The Just Bloody Post It Podcast

***Watch out, one or two swear words in this one.***

Hello hello!

#JustBloodyPostIt is back for Season 6...almost. Consider this a preview to the 'big podcast' which will be back with you any minute bringing the life, work and marketing wisdom of another fabulous group of guests.

Post it notes are my audio diary. Where I share my small-biz-building experiences and thoughts on social media issues of the day.

This one's a catch up on the results of a content subscription product I launched (quel désastre!), the mood I've set for the year (minimal) and what to expect from the upcoming series of conversations. Gorgeous to be back, Hx

Get more good marketing advice and get it first in my emails: sign up here

This is my Instagram: https://www.instagram.com/_helen_perry_/.

Well hi, how are you? Just a quickie. I want to talk to you about how chuffing much of a good ideas it is to send emails. It's not sexy talk, but the results are hot let me tell you. They transformed by business when I started to send them regularly. 

And you can do it too. Because the next cohort of my most popular course, Lists Club starts next week (16th Jan 2023). It's an email marketing adventure that will show you how to send emails that sell. Because emails do sell. They have the best return on investment of any digital marketing you can do (£30 back for every £1 you spend on emails). And are undeniably the most straightforward way to reach the greatest number of people because we all have email addresses. 

If you're ready to find out more,

Email me if you have any questions about whether it's the right thing for you now at [email protected]. 

#JustBloodyPostIt Notes are produced by Suz at @story_publishing.

***Tiny warning: one swear 🤭***

Join me and a cast of Instagram specialists - Milla Richardson @pinkstormsocial, Lou Chudley @spark_social and Kirsty Raper @rebuildagram - to reflect on the 2022 (the maddest year on Instagram yet) and predict what marketing will be like on the platform in 2023 (less of a rollercoaster please Insta!). We discuss,

Here's the link to Reels Rockstar Kirsty's membership: https://www.reelsrockstars.co.uk.

Social media:

Follow Helen: https://www.instagram.com/_helen_perry_/.

Get weekly creative biz marketing help in my email The Switch: https://notabout-thekids.us18.list-manage.com/subscribe?

The #JustBloodyPostIt Podcast is produced by Suz at @story_publishing.

Phil Pallen is an expert in lots of things - because when you're creating a personal brand that powers your work you need to be. He's a...

In this episode we talk about, how - more than 10 years ago - Phil spotted a niche for teaching people how to create brands just like corporates do.

You'll learn about,

All with a dash of Big Canadian Energy.

Connect with Phil on Instagram here: https://www.instagram.com/philpallen/

Follow Helen here: https://www.instagram.com/_helen_perry_/

Like this episode? I think you'll also enjoy listening to 

💌 Do you get my email newsletter The Switch? I think you'll love it - it's for creatives who want to do marketing that WORKS - sign up today: ***CLICK HERE***.

This show is produced by Suzi at @story_publishing.

***EXCITING THING - THIS IS OUR 100th EPISODE!***

As a birthday treat don't forget to share the show with your friends and subscribe wherever you listen so you don't miss an episode!

😮 Watch out, one or two moderate swear words in this one.

Our centenary edition guest is Katie Tucker - a woman on a mission to get small businesses behaving more like big ones so they can

How? By asking better questions and listening more carefully to the answers.

Katie is a Product Management & Customer Discovery consultant. Which translated means she helps people do brilliant market research. It's what big brands do to check customers want what they're making. But noone's told the little guy how, until now.

Katie's first book Do Penguins Eat Peaches is out in 2023 and she also shares tons of tips in her newsletter Jungle Juice, get it here: https://www.productjungle.co.uk/newsletter.

We chat about

Follow Helen on Instagram here: https://www.instagram.com/_helen_perry_/.

This show is produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/

*** ⭐️ FREE BONUS EPISODE ⭐️ ***

There's a birthday special mini podcast available to listen to over on Patreon about all the things I've learnt about podcasting since the show launched in May 2021.

➡️ Click here to listen (just 8 mins) https://www.patreon.com/helen_perry ⬅️

Thanks for supporting the show! Hx

Welcome welcome, if you're new - this show's for heroic creatives who are marketing their work online. We’re in this together!

And this week, we're chatting to author and writing coach Penny Wincer.

Penny's life changed 3 years ago when she wrote and published her first book Tender, a compassionate and important book about the job of unpaid caring. It was informed by her experiences caring for first her mum, then her son.

It made her a go-to expert on the subject of caring and she's been featured in Red magazine, national newspapers and on BBC radio.

She also discovered a super power. That she's amazing at pitches. Or book proposals - the piece of writing you share with a potential publisher that argues the case for your book. Why it's marketable and saleable and why they should take a chance on it. 

So now she helps other authors to pitch their big ideas. 

We discuss, 

This is my @_helen_perry_ Instagram, in case we aren't already: https://www.instagram.com/_helen_perry_/.

⭐️ MORE MORE MORE ⭐️

Membership to the #JustBloodyPostIt Patreon gets you a free business marketing podcast (featuring me!) every Wednesday.

It's an ace community and supporting the show you love will give you a warm feeling inside.

Click here to join the inner circle and get weekly Post It Notes.

This show's produce by Suz at @story_publishing.

You're going to love chef Lisa.

