In this episode of the Cold Calling Podcast, Amy Hrehovcik joins the show to coach on "the jobs to be done." This strategy figures out how the prospect is doing the job today and sees if they're open to a possible better way of doing things. She also commends Collin on reminding the prospect of the value he's getting and letting him know that he will do his due diligence before the meeting. This helps increase the show rate and lets the prospect know that Collin had not done a thorough check yet BUT he will so as to come prepared for their call.

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