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The Jam Sessions by Rock Content episodes
- #8. How to Start a Content First Business with Joe Pulizzi
Joe Pulizzi is an entrepreneur, speaker, and the genius mind behind Content Marketing Institute, an incredible resource for content marketers.
His masterpiece book Content Inc. has become a must-have guide for businesses looking to create loyal awareness online before selling products or services.
And now, a fully updated edition comes to enlighten new models, social media, tools, platforms, and behaviors.
In this episode with Carlos Ramos, from Rock Content, Pulizzi will walk you through how entrepreneurs use content to increase their audience, generate meaningful engagement, and revolutionize their brands.
53 min - #7. How Conversational Marketing and Sales Accelerates Revenue with Mark Kilens
Mark Kilens is VP of Content and Community at Drift where he leads the content, events, creative, and L&D teams. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy, where he educated millions of people and created a best-in-class hub for marketing and sales content and training.
Join Mark Kilens and Vitor Peçanha, Rock Content's CMO, for a conversation on:
- How conversational strategies have impacted the digital World;
- How to implement conversational tactics in a Content Experience;
- Mark's learnings leading the Content and Community at Drift;
And much more! Listen now at your favorite streaming platform.
46 min - #6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov
Joe Chernov leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua. He is a specialist in Product Marketing and an advisor to many SaaS startups.
Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:- How Joe developed the Content Marketing startegy of Hubspot;
- How to develop content for ABM tatics;
- The importance of data analysis to product-led growth;
And much more! Listen now at your favorite streaming platform.
46 min - #5. The role of content in aligning Marketing and Sales with Anna Talerico
What can great content do for Sales? How can you find the most relevant gaps in the Sales process and use content to improve it?
In this week's episodes of The Jam Sessions, Anna Talerico (founder of SaaSx and Ion Interactive) and Stephanie Mansueto (Head of Global Content at Rock Content) join forces discussing how you can:
- Create the best content to improve your organization's sales results
- Create a system of collaboration between Marketing and Sales
- Align Marketing and Sales to achieve your goals
And much more! Listen now at your favorite streaming platform.
53 min - #4. How to keep your Content Marketing strategy competitive with Joe Pulizzi
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.
Joe’s third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine.Join him and Vitor Peçanha while they discuss:- The creation of the Content Marketing Institute;
- How the concept of content marketing changed over the years;
- The book "Epic Content Marketing";
- And much more!
58 min - #3. The role of creativity in B2B Marketing with Jason Miller
Listen now to our third episode: The role of creativity in B2B Marketing - An Interview with Jason Miller
Meet our speakers:
JASON MILLER
Jason Miller is the former Head of Brand Marketing at Microsoft and Global Head of Content and Social Marketing for LinkedIn.He's a prolific keynote speaker, digital marketing instructor at the University of California, Berkeley, best-selling author of “Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11”, and a 2018 finalist for CMI's Content Marketer of the Year.He’s currently lining up his next play while writing his next book on the topic of creativity and artificial intelligence. When he’s not immersed in his day job you can find him photographing the world’s biggest rock stars across various stages in Europe.MARY WARD
Mary is a senior Customer Success leader with more than 15 years of experience building and managing CS teams that specialize in digital and content solutions for the enterprise, B2B & B2C space.At Rock Content, Mary leads Global Customer Success across a diverse and customer-centric team of CSMs, AMs, Support, Onboarding, Experience, Operations, and Services. She has managed Customer Success organizations through SaaS and services delivery across all major sectors, including technology, financial services, higher education, and logistics.59 min - #2. Content Marketing Across Regions with Pam Didner
Listen now to our second episode:
“Content Marketing Across Regions: the balance between global vs. local” with Vitor Peçanha and Pam Didner.
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PAM DIDNER
Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author of 2 books: Global Content Marketing and Effective Sales Enablement. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies.
She shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action on her podcast, YouTube Channel, B2B Marketing and More with Pam Didner.
VITOR PEÇANHA
Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in Content Marketing. The company has offices in four different countries and its blogs have more than 7 million sessions a month, generating thousands of business opportunities.
He’s also a best-selling author, international speaker, and has more than 40 thousand students in his online courses.
1 hr - #1. How to strengthen Marketing Strategies through technology with Scott Brinker
Welcome to the Jam Sessions Podcast!
In The Jam Sessions Podcast we make a full immersion in marketing. We bring the most innovative minds in marketing today for you to learn tips, tricks, ideas and the best strategies to become an indispensable marketer and a master on creating premium content experiences for your audience.
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In this episode, Diego Gomes interviews Scott Brinker.
DIEGO GOMESDiego Gomes is CEO and co-founder at Rock Content. He is also an angel investor, creator of SaaSholic, a SaaS market-oriented community, and one of the maintainers of the Dealbook, an investment information platform for Brazilian startups.
Diego is passionate about Rock, Marketing, Sales, SaaS, and entrepreneurship.
SCOTT BRINKERScott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. Previously, he was the co-founder and CTO of ion interactive.
Scott writes the chiefmartec.com blog and serves as the program chair of the MarTech Conference. Besides that, he is the author of the best-selling book Hacking Marketing, published by Wiley.
He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
49 min
About The Jam Sessions by Rock Content
From the publisher's feed
The Jam Sessions is the official Rock Content podcast and full immersion in marketing. We bring the most innovative minds in the marketing world to talk ideas, tips, tricks and strategies to make you…
become an indispensable marketer.