The Joseph Graham Show

Guest: Assaf RazLength: 54:41

Episode Summary: In this soul-stirring conversation, Joseph sits down with Assaf Raz—a real estate entrepreneur turned novelist whose life reads like an epic. Born in Israel and drawn to the mythos of America, Assaf immigrated to Venice Beach in his early twenties, chasing a dream he’d long revered from afar. For over two decades, he built a life through grit, vision, and entrepreneurial fire.

But it was a spiritual awakening in his thirties that changed everything.

Assaf opens up about the moment that cracked his world open, leading him to love, fatherhood, and the written word. He shares the origin story of Rite of Passage, his memoir chronicling that transformation, and how a passion for Roman history nearly birthed a novel—until 2020 changed his course. As the streets around him erupted in unrest, Assaf felt called to write Old Glory, a speculative fiction series born from deep concern for the American experiment.

Now living nomadically with his family since 2022, Assaf reflects on what it means to belong, to question, and to create in uncertain times. This episode is a meditation on identity, legacy, and the stories that shape nations—and ourselves.

Themes We Explore:

• The immigrant’s mythic journey to America

• Spiritual awakening and the courage to reinvent

• Writing as a tool for healing and cultural critique

• The power of speculative fiction in turbulent times

• Family, freedom, and the road as a way of life

Mentioned in This Episode:

• Rite of Passage by Assaf Raz

• The Old Glory series

• Roman history and the allure of alternative timelines

Connect with Assaf Raz: [Insert Website or Socials]

In this episode, Joseph sits down with Donovan Rittenbach — a serial entrepreneur, copywriting virtuoso, and AI marketing specialist — to explore the intersection of storytelling, technology, and transformation. As the founder of My AI Web Guy, Donovan has helped countless small businesses scale through his proprietary copywriting frameworks fused with cutting-edge AI strategies. He’s also the author of Prompt Virtuoso, a new book that redefines how creators and marketers harness the power of prompts to shape digital narratives.

Together, Joseph and Donovan dive into:

• 🧠 The mythic power of language in the age of AI

• 🛠️ How Donovan’s frameworks help small businesses punch above their weight

• 📘 The creative journey behind Prompt Virtuoso

• 🔮 What legacy looks like when tech meets soul

Why It Matters: This episode is a masterclass in conscious marketing and creative leadership. Donovan doesn’t just teach copywriting — he teaches how to craft messages that move people, build trust, and leave a lasting imprint.

Quote to Remember: “Prompts aren’t just tools — they’re invitations to clarity, connection, and transformation.”

https://www.myaiwebguy.com https://www.donovanrittenbach.comwww.myaiwebguy.com

In this transformative episode, Joseph Graham sits down with Lorna Scott—known widely as the “Creative Solution Finder”

Lorna Scott helps women entrepreneurs over 50 reclaim clarity, purpose, and control in their businesses so they can stop feeling overwhelmed and start running their businesses with confidence, ease, and alignment. But her journey to becoming a sought-after “Creative Solution Finder” wasn’t a straight path.

Like many of the entrepreneurs she works with, Lorna knows what it’s like to feel stuck in the endless cycle of doing more, yet never feeling like it’s enough. She’s faced the pull of competing priorities, the weight of uncertainty, and the struggle to stay connected to the passion that once fueled her. It wasn’t more effort that changed everything. It was clarity.

Her transformation began with deep personal development work, extensive training in coaching and marketing, and a hard-earned understanding and experience that success isn’t about doing more. It’s about doing what matters. Through years of experience she developed a process to help others break free from overwhelm, align their business with their core values and finally build something that works for them.

Lorna’s work is shaped by her time learning from Jack Canfield, co-author of The Success Principles. As a graduate of Jack’s Train the Trainer program and a member of his assisting teams for over six years, she gained firsthand experience in guiding individuals to achieve life-changing results. As a Certified Passion Test Facilitator, she also helps clients uncover what truly drives them so their business supports their life, not the other way around.

Beyond her work, Lorna is happiest surrounded by her family, including her six grandsons who keep her on her toes. You might also find her playing the flute with the Medicine Hat Community Concert Band, a passion that reminds her of the importance of harmony - in both music and in life.

Lorna believes anything is possible when you strip away the distractions, focus on what truly matters, and have the courage to create a business that aligns with your purpose. Her mission is to help women entrepreneurs stop going through the motions and start leading so they build a business that works for them. Without sacrificing what matters most to them.

