The Jenna Rainey Show

Today I want to share 5 steps to create your own promotional calendar for the entire year's worth of content.

If you've been following me on Instagram, then you've probably seen that I have literally planned out every single launch, every single broadcast email to my newsletter, every single podcast episode, every YouTube video tutorial...for the entire year.

And it took me ONE day to do it.

So if you've been wondering how to save time and be strategic with your content planning, this episode is for you!

Get my FREE Master Marketing Calendar here: http://bit.ly/mmarketingcal

Episode show notes: https://jennarainey.com/promocalendar/

Today on the podcast I am joined by New York Times best selling author, Johanna Basford.

Johanna is the QUEEN of coloring books for adults, has sold over 20 million copies of her books worldwide, and has been a HUGE inspiration to me over the years.

In this episode, we talk about how it all began for her, her illustration process, and how she juggles writing books and being a mother.

Tune in to hear her amazing Scottish accent and incredible insight into the book writing process and reaching millions and millions of people with your work!

Johanna's website: https://www.johannabasford.com/

Johanna's Instagram: https://www.instagram.com/johannabasford/

For show notes on this episode, visit https://jennarainey.com/johanna/

Are you ready to teach an in-person workshop?

Maybe you've been asked by a local shop to teach watercolor, or calligraphy, photography, you name it...but you just don't know if you're ready yet. Seven years ago when I taught my first ever calligraphy workshop, I was no expert, but I knew a few things about calligraphy. More than a beginner!

Over the years, I've made LOADS of mistakes, have my share of incredibly embarrassing workshop stories (I'll share some in later posts), and have learned a ton. Because there's a lot of you reading curious about teaching, I thought I'd give you a little insight on what it takes to teach your first workshop and start earning some extra $$!

In this episode I cover the 3 ingredients you need to find out if you're ready to teach your first workshop.

Grab my essential FREE checklist for starting and planning your in-person workshops: http://bit.ly/workshopcsheet

You can also steal my exact outline for prepping and teaching in-person and online creative workshops! http://bit.ly/workshopoutline

Full episode show notes: https://jennarainey.com/teachingworkshops

Today I have my licensing agent Julie Turkel on with me! Julie is not only the one who does the negotiating, the pitching and all of that behind-the-scenes work for my product and licensing jobs, but she is also my co-instructor for Brand Plus Brand (www.jennarainey.com/brand-plus-brand), our course on licensing and how it works!

We're bringing you all the insight on what licensing is, how Julie built her licensing agency, her time at Nickelodeon and branching off to work with more boutique designers like Nate Berkus and Jonathan Adler. So, if you're interested in learning more about licensing, this is the perfect episode to get your feet wet!

Tune in for some AMAZING insight on what an agent does, how the licensing industry all began and so much more!

Episode show notes: https://jennarainey.com/julieturkel

Brand Plus Brand course: www.jennarainey.com/brand-plus-brand

Julie's website: www.julieturkel.com

Julie's Instagram: www.instagram.com/julieturkel

Dabney Lee website: www.dabneylee.com

Not sure what to charge?

In this episode, I dive into the questions you should be asking a prospective client and the EXACT formula you should use to base your pricing! Every job and industry is different, so this method will help you determine the cost of design jobs, editorial, commissions and more!

Episode show notes: https://jennarainey.com/pricingwoes

Are you an artist trying to find your way? Or unsure of what your "style" is because there's so much noise on social media with talented creatives posting their work?

Finding your artistic style or your own voice is the gateway to attracting the RIGHT audience and potential customers. It helps you cut through the noise and show up confidently online when it comes time to share your work. But, what is it? How do you find it?

In this episode, I'll be giving you my tips on how YOU can find your artistic style and some of them MAY surprise you.

Tune in if you're feeling stuck!

Episode show notes: https://jennarainey.com/artisticstyle

I can't even tell you how many times I'd wake up in the middle of the night in the early days, in terror, just thinking I'd somehow be ousted by the lawmakers—whoever these people are—because I had NO IDEA if I was operating as a legitimate business. Trademarks and LLCs, sales tax...you know, the stuff that makes a creative person squirm!

In this episode, we're diving deep into the legal steps you should take when starting a business! So if you're thinking about starting a business, or maybe you've been in business for a few years now and want to know if you're operating as a LEGIT biz, I'm going to cover the biggest steps you need to take to make sure your business is set up properly.

Episode show notes: https://jennarainey.com/legalsteps/

If you're like so many of us out there feeling like a total fraud or like someone is lurking behind you, just waiting for you to mess up so that they can point out to the world that you're an imposter, you don't actually know what you're doing and you shouldn't be here, you don't belong. Well, join the club. I'm going to give you a few tips on how to overcome Imposter Syndrome and shift your mind to help you show up more confidently!

Today's show notes: https://jennarainey.com/overcomingimpostersyndrome/

Music licensed from Artlist.

My biggest mistakes? Yep! We're gettin' INTO IT with this one!

Every entrepreneur's journey is full of mistakes. From sending client jobs that were the wrong order to spending THOUSANDS of dollars on a co-working space that no one signed up for, my career is full of 'em!

Tune in to hear some shocking stories and failures that I've never shared anywhere else!

Episode show notes: https://jennarainey.com/mybiggestmistakes/

Music licensed from Artlist.

Wanna learn how I took my side hustle and grew it to six figures?

For the first 5 years of scaling my creative business, I was a wedding stationery designer. These 5 steps we cover in this episode go into detail on how I was able to go from making NO money, to generating a six-figure income in a year.

I've since sold my wedding stationery business, but if you're looking to learn the ins and outs of designing custom stationery and working with clients, check out my course Pen to Press (https://jennarainey.com/shop/pen-to-press/)! This includes steps on how to digitize your own artwork, how to create proofs and mock-ups, preparing files for print and MORE!

Episode show notes: https://jennarainey.com/stationerybiz/

Music licensed from Artlist.