The FMCG Guys

Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General.

• Watch on YouTube: https://youtu.be/R_xGVhj6f-8 
• Last year's episode: https://www.fmcgguys.com/dean-harris-coop/ 

Tune in to hear about:

• Positioning and proposition of Co-op's Convenience Media Network
• How off-site is becoming a big aspect for Supermarkets with big loyalty bases
• Their unique, convenience focused, simplified approach to offsite media
• Measuring performance further than the basket: the Halo Effect of convenience
• Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn

More:

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In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360,  the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak about:

• How Sainsbury’s has developed relationships with suppliers escaping a purely transactional approach
• Nectar360’s structure to provide best-in-class services while working closely with Sainsbury’s
• How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns
• Great omnichannel campaigns they’ve both championed
• Digitalising in-store
• A look into the future of retail media

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Find out more about the Women in Retail Media Collective:

• Website: https://wrmcollective.com/
• LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/

The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following:

The IAB’s role as an industry association that brings Brands, Retailers and Agencies together

• How Marketing has changed in the last 10 years becoming more accountable
• Defining Retail Media and creating a Glossary for it
• Bringing people together to create some standard industry metrics
• Key growth stats
• Different development speeds in Europe

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The Very Group is the UK’s Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they’ve recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.

 Watch on YouTube: https://youtu.be/0_kphm0x-XA 

 Topics Covered:

• Tom’s career in Retail
• The Very Group’s unique value proposition as a pure-play Department Store
• How different is a Retail Media Network in their categories versus Grocery
• Data Science and Analytics: how they are embedding them into a digital first company

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand.

Topics covered:

• Suzy's unusual career from movie production to Grocery
• Deliveroo's role in the grocery and FMCG landcscape
• Opportunities for Consumer Goods companies in this channel
• The overall strategy of Deliveroo in high street
• Loyalty: how they are engaging consumers

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there’s plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media.

• Find Aseem’s book here: https://aseempuri.com/product/demo-book/

 Topics Covered:

• Aseem’s career highlights
• Finding growth in FMCG
• Succeeding in a big corporation while staying true to his own personality
• How he’s evolved his leadership style during his career
• About 10X Productive and some key advice

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy.

Tune into this episode to hear about:

• Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses
• Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data
• Schleich’s mission around Crafting Compassion and its impact on early age development
• Kristina’s own experience being a working mother of 3

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers. 

• Watch on YouTube: https://youtu.be/xJOotPI7Jkc
• TCC Website
• TCC LinkedIn

Topics Covered:

• Rick’s career in Retail prior to TCC
• TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online
• The big topics in Consumer & Retail and what can Retailers do about them
• How to create Value independent from price
• Creating Omnichannel campaigns
• Learnings from Groceryshop and comparing US and European Retail

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.

Tune in to learn about:

• Isabel’s multi-functional career and international moves both in Europe and LATAM.
• The purpose of the main brands in Wolverine Worldwide’s portfolio
• Approaching the Footwear Marketplace across sales channels
• Managing organizations and change management in a volatile world with a clear vision and communication
• Creating an organization with the consumer in mind

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.

Topics covered:

• BSH’s footprint
• Her career background and how she decided to take a sabbatical
• The differences between heading up Marketing in FMCG and Large Appliances
• How Branding has changed
• Why Social Media is key to their Marketing Strategy
• Balancing Local and Global Marketing

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/  
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian