The Joy of Membership Podcast

On this week’s show, host Joy Duling rides solo, sharing her own thoughts on member engagement and the important difference between trying to attract engagement and actually being engaged with members.  It may sound like nuance or semantics, but it’s not!

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ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

This week’s guest is Jamie Beaulieu.  Jamie is a strategic association leader with over 20 years of experience, providing her with a strong background in membership relations, community building, and program development. Jamie considers herself at the intersection of education and member value, and has a passion for helping to propel industries and the people within. As such, she has a track record of success working in both trade organizations and professional societies. Jamie is a Certified Association Professional, and in 2017, she was recognized by Association Trends Magazine with a Young & Aspiring Association Professional award.

I could have had Jamie on the show to talk about any number of great topics, but for this conversation, we’re focusing on data and ways organizations can use data to influence decision-making.

Connect with Jamie:
https://www.linkedin.com/in/jamiebeaulieu/

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ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Irene van der Zande is back again on this week’s show. You may remember Irene from a conversation that we had here on the podcast back in January. Irene is the Executive Director and Founder of Kidpower Teenpower Fullpower International, a global nonprofit leader that has served over 6 million people of different ages, abilities, cultures, and beliefs, identities through providing safety training and educational resources since 1989. Irene has spent the past 3 decades protecting children, teens, and adults, including those with special needs, from abuse, bullying, assault, exploitation, and other emotional or physical violence by empowering them with knowledge and skills. These are topics that we’d certainly hope that we wouldn’t have to deal with in our membership organizations, but setting boundaries and creating safe spaces for our people comes with the job of leadership.


Connect with Irene:
https://www.kidpower.org/

Beyond listening, of course, Irene has provided some great resources that you may find helpful in your work.  You can find those here:  https://www.kidpower.org/library/   

Integrity in Communication:
Kidpower Tools for Speaking Up Instead of Behind People's Backs
https://www.kidpower.org/library/article/integrity-communication/

Kidpower's 10 Best Practices for Team Members
https://www.kidpower.org/about-us/kidpowers-ten-best-practices/

Kidpower Safety Leadership Challenge:
Simple powerful messages to use and to share 
https://www.kidpower.org/safety-leadership-challenge/

Kidpower Protection Promise:
for adults to share with young people and with each other https://www.kidpower.org/library/kidpower-protection-promise/

10 Actions for Adult Leaders: for protecting children AND other adults https://www.kidpower.org/child-protection-advocacy/10-actions-for-adult-leaders/

Make Your 'Put Safety First" Commitment for yourself and for others https://www.kidpower.org/blog/put-safety-first-commitment/

(The library is extensive, so it may be easiest to search based on your topic - like “triggers”, “harassment”, “workplace”, etc.) 

She also indicated that you can email her at [email protected] about your specific situation and she can point to resources that may be pertinent.

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ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

Emily Taylor is Principal of teenyBIG… isn’t that a great company name?  At teenyBIG, she coaches nonprofits around meaningful engagement of their audience. She brings her experience with both the nonprofit and for-profit worlds to create a process that really digs into a user’s experience and perspective so that lackluster followers can transform into passionate supporters. You know that engagement is a topic that I love to dive into, so let’s just jump right in...

Connect with Emily:
www.teenybig.com
www.teenybig.com/offer

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Do you ever watch an episode of Shark Tank and wonder how the heck someone who seems just like a regular person came up with some random idea for a product, and then was able to figure out how to do all the things that are necessary to get the thing designed, to navigate patents, to find manufacturers, etc?  I definitely do!  If that person was lucky, they know someone like this week’s guest.  Brian Fried is a serial inventor who has brought many of his inventions to the mass retail market. “As seen on TV”? Brian’s been there.  Home Shopping Channels? Yep, been there, too. Catalogs and online websites? You betcha.

But that’s not today’s story. Today’s conversation is about the work that Brian has been doing to take local inventor groups and turn them into a national model. I want you to notice how attuned he has been to 2 things:  1) understanding exactly what his members need from the Club; and 2) leveraging strategic partnerships to create win-win situations. These two things can make a huge difference in whether your member experience will attract members quickly, get them to engage enthusiastically, and keep them coming back for more.

