The Jenna Rainey Show

Need an email marketing overview?

Are you scratching your head wondering if email marketing is worth the time and energy investment? Does an email list help you grow your business?

Short answer: YES.

Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers.

In this episode, I'm meeting you at the starting line and giving you the email marketing overview you need to get it started for your business.

Episode show notes: https://jennarainey.com/emailmarketingoverview/

Get my FREE training tutorial on how to start an email list here: https://bit.ly/emaillistcrashcourse

Do you have a clear vision of what you want your life and career to look like? Not just a general idea, but a really clear picture of your day-to-day life.

Especially in the early days of being a business owner (but it really applies at all stages), mindset work is huge and having a three-year plan can be a game-changer. That's why I'm super excited to introduce you to Kelsey Murphy.

Kelsey is a life and business coach who helps you redefine success and create a business and life that you love. She's worked with amazing businesses from Facebook and Twitter to industry thought leaders like Marie Forleo (my icon!) and nutritionist Kelly LeVeque. Her coaching work has been featured in Forbes, Business Insider, Huffington Post, LiveStrong, Living Healthy, LaurenConrad.com and more.

I had a bunch of ah-ha moments during this episode which is why I'm beyond excited to share it with you. And one of her top 2 tips (what she said was "the thing" that finally started moving the needle in her business) happens to be my word of the year. *goosebumps* Tune in and find out what it is!

Episode show notes: https://jennarainey.com/kelseymurphy/

Let's talk good website copywriting. Do you ever stare a blank cursor wondering what to write? Or maybe you have the general idea but it's just not coming out quite right?

Well, my friends, in this episode I'm giving you my 10 best copywriting tips. These 10 tips will instantly elevate your website, grab the attention of your ideal customer and convert them into leads, customers, clients, etc.

That's the goal, right? You want to inspire action—whether it be signing up for an email list, booking for your services, or purchasing a product.

But it also doesn't have to feel like one big disingenuous sales pitch. You can write authentic copy that serves and makes real connections with your audience. If you're ready to take your copy to the next level, this episode is for you.

Episode show notes: https://jennarainey.com/websitecopywritingtips/

Grab my FREE Pinterest Research Guide so help you come up with popular topics and use keywords that will make your content more discoverable: http://bit.ly/pinterestresearch

Headline Analyzer: https://coschedule.com/headline-analyzer Subject Line Analyzer: https://coschedule.com/email-subject-line-tester

Today I have the brilliantly talented artist Carly Kuhn, aka The Cartorialist, on the show. Her story is so inspiring and her work is incredible. Think monochromatic fashion illustration type vibe. Seriously beautiful.

Carly is a former producer for Chelsea Lately and left a career in television to pursue art full time.

Her Instagram fame soared when Sarah Jessica Parker reposted one of her drawings. This exposure paved the way for collaborations with Dior, Oscar De La Renta, Capitol Records, Prada, Glossier, and Elle. And today, you can find her work in a wide variety of places—on everything from textiles to jewelry and prints.

Carly's journey is not one without self-doubt and leaps of faith, which may resonate with some of you.

Whether you're an artist, designer, photographer, or other creative, knowing when (and how) to take that step from a secure day job to pursuing art full time can be unclear and even scary.

So if you find yourself at this point your career, listen to Carly's story for a healthy dose of inspiration.

Show notes: https://jennarainey.com/carlykuhn/

Carly's Instagram: https://instagram.com/thecartorialist

Today's topic is something that's very near and dear to my heart. It's about a super powerful two-letter word (N-O) that most of us struggle with saying.

Whether it's a flashy job, a client revision, or someone who steps on our boundaries, it can be difficult to say no to people without feeling guilty.

In my experience, it boils down to a problem with people-pleasing. Our desire to make others happy can blur boundaries in both our professional and personal lives.

If you struggle to say no, you're not alone. In this episode, I'm giving you my 4 steps to help you confidently make decisions and 3 ways to actually say it nicely. I want to help you to be better at how to say no to people, how to say no without guilt, how to get clear about your boundaries, and how to listen to your gut.

Show notes: https://jennarainey.com/sayingno/

Building good money habits? How do I even do that? I know this is something evvveryone, including myself has wondered.

