Because of the war, oil prices have surged past $100 a barrel—and we’re all feeling it every time we pull up to the pump. The reality is, if we can make oil production more efficient and more productive, we have a real opportunity to bring those costs down. That’s exactly why I’m excited about this next conversation. Joining me in the studio is Vasili Borissov, CEO of Cool Edge Bits.

If your business isn’t easy to find online, you’re already behind. Customers are searching on their phones, scanning reviews, and watching short-form video before they ever walk through your door.

On this episode of The Jeff Crilley Show, Jeff talks with Jon K., CEO & Co-Founder of Masterpiece Sites, a digital marketing agency focused on helping small and mid-sized businesses build a strong online presence. Over the past eight years, Jon has worked with hundreds of clients—from local restaurants and dental clinics to global logistics companies—developing websites, search strategies, and social media systems that drive real traffic.

In this conversation, they discuss:
- why mobile-first websites and search visibility matter more than ever
- how video content on TikTok, Instagram, Facebook, and YouTube shapes buying decisions
- the story of a struggling dessert shop owner whose business turned around in just two weeks after a digital overhaul
- Jon’s expansion into Arvana Branding and the role AI will play in future marketing systems

Jon also shares practical insight into building a marketing team, creating repeatable processes, and treating each client’s brand like it’s your own.

Learn more at: 
https://www.masterpiecesites.com

How Dallas entertainment host Danielle Hawthorne built a career interviewing the biggest names in Hollywood, then turned her storytelling skills into a business.

On this episode of The Jeff Crilley Show, Jeff sits down with entertainment host and cofounder of Playbook Marketing Danielle Hawthorne to trace her path from an entry-level job at Studio Movie Grill to interviewing some of Hollywood’s biggest names. Danielle shares how a last-minute flight to Los Angeles landed her first national junket with Mark Wahlberg and opened the door to years of red carpet conversations with A‑list talent. She reflects on what it takes to stand out during long press tours, why bringing props and playfulness can change the tone of an interview, and what she learned from memorable moments with actors like Ryan Gosling. The conversation also turns to entrepreneurship, including how the pandemic forced her to pivot and co-found Playbook Marketing to help female founders clarify their brand stories. It’s a candid look at reinvention, storytelling, and why supporting local film communities still matters.

Danielle also talks about CinemaCon, the Dallas International Film Festival, and why supporting local theaters and filmmakers makes a difference.

Learn more about Danielle and Playbook Marketing at: 
https://www.theplaybookmktg.com/

What if the key to higher performance at work isn’t harder management—but deeper care?

On this episode of The Jeff Crilley Show, Jeff talks with Staci Wright, CEO & Founder of HeartProfit. A mother of two and serial entrepreneur who has built six businesses over 20 years, including a multi-million-dollar venture, Staci now leads a nonprofit movement focused on transforming workplace culture through compassion-driven leadership.

In this conversation, Staci shares:
- The personal story of her sister’s battle with addiction—and how one caring boss changed everything
- Why the traditional top-down “pyramid” leadership model is failing today’s workforce
- The HeartProfit “tree” framework that connects healthy leadership to healthy profit
- The difference between compliance and commitment—and why it matters for retention

She also explains HeartProfit’s certification program for leaders who want to build trust, increase performance, and create workplaces where people actually thrive.

Learn more at: https://heartprofit.org

AI isn’t replacing plumbers, roofers, and HVAC technicians—but it is changing how they run their businesses. The companies that adapt are pulling ahead fast.

In this episode, Jeff Crilley talks with Jennifer Bagley, CEO of CI Web Group and a nationally recognized expert in AI enablement for contractors and service-based businesses. For nearly 20 years, Jennifer has helped trade companies modernize their marketing, operations, and growth strategies. Now she’s leading the charge in bringing practical AI tools to an industry that has historically lagged behind digital trends.

In this conversation, they discuss:
- How one HVAC company eliminated most paid ads and hit record sales with a 25% net profit
- What an AI-enabled website and “agentic” marketing network actually do
- Why younger technicians are embracing AI faster than industry veterans
- How business owners can start using AI in both marketing and operations

Jennifer also shares insights from her podcast, Catalyst for the Trades, including stories of contractors leveraging AI to outperform seasoned competitors.