Connect with Brian:
National Inventor Club
BrianFried.com
InventorSmart.com

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

This week, I’d like to introduce you to a new friend of mine, Alyson Lex.  Alyson is a conversion copywriter which basically means that she writes words that are intended to sell.  She’s been doing this sort of copywriting for more than 13 years. From landing pages, to sales pages, to emails, to direct mail, Alyson has done it all… and lots of it.

But the thing that I like most about Alyson is that truly believes in understanding what members want and then crafting the right language to show them that they should take this journey with you.

Connect with Alyson:
www.alysonlex.com
alysonlex.com/writeitself

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

On the show this week, I’m chatting with Cecilia Sepp from Rogue Tulips Nonprofit Consulting & Association Management Services.  Cecilia has spent her entire career in the nonprofit arena - in association staff positions, as a high-level consultant, and volunteer.

If you are currently working with an organization that has chapters, or perhaps you lead a chapter, you’re going to find this conversation especially intriguing. Cecilia makes the point that we’ve largely been doing things the same for decades in chapter management and it might just be time to break away and try something new.

Connect with Cecilia:
www.roguetulips.com
https://www.roguetulips.com/rfp-form
https://anchor.fm/cecilia-sepp

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Jess Cooper is a nonprofit Executive Director turned Nonprofit Health Advocate. Jess has worked for and with nonprofits from health-related organizations to sports organizations. As the former Executive Director of Georgia Swimming, Jess earned the inaugural USA Swimming #SwimBiz Marketing LSC of the Year Award in 2018. Most recently, Jess worked with USA Swimming to assist its 59 regional governing bodies during the pandemic with crisis management.

Jess graduated from Maryville University of Saint Louis with a Bachelor of Arts in Communication and a determination to create healthier nonprofit environments. Jess earned a Master of Arts in Nonprofit Organizations from The University of Georgia where she worked on a $1 million capacity-building grant project to provide training and technical assistance to local nonprofit organizations.


Connect with Jess:
https://www.jesscooperconsulting.com

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Most of the time on this program, you’ve probably noticed that my guests are either someone who LEADS a membership…or someone who has a business or consulting practice that SUPPORTS membership leaders.  I love it when I have a chance to talk with someone who actually does both because that’s actually what I did for more than a decade - I was the full-time Executive Director for a membership-based nonprofit, while also sharing my expertise as a consultant with my clients.

In this conversation, you’re going to meet Holly Rustick, CEO of Grant Writing & Funding. Holly is someone who has extensive experience as a grant writer and reviewer. She is an Amazon bestselling author for her book, “The Beginner’s Guide to Grant Writing”, which is actually used as curriculum in universities across the US and she is the host of the top-ranked podcast, “Grant Writing & Funding”.

But she also runs a membership community for grant writers where she has been very intentional about who she’s attracting as a member and what kind of experience she actually wants to provide.

You’ll hear how even coming to those decisions was not an overnight thing, so if you’ve ever felt like it’s been hard to steer your ship into a clear direction, I think you’ll relate to Holly’s story.

Connect with Holly:
www.grantwritingandfunding.com

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Sheila Johnston spends her day managing the membership, communication, and day-to-day administration of the California Pharmacists Association.  She attributes the success that she’s experienced in her 19-year career working in the industry to the extra effort that she places on understanding the people her organization serves, so that what she produces in marketing can replicate their voices.

In this podcast episode, Sheila will share how she’s leveraged the digital marketing platform Feathr as a way to connect with current and prospective members.  Of course, if you missed last week’s conversation with Abhay Khurana, the Chief Marketing Officer of Feathr, you’ll want to go back and give that a listen.

Connect with Sheila:
The California Pharmacists Association
FB & Twitter at @CAPharm
Linkedin

To request uniquely designed copywriting, visit www.copybysheila.com.

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INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?

Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard

****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.