What could the GNC shopping experience of the future look like? Turn your TV dials to ABC because The Jetsons is about to start. On this episode, George Jetson heads to his local GNC. In October 2020, GNC had an open CEO position. I shared what I would do as the next CEO of the specialty retailer and some of that information covered would obviously be ingrained into the future of GNC. While I’ll certainly touch on the original proposed CEO strategic initiatives like; Defining Exactly Who GNC Is, Redefining the Role GNC Has in Customer Journey, Reimagining the Frictionless Retailing Experience, Putting Yourself Out of Business, I will be focusing on a longer-term vision of this subject matter. Think late-2020s and early-2030s GNC. This predictive futuristic content will revolve around my vision for my ideology around the role stores will play in the future of commerce. In my opinion, the store of the future must become a physical portal into brand and product experiences that are relevant to the target audience. That means it becomes a place where consumers can be inspired, learn, socialize, and experiment with new products. It should be a place that prioritizes service, while also using digital touchpoints that drive in-store traffic and enable physical stores to operate as part of a broader, interconnected ecosystem. This will mean that the store network will become an increasingly vital part of last-mile fulfilment. Taking that into consideration, I will explore those ideas within the GNC Store of the Future perspective. 

GNC CEO Application = https://youtu.be/7pyCfzOuSk8