Learn more at:
https://ciwebgroup.com
https://juststartai.io

Most investors think of stocks and bonds when they hear the word "investing"—but commercial real estate may offer diversification and yield that traditional markets can’t match.

On this episode of The Jeff Crilley Show, Jeff sits down with Blake Lugash, CEO of Realty Capital Partners. With more than 30 years of experience in urban real estate development and the successful completion of 15 townhome communities across Texas, Blake leads a firm that partners with developers nationwide to fund opportunistic and value-add commercial projects.

In this conversation, they discuss:
• How Realty Capital Partners mitigates construction, financing, market, and entitlement risk
• Current projects in Austin, Silicon Valley, Aspen’s Roaring Fork Valley, Sherman, and Uptown Dallas
• Why workforce housing and flex industrial space are in high demand
• RCP’s performance track record, including a 1.9x equity multiple and 19% IRR across 40 full-cycle projects since 2010

If you’ve ever wondered how commercial real estate investing works—or how to diversify beyond stocks and bonds—this episode breaks it down in clear, practical terms.

Learn more: https://www.rcpinvestments.com

0:00 - Introduction and Show Opening
1:17 - Why Consider Commercial Real Estate
1:59 - History of Realty Capital Partners
4:09 - Investment Philosophy and Risk Management
5:47 - Portfolio Highlights and Current Projects
14:57 - Due Diligence and Track Record
16:49 - Why Investors Should Diversify

Subscribe to The Jeff Crilley Show for more conversations with leaders, entrepreneurs, and changemakers.

Red light therapy is showing up everywhere—from gyms to med spas—but most people don’t know the difference between infrared heat and true therapeutic red light. If you’ve ever wondered whether it actually works, this conversation clears up the confusion.

On this episode of The Jeff Crilley Show, Jeff talks with Dave Barrett, owner of Heat Wave Lux, about what red light therapy really does at the cellular level and why distance from the light source matters more than most people realize. Dave shares how proper red light exposure may support muscle recovery, reduce inflammation, and improve skin health—without the intense heat people typically associate with saunas.

In this episode, we discuss:

- The difference between infrared saunas and therapeutic red light beds
- How red light supports mitochondrial function and cellular regeneration
- Why athletes use red light for faster recovery
- The role of inflammation in aging, pain, and brain fog

Heat Wave Lux is located near The Star in Frisco and offers a range of infrared and red light options. 

Learn more at https://heatwavelux.com

Grand Opening: April 25, 11:00 AM–3:00 PM, with free services and wellness vendors on site.

As the owner of a PR firm and a podcast and television network, branding and marketing are at the core of everything I do. That’s why I’m especially excited to welcome my next guest to the studio—Dr. Kimberly Olson, CEO of Goal Digger Girl Co.

AI isn’t coming someday—it’s already reshaping how businesses write, market, and operate. The question is whether you’ll use it well… or get left behind.

On this episode of The Jeff Crilley Show, Jeff talks with Sherry Bronson, Artificial Intelligence Trainer & Educator, TV host, and founder of Bronson Media. With more than 16 years in television production and media, Sherry now leads Bronson Media Academy, where she helps entrepreneurs and women solopreneurs use AI tools to launch books, build websites, produce video, and automate their businesses.

In this conversation, they discuss:
- How ChatGPT and other AI tools can help small business owners start and grow faster
- Why AI levels the playing field for solopreneurs with limited time, money, and staff
- The right way to use prompts—and why you must train AI to your voice
- Common mistakes with copy-and-paste content and protecting your intellectual property

Sherry also shares her personal journey of resilience, faith, and rebuilding after losing her studio to a tornado—and how that experience shaped her mission today.

Learn more or book a consultation at: https://sherrybronson.com

If you’re an entrepreneur wondering how to use AI without sounding robotic, this episode is a practical place to start.

I’m especially excited about this episode as I have the opportunity to interview a dear friend and respected professional, Kim Fischer. Kim, founder of Kim Fischer Collective, joins us in the studio, bringing with her nearly two decades of experience in television. It’s truly a pleasure to have her on the show and share her insights with our audience.