The K Factor

Asher Lieblich is the principal of the Certified Public Accounting Firm, Asher Lieblich, CPA. And the financial services firm, Lieblich Financial Services.

He is a New York State Certified Public Accountant (CPA), holds a Master of Business Administration (MBA) in Taxation and is a Certified Financial PlannerTM (CFP®).  Today, after nearly four decades, Lieblich’s practice concentrates on servicing small-to-mid sized businesses and individuals committed to becoming financially independent.

Asher has consistently been ranked among the most successful investment advisor since 2006.  He has been a columnist for the Jewish Press on financial matters, and is an advocate for promoting financial literacy, especially among young adults.  He also lectures in schools and organizations.

In this interview Asher shares:

• The importance of putting in the extra mile on the job
• Customer Service First
• Business coach a must
• The importance of a delegation
• Every business must understand their cashflow and gross margins
• Spend Less than you make
• Share your financial life with your spouse.
• Auto debit some savings every month
• Investing basics

Lavie Popack“ Building businesses from scratch” Lavie Popack is a serial entrepreneur dating back to his college days where he studied Finance in the evenings while managing hundreds of properties in the New York City area during the day. He always had an interest in sustainable technologies, and after the monopoly from the energy companies was deregulated, he started MPower Energy to provide renewable energy from solar and wind farms to homes and businesses. Within a few years, MPower scaled into a national business with offices in multiple states that provides renewable energy to thousands of homes and businesses. Their quick growth can be attributed to a strong direct response team through a sister company called MPower Direct. It was through MPower Direct that Lavie was not only able to scale MPower Energy, but also led to his next business idea.

Working with distributed sales teams around the world and outsourcing to call centers, revealed the challenges and risks associated with an outsourced outbound campaign. Lavie saw this as an opportunity and hired a team of developers to help him create Overpass; a cloud-based platform that allows a business to hire remote reps, set up calling campaigns and manage it all seamlessly. Since its inception, Overpass has made a difference in thousands of fundraising campaigns for NGO’s and non-profits, as well as contributed to the success of countless outbound sales campaigns for businesses around the world. In the next few years, both companies have ambitious plans to continue their work of helping the world become an even better place for the current and future generations!

In this interview Lavie shares:

• Getting ground up experience  
• Understanding the energy industry
• The dynamics of direct marketing
• Building a sales force
• Creating company systems
• Disrupting the call centers industry
• Running two companies simultaneous
• Educate yourself on your industry as much as possible
• Call center solution for non-profits

  To recommend someone for an interview and to reach Rabbi Werde, email [email protected]

Episode #36: Menachem Lubinsky  “Its all about the Brand positioning” Menachem Lubinsky is president & CEO of LUBICOM Marketing Consulting, a full-service public relations, advertising and marketing firm he founded in 1984. Mr. Lubinsky is a seasoned marketing executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic marketing professional who is frequently consulted by businesses of all sizes.

 In 1989, Menachem founded Kosherfest, the first-ever trade show for foods that are kosher certified, with just 69 booths and little more than 700 visitors. In addition to the international kosher food show, Menachem Lubinsky is the founding publisher of Kosher Today (http://www.koshertoday.com), the leading trade publication on kosher for the food industry with more than 9000 subscribers worldwide.

In this interview Menachem shares:

• The founding of Cope Institute
• Strategic marketing  
• Proper product positioning
• The origins of Kosherfest
• Dealing with a PR Crisis
• Using digital marketing to target your consumer
• Breaking into the Kosher food market
• How much to spend on advertising
• The importance of a Mentor

Chen is the Founder of N.A.G Funding Solutions

Chen Barak Born and raise in the galilee, Israel. is a, Husband and father of 5. Chens entrepreneurial skills are rooted as far back to the day he learned how to speak. Starting off first in the restaurant industry Chen moved to Managing a grocery store before finding his passion in business funding and credit repair services. The only way I sell is through proper communication! I only sell what I believe in, and I have seen how what I do helps people fulfill their dreams of startup businesses, owning a home and so much more Its truly an honor to help people fulfill their dreams on a daily basis, that's why I love what I do! In this interview Chen shares :

• Understanding the food industry
• Customer Service First
• Understanding Business Funding
• The importance of a business plan
• Credit Basics
• Fico Score vs Total Credit
• Be Careful with a Hard Inquiry
• How to build your credit
• The 25% Rule
• Monitoring and fixing your credit
• Difference between personal and business credit cards

•             Debt Consolidation

Yosef Sidof, the founder, CEO and visionary behind Brooklyn based Shakuff Custom Glass Lighting & Decor. Raised just steps away from a beach in Northern Israel, Yosef was never bored. When he wasn’t rallying his friends around his creative play, Joseph filled other needs– becoming the in-house barber at his school’s dormitory and importing shirts from the United States he sold for 100% profit. Yosef’s entrepreneurial spirit, ingenuity, and keen eye for foraging in nature paid off. After saving money from his ventures and immigrating to the United States at the age of 18, he worked with his brother in the costume jewelry industry, which helped develop an eye for color, design, and engaging customers tastes and styles. This particular experience was the perfect springboard for Sidof’s journey. Clutching his natural entrepreneurial spirit, he has spent the past few years turning his once budding sole proprietorship into a now thriving glass lighting & décor corporation.

