte Henry explores what's really going on behind your screen, from Hollywood's 2023 strikes to the rise of ad-supported tiers, the global race for live sports and the slow fade of traditional TV. 

With a sharp, accessible lens, Henry breaks down how AI, rebundling and fierce platform competition are driving a new era of streaming and why this shift matters now. Perfect for anyone who wants to understand how streaming is reshaping culture, business and what we watch.

Find it on Amazon: https://www.amazon.com/Streaming-Wars-Getting-Everything-Entertainment/dp/1398622559


____________Enjoy. Reflect. Share with your fellow humans.

And if you haven’t already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.
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You’re listening to this through the Redefining Society & Technology Podcast, so while you’re here, make sure to follow the show — and join me as I continue exploring life in this Hybrid Analog Digital Society.

____________End of transmission

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Organizations pour millions into protecting running applications—yet attackers are targeting the delivery path itself.

This episode of AppSec Contradictions reveals why CI/CD and cloud pipelines are becoming the new frontline in cybersecurity.

🔍 In this episode:

• A 188% surge in malicious open-source packages (Sonatype 2025)
• 30% of 2024 cyberattacks traced to suppliers (Financial Times 2025)
• 47% of organizations unable to assess pipeline risk (ENISA 2023)
• CISA labels build systems “high-value targets” (2025)

Sean’s Take:

The pipeline is production. Integrity beats visibility. Security must flow through delivery.

Catch the full companion article in the Future of Cybersecurity newsletter for deeper analysis and more research.

👉 Have you made CI/CD security measurable—or does it still feel like an endless patchwork of scripts, secrets, and trust? Are your pipelines part of your threat model—or an afterthought? How confident are you in the integrity of every artifact you release? Share your take—we’d love to hear your story—whether your team has succeeded in securing the software delivery pipeline from build to deploy, or whether attackers and complexity keep finding the cracks between your tools.

📖 Read the full companion article in the Future of Cybersecurity newsletter for deeper insights: https://www.linkedin.com/pulse/cicd-pipeline-security-why-attackers-breach-your-own-martin-cissp-eqdxe/

🔔 Subscribe to stay updated on the full AppSec Contradictions video series and more perspectives on the future of cybersecurity: https://www.youtube.com/playlist?list=PLnYu0psdcllRWnImF5iRnO_10eLnPFWi_

________

This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.

Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn: https://itspm.ag/future-of-cybersecurity

Sincerely, Sean Martin and TAPE9

________

Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️

Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-location

To learn more about Sean, visit his personal website.