Listen to hear how she ditched corporate life to follow her passion for food and become a successful private chef. And (because she doesn't like turning work away!) grow it into an exclusive dining business that celebrates the joy of feasting.

Now that her business is ticking over nicely, she's growing her personal brand on to TikTok - where she has 219k followers.

We discuss,

👯‍♀️ who can take up space on TikTok (all of us)

😨 the biggest thing that stops us doing well on social media

💰 turning creative passion projects into thriving businesses

Follow Lisa on TikTok: https://www.tiktok.com/@cheflisabrooks?lang=en

And Instagram: https://www.instagram.com/cheflisabrooks/

🎧 If you liked this episode listen to:

Cook Sarah Barnes @tamingtwins on how she gained 30k Instagram followers in 90 days: https://audioboom.com/posts/8140102-ep-90-justbloodybitesize-sarah-barnes-how-to-grow-your-instagram-in-2022.

Best-selling author Clare Macintosh on TikTok and a killer social media strategy: https://audioboom.com/posts/8022329-ambition-book-clubs-and-tiktok-for-grown-ups-with-best-selling-author-clare-mackintosh

⭐️ JOIN THE #JUSTBLOODYPOSTIT INNER CIRCLE MEMBERSHIP FOR MORE⭐️

Sign up now for exclusive marketing chat every week in the membership-only podcast.

This week, the secret to great public speaking and live events - should we or shouldn't we?

Click here to get your ears around it! Can't wait to see you there.

This show is produced by Suz at @story_publishing.

*watch out: one small swear in this one*

***also watch out: this episode is golden***

Digital entrepreneur (she blogs, she Pinterests, she runs courses and all the things) Jen Stanbrook is our guest this time - and I already know the feedback is going to be ACE. If you love it, please share this episode with your friends.

Jen is the GOAT at Pinterest. She has 1 million followers on the site (is it a website, is it an app?) so I invited her on to the show to tell us about how we should be using Pins wisely. Which she does.

And we also get in to great great stuff on,

👯‍♀️ the menopause and how it can derail your work and ambitions

👩‍🏫 teaching courses, the uncomfortable truth

📱trying TikTok

Follow Jen on Instagram here: https://www.instagram.com/jenstanbrook/

And on Pinterest: https://www.pinterest.co.uk/jenstanbrook/

Follow Helen on Insta here: https://www.instagram.com/_helen_perry_/.

Join the podcast inner circle for exclusive episodes and conversation with other creative businesses over on Patreon.

➡️ Click here to start listening, today ⬅️

In the exclusive episode this week; how to write a great marketing email.

Thanks to Suz the Producer at @story_publishing for your work on the show.

So many of The #JustBloodyPostIt podcast guests leave me feeling like - honestly, how do they do it all?

This time, fitness expert Shakira Akabusi shares how she's on a mission to fill the information gap around women's pre and postpartum fitness. To help us be more robust and recover both physically and mentally from becoming mums.

She's also written a book, is raising four kids and managing what she describes as "extreme OCD and anxiety."

Listen to find out how,

💪 Shakira's strengthened her own mum mindset

🎭 her background in performing helps with content creation

🌍 world domination is the goal

🏃‍♀️ Olympian capabilities run in her family!

Follow Shakira: https://www.instagram.com/shakira.akabusi/

Get her book The Strong Like A Mum Method: https://www.amazon.co.uk/Strong-Like-Mum-Method-postnatal/dp/

And this is the episode of Feel Better Live More that influenced how I feel about exercise:  https://podcasts.apple.com/us/podcast/136-arianna-huffington-microsteps-and-rituals-to-help/id1333552422?i=1000501023686

To support our show and get access to exclusive weekly marketing podcasts become a #JustBloodyPostIt member.

This week, I share how I feel about Instagram NOW in the buildup to a conference speech about the app next week. You can also catch up with episodes on sales, time management and courses.

CLICK HERE TO JOIN TODAY: https://www.patreon.com/helen_perry.

Thank you for every listen.

This show's produced by Suz at @story_publishing.

Martha Barnard-Rae is a copywriter who lived with undiagnosed ADHD for 39 years. I discovered her on YouTube - where you can watch her TEDx talk about ADHD in women and girls. It's brilliant, and I knew instantly we've got to get Martha on the podcast to give an episode to this. Because so many of our past guests, women I know in real life and ones we follow on social media are discovering in their 30s and 40s that they have ADHD too.

But what does it mean, how does it affect your life and how does it help to have a diagnosis?

Listen to get answers.

We also discuss,

🗣 what it's like to do a TEDx talk (Martha's has been watched 600k times already)

😁 signs that you or someone you know may have ADHD

👯‍♀️ and what to can do to help

You can follow Martha on Instagram here: https://www.instagram.com/wordcandycomms/.

Watch her TEDx here: https://www.youtube.com/watch?v=ybk2IzwV6Zg&t=367s.

***For more marketing and creative biz inspiration join the new Just Bloody Post It membership***

Every week I create a short exclusive podcast for people who are promoting their work on the internet. It's only available to my mini membership in Patreon.

This time, we're talking about hours in the day and how much marketing it's possible for one person to do.  🎧 CLICK HERE TO JOIN UP AND LISTEN.

Thanks always for listening. Subscribe so you don't miss an episode.

Connect with me on Instagram here.

The Just Bloody Post It Podcast is produced by Suz at @story_publishing.