David Israel has had an incredible journey to where he is now, serving as the Founder and CEO at GOOD PLANeT Foods. In part one of this special two-part episode of Up Next in Commerce, hear David’s backstory, including a long, drawn-out legal battle and creating a business from behind bars and growing it into a leader in the snack category. And tune into the next episode to hear more about GOOD PLANeT Foods. 

Tune in to learn:

• David’s journey through legal battles (6:30)
• Running a business while in legal limbo (9:20)
• How David found the idea for POP! Gourmet Foods in prison (23:00)

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