 In this interview Yosef shares:

• Don’t be afraid to hustle
• Listening to clients’ needs
• Follow your passion
• Life in the custom décor industry
• Overcoming a downturn
• Working in every position of the company
• The power of coaching
• Navigating trade shows and Shabbos
• The power of Tzedaka
• The importance of constantly working on your business

Meny Hoffman is CEO of Ptex Group, an award-winning business solutions agency headquartered in Brooklyn, NY. A lifelong entrepreneur, he is passionate about collaborating with growing businesses to create winning strategies that allow them to lead and flourish. Meny is also the founder of the LTB (Let’s Talk Business) platform, which offers business education to entrepreneurs and businesspeople looking to learn, grow, and lead. He is a proud husband and father of seven.

 In this interview Meny shares:

• Fill your clients’ needs
• The future of print
• Knock on doors to launch your business
• When to diversify your business verticals
• The importance of the “1 thing”
• Creating a company culture
• Importance of business books
• The difference between marketing and advertising
• Creating a brand with distribution on Amazon
• Creating a Brand Perception
• The strengths and weaknesses of the Jewish Community in Business

Learn more about Ptex

www.ptexgroup.com

Download the top 10 recommend books 

www.menyhoffman.com

Learn more about the Leaders Forum 

www.ltbhub.com/leaders-forum

David (Duddy) Shagalov is the founder of Liger Electronics, the umbrella name for his online based company focusing on reselling and manufacturing their own brands. From a short stint in China as a bachur, Duddy transformed his expertise in importing from China into a full-time career.

Together with his two partners, Ariel Mangami and Menachem Wolf, Duddy has become a mega player in the e-commerce industry. Duddy also created and manufactures items for his five unique brands: Liger, which is the consumer electronics brand; Muvita, for kitchen and home appliances; Eravino, for wine accessories; Outdoor Nation, for outdoor tactical supplies; and Astro Drone, a drone manufacturing company.

A serial entrepreneur, Duddy recently launched a sukkah website and is the owner of Bison & Bourbon, a kosher restaurant in Brooklyn and just this year opening “Noga” the first kosher restaurant to return to the Lower East Side

In this interview Duddy shares:

• Importing from China
• The importance of goals
• How to get started on ecommerce
• The importance of roles in partnerships
• Breaking into the Restaurant industry
• Choosing a executive chef
• First Kosher Restaurant to return to the Lower East Side
• The Importance of SWOT and Systems

After being a frustrated 5'7 male shopper for too many years, he had the idea to make high quality, properly fit & competitively priced clothing for men who are under 5'10.

He has put together a team of experts in men’s apparel, international fashion branding, Social media, Marketing, e-commerce along with the acquisition of a database of mens clothing fit company to build Under 5’10.  He is using data science to create amazing fitting clothing for this market segment.  With 32 million men in America who are in this segment along with the team’s experience, he is positioned to build a large brand in men’s apparel.

 Elie has +20 years of executive experience in developing and managing teams working cross-functionally to build startups and exponentially drive growth stage e-commerce and technology companies.

In this interview Elie shares:

• Validating your idea
• Entering a crowded market
• Coming up with a competitive advantage
• Harnessing tech to improve production
• Shifting from Retail to Etail
• The place of a Kickstarter campaign
• How to plan for national growth
• Strategies for customer acquisition

Lecturing on three continents and with hundreds of thousands of entrepreneurs reading his advice each month, Rabbi Issamar Ginzberg certainly is the "purple cow" in the world of marketing strategy and business development. An expert on marketing psychology both offline and online, Rabbi Issamar uses his unique style and background to connect the dots and formulate strategy for entrepreneurs, executives and nonprofit organizations. He has lectured and consulted for companies like Google, National Geographic, the Jewish National Fund and major organizations in the USA, Israel, Europe and Austrailia.

In this interview Issamar shares:

• Being open to the journey
• Be forward thinking
• How to get a better rate on your mortgage
• The place of passion in business
• Importance of Inbound marketing
• The place of Branding
• Become a subject matter expert
• How to write copy that gets noticed

The podcast is produced by CHYE - Crown Heights Young Entrepreneurs in partnership with community news website COLlive.com.

To recommend someone for an interview and to reach Rabbi Werde please email [email protected]

 Sruly Meyer is the owner of Sruly Productions and Design By Sruly, a joint marketing and production company. Born and raised in Miami, Florida, Sruly spent four years programming events for Chabad of Northern Virginia before moving to New York after his marriage in 2003. Sruly spent several years working for Sameach music under Izzy Taubenfeld a’h and has been an integral part of the Jewish music industry for the past 15 years, focusing his marketing and design talents in the Jewish music niche, continuing to add production to his services.

 Sruly has designed over 300 album covers and has produced numerous musical projects including albums by Benny Friedman, Dovid Gabay, Mordechai Shapiro, Chaim Dovid Berson and many other productions for other albums. He offers marketing and design services for others in the Jewish music industry as well as other businesses including Camp Mesorah, the largest Modern Orthodox overnight camp in the United States.

 In this interview Sruly shares:

• The value of on the job experience
• The Jewish Music Industry in the age of the Internet
• How to make it as a Jewish music singer
• Marketing Wisdom
• Power of a Podcast
• Be a trend setter
• How design a CD cover
• The importance of a universal message