The K9PT Academy Podcast: Business lessons for canine rehab therapists

By Dr. Francisco Maia, PT, DPT, CCRTBusiness Entrepreneurship Education Self-Improvement Marketing

The K9PT Academy Podcast: Business lessons for canine rehab therapists episodes

January 01, 2025New Year, New Clarity - Unlocking Growth with Intentional Thinking
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
The new year is finally here, and with it new goals and hope for a better year But, how do we turn our hopes and wishes into action so we can make this year better than the last? As we move forward, it is important for us to first look back and reflect so we can figure out the best pathway forward. That is what I call "thinking time", and for today's podcast episode we discuss what are some questions we can be asking ourselves as we reflect and move forward so we can unlock our growth in 2025. Listen to the full episode as we discuss:
The importance of asking ourselves what we believed before that we know is not true today
Understanding why we had those false beliefs and assumptions, and how they might have prevented us from moving forward
How to learn from those mistakes so we can keep growing and hitting our goals
How to use this structure of thinking time with real life examples, such as when we are hesitating about raising our prices or we have done so and are now getting some pushback, or when we are trying to build our caseload but have a very inconsistent flow of new clients

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
18 min
December 26, 2024Stepping Out of Your Domain & Shifting Your Mindset for a Game-Changing Year
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For our last podcast episode of 2024 I wanted to share with you all something I recently shared on a group coaching call with our Incubator Mastermind members about shifting our mindset and getting out of our own domain so we can put into motion a game plan in 2025 as to how we will accomplish the goals that we have set for ourselves and our businesses. Listen to the full episode as we discuss:
What is our domain and why we need to get out of it to move forward
Why staying inside our comfort zone is preventing us from accomplishing what we want
How our self-limiting beliefs hold us back
The fear of uncertainty and how our need for predictability often keeps us from pursuing opportunities where the outcomes are unknown.
The 4-step approach to get our of our domain and how that could apply to canine rehab therapists
Success does not come from perfect thoughts but from imperfect actions
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
22 min
December 19, 2024Aligning Life and Work - Building a Business That Reflects Your Values
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Last weekend I hosted some of our clients for our last Incubator Mastermind retreat of the year, and during those retreats I always start our first session by sharing a variety of lessons and thoughts on business ownership, which as you can imagine comes from my own experience running a business and the lessons I have learned along this journey. One of the lessons I shared was about the importance of building a business that reflects what we want in life and who we are as individuals and business owners, including our own core values and beliefs. With that being said, given the timing with the holidays I thought it would be a good topic to share with you all on today's podcast episode.
Listen to the full episode as we discuss:
Why we need to build a business that reflects what we want from it
What would entail to build that business and the impact it have in our lives
Why corporations in veterinary medicine are unable to build this style of business and how that impacts the field of canine rehabilitation
How do I see that impacting our field and how rehabpreneurs can benefit from it
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
16 min
December 13, 2024From Busywork to Big Wins - Redefining Productivity for Canine Rehabpreneurs
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
One of the things I often hear from canine rehabpreneurs is the challenging on managing our time in an efficient and effective way, especially when we are seeing patients while trying to run a business at the same time. Yes, that is a challenge, and it often gets in the way of us doing the things we need to do to help our business grow because we end up getting so ingrained with the day-to-day of what needs to be done, both with patients but also with administrative tasks.
The reality is that our biggest challenge is not the time it takes to complete a certain task, but usually the time it takes for us to get emotionally ready or in the right head space to do so. That is the key concept to understand and the reason why we so often think “I don’t have the time”... we do have the time, but we don’t have the time to get emotionally ready to do so. No else is blessed with more time, and that is both the beauty and the curse of it… we all have the same amount of time in a day or in a week, but it comes down to how we are optimizing our time based on what we need from ourselves and our business, and that is what we will discuss today.
Listen to the full episode as we discuss:
Why we cannot manage the time and instead need to shift our focus towards optimizing the time that we have available to us
How busy activities are important and need to get done, but do not help drive our business forward
What are "high payoff activities" and how we can focus on them to drive business growth and revenue
The importance of "high leverage work" and why in the long run is what will help us build a successful canine rehab business
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Book a strategy call: https://calendly.com/thek9pt/strategy-call
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
21 min
December 05, 2024From Showmanship to Strategy: What P.T. Barnum Can Teach Us About Business Today
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Most of us are familiar with P.T. Barnum due to movie "The Greatest Showman" with Hugh Jackman, and just from that movie alone there is already so many lessons that we can take away. However, as you start to read and learn more about P.T. Barnum and understand how ahead of his time he was you realize that there is a lot more to him beyond the movie which helps us understand how much of a visionary he truly was. For today's episode we discuss some of those business and marketing lessons there are still super relevant today, even though that all took place 150+ years ago!
Listen to the full episode as we discuss:
The importance of us filling a gap in the market and how that applies to canine rehabilitation
Why it is vital that we learn how to stand out from the competition so you can stand out in the market by offering something unique to an audience who has been looking for what you have to offer
The importance of developing our "sales pitch" and learning how to communicate the value that we offer through both conventional and non-conventional ways
The power of marketing and promotion when developing strategies that help you stand out from the competition
Why we need to start to look at marketing and business with a different perspective than what it has been done in canine rehab as a whole, and the importance of adapting our strategies to both conventional and digital marketing strategies
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Book a strategy call: https://calendly.com/thek9pt/strategy-call
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
22 min
November 27, 2024Reflect, Plan, Achieve: How to Make 2025 Your Best Year Yet
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
I bet many of us will have goals and aspirations of what we want to achieve in 2025, and a lot of us will get excited for a new year and the premise of a new beginning, but at the same time, we must ask ourselves "what are we doing to plan for that?". If you want 2025 to be different than 2024, then the first step you need to take is review what you have accomplished this year, both from a number and metrics perspective, and reflect back on what went right and why that worked, what went wrong and why it went wrong, what you can learn from it, what stopped you from having a better year….basically, before we look forward we need to look backwards, and then we can start planning as to how we want 2025 to pan out.
With that being said, a goal without a plan is just a wish and at the same time as we make our plans, we also need to some things in mind that I wanted to share with you all today. Listen to the full episode as we discuss:
How do we keep momentum going and why our daily actions will lead us towards our goals
Why we need to be careful with instant gratification, and instead need to set realistic timelines and expectations
Why achieving what we want requires a series of continuous, steady, consistent actions
How generalizations kills clarity and the importance of setting up a game plan
The difference between tactical and strategic planning, and how to leverage them to our advantage
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
November 21, 2024Progress, Not Perfection: Shifting Your Mindset to Succeed in Canine Rehab Entrepreneurship
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Over the last few months, I have chatted with many canine rehab therapists who are thinking about opening their own business, some of them are not even finished with their certification yet, and a common question I get is when do I think would be a good time to start working on their business.
To be honest, when starting a business the easy part is creating the LLC, getting the equipment that you need, and make sure you have the basics set up so you can start seeing patients… the hardest part is actually building up the marketing and sales strategies that will be vital for someone to build a successful business, and of course those things don’t happen overnight, and just as important will be for someone to start working on their mindset and personal development which will also shift when we go from being an employee to becoming a business owner.
Listen to the full episode as we discuss:
The mindset shift needed once we become entrepreneurs
Sequential vs continuous thinking, and how that affects our success in entrepreneurship
When is the right time for you to start working on your business
Learning how to cope with failure and how that helps us move forward
The importance of finding mentorship, guidance, and a community of like-minded individuals who are coming along this journey with you
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
19 min
November 14, 2024Overcoming Distractions and Building Success in Canine Rehabilitation
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Last week I asked my business coach why he thought some business owners and entrepreneurs succeed while others don't, and his simple answer was focus and execution. As I thought more about it I realized how much that has affected not just my life and business, but also how I have seen a similar trend through the years with our coaching programs as well. The truth is that it can be so easy for us to get distracted and lose focus, but how do we go about overcoming those distractions so we can build a successful canine rehab business?
Listen to the full episode as we discuss:
Why we need to be careful about "shiny object syndrome"
Why we need to be careful taking advice from someone who has never built or accomplished what we want to accomplish
The trap behind "passive income" and how to approach that
How a lack of a game plan leads towards us minoring on small things (and what to do about it)
The importance of making the main thing the main thing