Whether you're navigating loss, reimagining your brand, or seeking clarity in your next launch, this episode offers a roadmap to rise, rebuild, and lead with purpose.

• ​How to turn emotional upheaval into entrepreneurial fuel
• ​The hidden link between lead generation and low course sales
• ​Why most marketing courses miss the mark—and what to do instead
• ​Building rock-solid relationships with your dream clients
• ​The mindset shift that unlocks bold breakthroughs
• ​Lorna’s journey from grief to growth—and how it shaped her mission
• ​Insights from top marketing mentors and how she applies them
• ​The power of flute-playing, family, and finding joy in the everyday
• ​Certified Trainer in the Canfield Methodology
• ​Certified Passion Test Facilitator
• ​Executive Coach with Opposite Strengths
• ​Launch strategist and Facebook ad campaign expert
• ​Community musician and proud grandmother from Medicine Hat, Alberta

“With the right information, attitude, focus, and belief in yourself, you can achieve your highest goals—no matter what phase of life you’re in.”

🔑 Topics Covered:🛠️ Guest Credentials:💬 Memorable Quote:

social media links

https://www.facebook.com/lorna.m.scott/

https://www.facebook.com/transformationalbusinesscoach/

https://www.instagram.com/lorna.m.scott/

https://www.linkedin.com/in/lornamscott/

In this electrifying episode, Joseph sits down with Austin Armstrong — a digital juggernaut whose journey from relentless content creator to AI visionary has reshaped the marketing landscape. With over 6,000 videos and billions of views under his belt, Austin shares the mindset, strategy, and soul behind his meteoric rise.

From founding Syllaby, the AI platform revolutionizing video creation, to co-launching AI Marketing World, Austin is not just riding the wave of innovation — he’s building it. Tune in as we explore how creators can harness AI to scale their voice, deepen their impact, and build legacy in the age of algorithms.

• How Austin built a multi-platform empire with billions of views

• The secret to consistent, high-impact content creation

• Why AI is the future of storytelling — and how to use it now

• The origin story of Syllaby and its mission to empower creators

• Behind the scenes of AI Marketing World and what’s next for the industry

Austin Armstrong is a lifelong digital marketer, keynote speaker, 2X 7-figure entrepreneur, and host of the BusinessTok podcast. As CEO of Syllaby and co-founder of AI Marketing World, Austin is leading the charge in AI-powered content creation. His work has earned him millions of followers and billions of views across every major social platform. He’s passionate about sharing what works — and helping creators turn strategy into scale.

• Website: syllaby.io

• Podcast: BusinessTok

• Social: @AustinArmstrong on all platforms

💡 What You’ll Learn🧠 Guest Bio: Austin Armstrong🔗 Connect with Austin

In this episode of The Joseph Graham Show, we sit down with Logan Mulligan — a passionate creative, marketing strategist, and co-founder of Digital Sonder. Logan and his wife have built a storytelling studio that helps brands do more than just sell — they help them connect, resonate, and leave a lasting impression.

We explore Logan’s journey from marketing roots to creative entrepreneurship, the power of visual storytelling, and how Digital Sonder crafts moments that move people. Whether you're building a brand, launching a business, or simply seeking to tell your story with more heart, Logan’s insights will inspire you to think mythically and act intentionally.

🌀 Topics Covered:

• The origin story of Digital Sonder and its mission to elevate brand narratives

• Logan’s creative philosophy: capturing emotion, crafting clarity, and amplifying presence

• How Logan balances business strategy with artistic intuition

• The role of partnership — building a business with his wife and co-visionary

• Tips for entrepreneurs looking to stand out in a crowded digital space

🔗 Connect with Logan:

• Instagram – Logan Mulligan

• Instagram – Digital Sonder

• Website – Digital Sonder

• LinkedIn – Logan Mulligan

✨ Tune in for a conversation that blends creativity, legacy, and the art of showing up fully.

In this electrifying episode, Joseph sits down with Dr. Ruby Patterson to explore what it truly means to dream big—and then go bigger. From her early fascination with the stars to her groundbreaking work in aerospace education, Dr. Patterson shares how she turned adversity into altitude and built a life that defies gravity.