I get it. It's so much more exciting to be creating beautiful things than to manage your books. But developing and building good money habits is key to both the short-term and long-term sustainability and financial success of your business. Which, in current times with what's going on in our world, is so important!

Justine Lackey from Good Cents Bookkeeping runs a 100% virtual bookkeeping company based in the NYC area. With 20+ years of experience, Justine's been featured on forbes.com, entrepreneur.com, and in Women's Day magazine.

Listen to this episode and I bet you'll walk away with greater confidence and actionable ideas for improving your money habits.

Show notes: https://jennarainey.com/goodmoneyhabits

Good Cents Bookkeeping: https://goodcentsbookkeeping.com/

International book tour?! That sounds flashy, amiright?!

When my book Everyday Watercolor came out in October 2017, I decided to lean into the title of author because well, writing a book is a TON of work and I was really proud of it! So I traveled the world teaching workshops and hosting book signings.

It was an incredible experience and I'm so grateful to have had the opportunity to do it but I actually didn't realize how frickin' difficult it would be. I'm giving you a REAL look at the logistics of teaching on the road: supplies behind held up at customs, factors to consider when scouting venues, who finances it all, etc.

Are you an artist, designer, photographer, or some type of creative? Do you teach in-person classes or want to? Then this episode will give you insightful food for thought for planning your workshops or events on the road.

Episode show notes: https://jennarainey.com/internationalbooktour/

Don't leave without grabbing my free Creative Course Outline download. It's the perfect first step when entering the world of workshops: https://jennarainey.lpages.co/creative-workshop-outline-template/

My books, Everyday Watercolor and Everyday Watercolor Flowers: https://jennarainey.com/books

Dabney Lee is an inspiring, down-to-earth, amazingly talented designer (and mother of triplets!). Her pattern designs can be found in Barnes and Noble, Target, TJ Maxx, Staples, Home Goods, and more. They've also been featured in Matchbook, Design Milk, Oprah, The EveryGirl, and Hamptons Magazine. She is killing it in the licensing world!

In the episode Dabney, Julie (our licensing agent), and I discuss:

- How she went from wholesale stationery to a 7-figure licensing program with Target

- Why a Dropbox library is one of her biggest assets for working with clients

- A behind-the-scenes look at a licensing brand

...and at one point we may or may not have had a spontaneous intervention related to social media.

Surface pattern design is one of the fastest growing areas in licensing and this episode gives you a peek into the world of licensing.

Episode show notes: https://jennarainey.com/dabneylee

Dabney's website: https://dabneylee.com

Instagram: @dabneylee

And If you want some guidance on jump starting your OWN licensing career, check out the course that Julie and I co-teach called Brand Plus Brand: https://jennarainey.com/brandplusbrand!

Is your biz ready to expand? Or maybe you think you can do it all and you've found yourself strapped to your desk 24/7…

...Whether you're ready to hire or not, this episode will give you some of the best tips for hiring the RIGHT team member for your brand before you get there. There is a right time to grow and if you take the plunge in hiring too soon, it can cost you. Trust me. I did this!

If you're wondering when to hire, how to hire, and WHO to hire, this episode is for you!

Episode show note: https://jennarainey.com/hiring

Looking to get your team on the same page with promo dates, launches, etc.? This Master Marketing Calendar is the BEST for planning all your launches, deadlines and MORE: http://bit.ly/mmarketingcal

Traction by Gino Wickman: https://amzn.to/2PQRuUL Rocket Fuel by Gino Wickman and Mark Winters: https://amzn.to/3cyG0ir

My licensing agent, Julie Turkel, is back for another riveting conversation. In today's episode, we're talking about how an agent/designer partnership works:

- Where can you find a licensing agent? - Who's responsible for what? - What are standard commission and fee structures? - What are the phases of a licensing job?

If you're a creative and want to get more passive income streams, I strongly encourage you to consider licensing. And if you want to get serious about jump starting your licensing career, check out the course that Julie and I co-teach called Brand Plus Brand: https://jennarainey.com/brandplusbrand

Episode show notes: https://jennarainey.com/agentrelationship/

If you didn't catch our first episode, check out episode 13 and find out how Julie got her start in the world of licensing (it's such a fascinating story!)