Simply Good Foods Company, which owns "health and fitness snacking" brands Quest Nutrition, Atkins Nutritionals, and Simply Protein recently reported its earnings on 4/6/2020. If you are interested in the financial performance breakdown, check out the linked YouTube channel that includes presentation slides. Alternatively, this podcast episode will focus on how Quest Nutrition and Atkins Nutritionals are positioned in the COVID-19 retailing environment. 

Link to Full YouTube Video - https://youtu.be/vHf5pLk5mP8

On this "COVID-19 Effect" special Pivotal interview, we have a candid discussion with my longtime friend and personal high performance coach Colby Knepp.   

In this episode we talk about: 

If you want to connect with Colby, click here - https://bit.ly/34sHk2I

The struggling supplement retailer GNC recently released its delayed 2019Q4 earnings report. In this podcast, I breakdown the top-level financial data, but more importantly I cover an additional COVID-19 business update press release that GNC submitted on 4/6/2020. I will add commentary to what is happening in the COVID-19 retailing environment and around differing interpretations of the definition of essential or non-essential retail operations. Finally, I share my opinions on several POVs, including vendors (consignment and wholesale), supplement industry, and GNC.

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! This episode, we have a candid talk with Rich White, Founder and CEO of Sportika Export, the leading sports nutrition exporter in the U.S. On this special "COVID-19 Effect" episode, Rich shares about...

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! This episode, we have a candid talk with Aaron Hinde, President & Co-Founder of LifeAid Beverage Co., about how the uncertainty surrounding the coronavirus pandemic has affected his multiple INC. 5000 List member beverage company. LifeAID products represent a far superior alternative to sodas, energy drinks, sports drinks, and even traditional health drinks. Each beverage boasts 2-3 grams of targeted supplements with under 50 calories per can. In addition, they contain no artificial colors, flavors, or sweeteners. LifeAID products are sold nationwide in over 30,000 retail locations. 

In this episode we talk about:

Is COVID-19 affecting a high-growth e-commerce business that serves the college student community? I set out to answer that question.

I had a candid conversation with Russell Saks, CEO & Co-Founder of Campus Protein, about how the uncertainty surrounding the coronavirus pandemic has affected his business, which is located in New York City. We also discuss how the "extended college summer break" constraint has given the Campus Protein team an opportunity to realign and strengthen their business. Finally, we share about a new project that launched called BEAM and the founding story behind that supplement brand.

On 3/28/2020, I interviewed Aaron Singerman (CEO of Redcon1) about how his sports nutrition company had partnered with on-demand delivery apps, such as Grubhub, Postmates, and Uber Eats to provide another fulfillment option for customers. While their HQ and Redcon1 gym are "pick-up points" as well., the strategy really has legs when you consider that 1000s of Redcon1 retailers can add themselves as additional locations. While this is creative in the face of COVID-19, it's also long-term on-trend with the evolution of expected shopping experience. 

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! This episode, we talk to Michael Noe, the owner of 406 Nutrition and Invictus Marketing, about what he is doing to help give value to brick and mortar supplement stores during this time of uncertainty with the coronavirus pandemic. 

If you are interested in checking out his content on COVID-19, check out his...

Is COVID-19 affecting even the fastest growing businesses in the world? I set out to answer that question. 

I had a candid conversation with Aaron Singerman, CEO of Redcon1, about how his company was performing against the challenging business environment of COVID-19. Being that Redcon1 will likely be at the top 1% of INC Magazine's fastest growing private company list for 2020, I thought Aaron would have a great perspective to share with my community. Aaron and I talked about... 

Formula For, is a podcast that unpacks the early stories of CPG entrepreneurs, to reveal the list of ingredients that ultimately led them to the revered products they built. On this never before launched episode that was taped on 7/18/2018, we talk to Brendan Ahern, which is currently CEO and Co-Founder of Ronnie Coleman Signature Series (RCSS). RCSS is a privately held, born global, premium sports nutrition company. The company was founded in 2011 and initial capital was generated through prepaid international sales orders. Their first three years of business generated over 2000% growth and they were named #208 on INC. Magazine’s 500 Fastest Growing Companies List. RCSS products are available in over 120 countries. 

Prior to co-founding RCSS with Ronnie Coleman, he played a major role in brand development of Bio-Engineered Supplements & Nutrition (BSN), which was acquired by Glanbia in 2011 for $155MM.

Ronnie Coleman: The King Documentary - https://www.netflix.com/title/81018183