NutraIngredients-USA Podcast

With more than 160 years in business, Bayer explains how it keeps up with the modern day consumer and shares updates from its Health Division.

Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this biohacking movement is biotech company FitBiomics.

The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.

It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.

The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to cater to the health-conscious consumer.

Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?

Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic.

The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.

China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that come from it.

New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.