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
November 07, 2024Embracing Reality in Business: Turning Pain into Growth Opportunities
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
During a recent call I had with our Incubator Mastermind mentees we discuss the concept of embracing our reality so we can turn our pain and challenges into growth opportunities. Personally, I am not a big fan of the whole “no pain, no gain” mentality. I get where it came from and how that is meant to make us want to push harder, but that mentality with entrepreneurs and business owners usually leads towards a mindset of simply working harder and harder rather than focusing on working on the right things, and ultimately this mindset of simply thinking that working harder and harder will get us where we want to be is what often lead towards us getting stuck in a hamster wheel of business ownership where we are just going through the motions.
I wanted to share with you all a couple of takeaways from that call with our mentees, so listen to the full episode as we discuss:
The importance of accepting reality as it is, and not as we wish it to be
How failure to accept our reality will lead towards cloudy judgement and decisions
Why we need to seek our truth as uncomfortable as that may be
How our pain and challenges reveal our limitations and help expose our own weaknesses
Turning our pain and challenges into growth opportunities

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
12 min
October 31, 2024The Caseload Roller Coaster
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
If you have been in business long enough then you more than likely have experienced the caseload rollercoaster, which is the ups and downs of having a period of time where your schedule is busy and full followed by another period of time when you don't seem to get as many new patients. Does that sound familiar?
It is one of he most common challenges canine rehab therapists are facing when they seek my help and guidance, and also a huge source of stress and anxiety as business owner as it brings a lot of unpredictability to the business. But what can we do about it?
Listen to the full episode as we discuss:
How I overcame the caseload roller coaster back and built a sustainable flow of new patients
The importance of knowing and understanding the fundamentals of marketing and sales
Developing strategies and implementing systems that make your marketing and sales as streamlined, predictable, and scaleable as possible
Why we need to be able to diagnose the real problem within your business

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
19 min