What do we mean when we talk about content strategy, and how does this impact your business? In this episode, Chris Willis chats with Sheri McLeish, the Director of Content Strategy at MERGE. A content strategist since long before they were called content strategists, Sheri McLeish helps clients understand how to effectively manage content across people, processes and technologies to deliver on business goals. Today, Sheri talks about impact and moving content out to the end user, thinking beyond business value to where it can affect lives. She also discusses what’s necessary for somebody coming up from a writing or editorial role to move into a content strategy role. Content as an industry is continually evolving. Tune in to this episode to learn about how to elevate your content from a strategic lens.

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