Together, they unpack:

• 🚀 The mindset shifts required to pursue moonshot goals

• 🌌 How curiosity and courage fuel innovation

• 🧭 Navigating setbacks while staying aligned with purpose

• 🛠️ Building bridges between science, education, and personal transformation

• 💫 Why dreaming beyond limits is a radical act of leadership

This episode is a masterclass in resilience, vision, and the power of saying “yes” to the impossible.

Quotable Moment: "Dreams aren’t just destinations—they’re launchpads. And every setback is just a countdown." — Dr. Ruby Patterson

Connect with Dr. Ruby Patterson:

 Crisium Group

 Hotter Weirder Smarter

LinkedIn profile
Connect with Joseph Graham

@joegrahamreal on instagram

In this episode of The Joseph Graham Show, I sit down with my friend Jeff Ross—a digital evangelist, AI strategist, and the caffeinated force behind The Laptop Lifestyle Dad Show. Jeff’s story is one of radical reinvention: from surviving a near-fatal horse accident to building a seven-figure brand around baby products, his journey is a testament to resilience, faith, and the power of purpose.

We first met a few years ago at a virtual event hosted by our mutual friend Phillip Sessions, and since then, Jeff and I have shared virtual stages, deep conversations, and a growing friendship rooted in storytelling and service. I’ve watched him help thousands of network marketers and affiliate coaches harness AI tools like ChatGPT to build mission-driven businesses—while staying grounded in his role as an online pastor and leader of Today’s Discipleship Community.

Jeff’s message is clear: your past doesn’t define you—your purpose does. As an ambassador for the Los Angeles Tribune, he’s shaping conversations around digital transformation, legacy-building, and conscious leadership.

Whether you’re building a brand, navigating a pivot, or just craving a dose of caffeinated clarity, this episode will light a fire under your vision and remind you that transformation isn’t just possible—it’s portable.

Its rare that I find a salesperson that is on the same level as me and how I do sales. Katie Nelson follow up game is epic. I had to reschedule three times and she did not give up. First rule of sales doesn't accept the first no. Second her way of explaining sales and helping business leaders is crazy cool. If you want to level up on sales and leadership don't skip this show.

Katie Nelson, Founder and CEO of Sales UpRising, is a three-time business owner who is committed to bringing the fun back into sales. She is on a mission to change the current statistic that 90% of businesses do not reach their sales goals. Katie is a speaker, consultant, and business coach with 30 years of sales experience and over $150 million sold in products and services.

Simply put, she knows how to bring her clients into the Big Leagues! Katie has worked with hundreds of entrepreneurs to transform their companies from ideas into thriving, profit-making businesses. She has created workshops, Mastermind courses, one-on-one training days, and business retreats to empower business owners with her strategies that helped her develop multi-million-dollar firms. Katie believes every business action is a sales conversation, and she asserts sales are the spark to feed the fire of business growth.

This week has been rough with the taking out of Charlie Kirk and the Ukrainie girl on the train. As a father I am deeply hurt to see these actions. On this episode of the Joseph Graham Show I dive into what I believe as a person. My thoughts on the actions of the week and much more. Let me know your thoughts as well.

In this electrifying episode, Joseph sits down with Kristin Carey, a powerhouse entrepreneur whose journey spans brick-and-mortar empires, online ventures, and deep healing work. From launching her first business in college to selling millions in products and services, Kristin has lived the full arc of entrepreneurial triumph—and burnout.

But her story doesn’t stop at spreadsheets and sales funnels. After facing two autoimmune conditions that forced her to confront the cost of misaligned ambition, Kristin became a certified holistic practitioner in neuroresilience, nutrition, and emotional wellness. Her message is clear: success without authenticity is a recipe for collapse.

Together, Joseph and Kristin explore:

• 💡 The hidden psychology behind sustainable success

• 🧠 Why neuroresilience is the secret weapon for entrepreneurs

• 🔥 How to sell with ease, not exhaustion

• 🛑 What to do when your body says “no” to the grind

• 🧭 The difference between a soul-aligned business and a life-sucking hustle

Whether you’re scaling a startup or searching for a more authentic path, this episode is a masterclass in building a business that doesn’t burn you out—but builds you up.

Quotable Moment:

“You can’t build a successful business without being effective at selling. Period. But selling should feel fluid, simple, and easy. If it doesn’t, you need a better way.” — Kristin Carey

Connect with Kristin: [Insert website or social links here]

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