Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial pressure.

Key topics & takeaways

• Boots' No7 Beauty Company model: building retailer-created brands as standalone, premium brands
• What British Airways, spirits and Unilever taught him about data, performance and global brand building
• Why marketing's core job is to drive growth by being the "voice of the customer" in the boardroom
• How to make DTC and e-commerce viable in FMCG by treating them like real, lean businesses
• Using social and influencers to stay close to culture and younger generations in beauty
• Leadership lessons: psychological safety, clarity, curiosity – and the power of a strong personal network

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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

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Loyalty is harder to earn. Consumer trust is harder to keep. Signs are we're entering a Loyalty Recession. So how can FMCG brands stay ahead and stay relevant in 2025? Sarah Richter, the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index (find it HERE) and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections to stay competitive.

• Why "loyalty isn't what it used to be"
• The six loyalty types and the rise of trend loyalty
• Fresh data points shaping consumer behaviour
• Personalization, AI and omni-channel engagement
• How B2B buyers increasingly behave like consumers
• What FMCG brands must do to build and sustain loyalty

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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.

Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike:

PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category?

2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance?

3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda?

4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice?

5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty?

6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define "clean label" innovation?

7. How is PepsiCo using *pepviz®* (data and insights) to connect innovation with retailer success and shopper behavior?

8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating "where" products show up, not just *what* they are?

9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas?

10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?

Watch on YouTube: https://youtu.be/j7L91zT_YzE

Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability.

Tune in to hear about:

• What "Breakthrough Innovation" means at Diageo and how Benni's team operates beyond the bottle.
• Benni's unconventional background and how his startup and consulting experience shaped his role today.
• How consumer behaviour and the traditional marketing funnel have evolved in recent years.
• Leveraging technology — martech, AI, data and personalization — to enhance the end-to-end consumer journey.
• How Diageo prioritizes innovation, balances build vs partner models, and stays ahead of emerging trends.

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/ATxKgfca_5w

The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media.

Lisa breaks down the structure of Singapore's retail landscape, and why the country's "boring but safe" reputation is actually a commercial advantage. Through games like This or That and True or False, she shares sharp takes on talent gaps, how retailers behave at the media table , the fragmented state of APAC retail media, and why many networks are still e-commerce operators trying to act like media companies.

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who's seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he's keeping Reckitt up to date by betting on the right tech innovations.

Tune in to hear about:

• The uniqueness of being an FMCG Executive with a background in Sporting Goods
• How he links digitalisation with business objectives
• Work around AI
• Building a tech stack that favours sustainability obectives
• People management and how culture influences innovation
• How he decides what Tech investments are worth it

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/LY2w1o-wpmQ

Aaron Gallagher is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines, the carrier's very own Media Network. He joins Daniel live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition.

Tune in to hear about:

• The uniqueness of an airline media network and all the different touchpoints with passengers
• Consumers' unique behavioral pattern when traveling
• How they can cater a unique value premium proposition to Polaris (business) flyers
• Opportunities for FMCG brands
• And, of course, some good old aviation geeking!

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what's happening in culture, she speaks about how she's been able to create "viral bets" that resonate with the zeitgeist and the contemporary consumer.

Tune into this conversation to hear about:

• Tara's role leading Galderma's global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin
• Galderma's dermatology-first footprint, scientific heritage and what differentiates its brands
• How she brings cultural relevance to Galderma, including Cetaphil's viral Super Bowl moment
• The career experiences that shaped her leadership approach at Galderma
• Her views on brand building vs. performance — and the one question she always asks when hiring

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/gztCQqP5KZY

Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street.

Tune in to hear about:

• Lucia's career at the likes of eBay, Google and WPP
• Her take on Retail Media and how unifying different platforms could really make it flourish
• The convergence of Brand Building and commerce and what that means for brand CMOs
• Why modern marketers need to embrace tech and data

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Hanneke Faber is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she's approaching the future at the US and Swiss-based company. Tune in to hear about:

• How being a youth champion diver brought Hanneke to do her bachelors in the USA
• Her 20-year stint at P&G, experience in Retail at Ahold, Unilever and why she decided to take the moves
• Logitech's balance: offense, innovation and financial and operational rigour
• Hanneke's leadership philosophy: doing good by doing well
• The company's growth areas in China, innovation, AI, gaming and more!

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.