This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg== We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer. Tune in to hear about:

• John Lewis' heritage and their vision to have the store as a destination
• Barrows Connected Store's bet on digital touchpoints
• The story behind their partnership and hurdles they had to face
• How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media
• The future of digital touchpoints and potential forays in FMCG

Watch on YouTube: https://youtu.be/V43RZy5M1Bw

Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more. Tune in to hear about:

• How her unorthodox background (within Consumer Goods) has shaped her "change agent" role
• Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC)
• How she took the bold approach of in-housing Media
• Her point of view on eRetail Media and Digital Shelf

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/NZl3R8U19yM

Charles Waters the President of International at Beauty Icon Revlon. With an interesting personal story, having grown up in Barcelona with an English background (as the name indicates), we sit with him at their Barcelona office to speak about how he's built his career, stayed loyal and now is aiming for a big comeback after some troubled years that included filing Chapter 11.

Tune in to hear about:

• How he started his career being an entrepreneur and then going corporate
• Growing through the ranks up to the C-Level through changing geographies and functions
• Revlon's revival and growth plans after going through Chapter 11
• The beauty category and what makes Revlon special, namely its heritage and pioneering spirit
• Positioning their key brands into cultural relevance
• Talent acquisition with a Headquarter in Barcelona

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more.

Tune in to hear about: - Lavinia's Marketing Career - Curiosities about the Toy category - COVID's impact on toys and play in general - How to cater to different audiences - How marketing has changed and balancing performance and brand building

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher. He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on the category and how it is to lead a business as a (relatively) young leader. Tune in to hear about:

• Rutger's career path from Consulting to Unilever and now leading a business
• The status of the plant-based category after years of ups and downs
• How Grocery Retailers perceive the plant-based category
• Why everyone will win if plant-based wins
• What he's doing as a CEO to influence the category growth and legal acceptance
• Leadership style and lessons

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry.

Tune in to hear about:

• Her career: FMCG, going into self-employed Consulting and leading eCommerce
• Developing a premium eB2B DTC proposition for French "Cavists"
• How Digital can be a change agent for other functions in a company
• Who should own Retail Media
• Learning & Development: why is not being prioritised
• The organisation of the future and the impact of AI in the workplace

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she's leading today.

Tune in to hear about:

• Her career in FMCG working in Germany, Spain, Mexico and the US
• Cultural nuances when leading in other markets
• Key criteria when taking new roles
• Learning and perfecting the art of leadership
• How a bad management fit made her leave Henkel after 20 years
• Merz: the OTC category, her mandate and the mega-acquisition of WindStar Medical

More

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more. We wish you all a fantastic festive season and start to 2026!

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future.

Tune in to learn about:

• Kristof's Career Path prior to joining Avon
• Transforming a company's cutlure
• Avon's B2B2C business model in the 21st century
• How Avon is getting ready to be succesful in the future

Book Recommendation: Jim Collins - From Good to Great

Watch on YouTube: https://youtu.be/tfqor_l64-M

Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential.

Tune in to hear about:

• In-Store Retail Media
• Differences between the US and Europe
• Measurement, transparency and standardisation
• What FMCGs are (and are not) doing

Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman

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Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.