The Jim Galiano Show: Help for Freelancers & Solopreneurs

Marketing and sales are two very challenging topics for most online business owners to grasp. The love of money is the root of all evil. It’s a familiar saying that’s often misquoted as, “Money is the root of all evil.” When it comes to sales and marketing, the word “root” is the key here.

When it comes to marketing and sales, our root intention colors everything that follows. You can share real solutions to real problems. That’s marketing. You can also play to people’s greed and desire to make fast money with little effort. That’s also marketing.

One approach puts people first. The money follows. The other puts money first.

If you want to be a white hat marketer, you’ll enjoy today’s podcast.

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It was meaning and purpose that ignited and fueled my entrepreneurial journey… and I’m guessing that it was the meaning and purpose that in some proportion fueled yours.

Over time things changed. The desire to change some lives and improve the world around me was overshadowed by the need to sell stuff and market different services. After that, the focus moved to changing technologies.

Work without meaning and purpose actively present, however, is just that. It’s work. When you get to that place, it doesn’t matter so much that you’re the boss anymore. You find yourself going through the motions.

If that’s you… dig and receive a boost in today’s podcast.

Social Media has changed noticeably over the past few years. Never, however, has it been under the negative scrutiny of the public and media as it has today. Its affect on society is being seriously questioned. And more people are spending less time interacting while others have completely disconnected.

Where does this go from here? However it plays out, this is a great time to focus on building your primary web presence on your own platform.

Is it really possible to make more doing less? Let’s forget about that question for a minute. Instead, how about this – “Can you simplify your own business?”

That means, can you stop doing all the things and all the activities that barely move the needle? If so, can you apply that same tactic to everything else. Simplify your sales process. Simplify your marketing process. Simplify your technical setup.

Eliminate all the extras that dilute your focus.

What would you be left with? What would that look like?

Now, let’s take another look at the question, “Is it really possible to make more doing less?”

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Do you find yourself confused by today’s popular “sales funnel” approach to higher profits with your online business?

We hear a lot of talk about sales funnels… how to set them up, how to build them, how to double your money with them, etc. Are sales funnels a good fit for your business? If so, what kind should you use?

Sales is the lifeblood of any type of business. Nothing happens until someone sells and someone else buys. In this podcast, I want to talk about the “low-tech” approach to using a high ticket (or at least – higher than you have right now) sales and profits.

If I had to label it, I’d call it the “verbal funnel.” That and more in this episode.

In today’s podcast, I want to talk about a few tools that make life easier in my day-to-day business.

It’s tempting to investigate every new product that comes on the market. I went down this path myself when it came to things like accounting software, sending invoices, taking payments online, investigating CRM (customer relationship management) software, email marketing software, etc.

To say it was time consuming, costly undertaking would be the understatement of the year for me. Sooner or later, you have to make some choices and put the endless searching behind you. That and more in today’s podcast!

I guess time will tell, but it almost seems as if we’re in the middle of some kind of awakening as we make our way through 2018. As more people begin to rethink the popular business models and practices of the day, the more certain problems become painfully obvious.

Business owners are burning out in larger numbers than they have in the past. Instead of letting things go, the to-do lists are growing exponentially. There is a better way? I believe so. And I believe it has everything to do with following your unique path and following your intuition. If that sounds like something you’d like to hear more about, you'll enjoy today’s podcast!

Starting an online business is easy. Building a profitable one is the challenge. Should you focus on one thing or diversify? That and more in today’s podcast.

For more information, visit https://www.jimgaliano.com. Click on the “Get Help” button to subscribe.

It seems like it was just yesterday. There I was… the average online freelancer trying to make a living and get new clients. The year was 1999. I was already a student of direct marketing for four or five years by that time and I was excited about the possibilities

So, I began sharing what I was learning with my web development clients – freely. Then it happened! Someone approached me and asked, “Can I pay you for an hour of your time to consult with me?”

By sharing the knowledge I had, I became something beyond just another “sub-contractor.” I gradually transformed into a trusted adviser. You can do the same by combining your “other knowledge” with your existing skillset.

There are many talented, skilled people struggling to build a business online. It’s easy to dismiss failure as a results of sub-par marketing, copywriting, design, etc. What if, however, it really comes down to good, old-fashioned opportunity? Opportunity is defined as - a set of circumstances that makes it possible to do something.

In sports, we can call this an opening. A team or an athlete spots an opponent of some kind and exploits it to score or even win the game.

In the real world, timing and opportunity are practically synonymous. That are more in this podcast episode. https://www.jimgaliano.com/subscribe