The K9PT Academy Podcast: Business lessons for canine rehab therapists

By Dr. Francisco Maia, PT, DPT, CCRTBusiness Entrepreneurship Education Self-Improvement Marketing

The K9PT Academy Podcast: Business lessons for canine rehab therapists episodes

August 15, 2024How to deal with the ups and downs of entrepreneurship
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss the roller coaster of being a business and entrepreneur in the field of animal rehabilitation. This rollercoaster can be so stressful as many of us got into physical therapy or veterinary medicine simply looking for a steady job, but suddenly have found themselves having to be an entrepreneur just to be able to practice animal rehabilitation in our own terms. So, how do we deal with that? Listen to the full episode as we discuss:
The importance of self-acceptance and how that relates to dealing with the challenges we face as entrepreneurs
Why do we get stuck and lose momentum, and what can we do to just keep moving forward
The importance of turning an emotional problem into a logical challenge
How developing our "courage muscle" will help us deal with those challenges and be better prepared for the future
Switching from a victim mentality to shaping our own lives with how we decide to face and deal with whatever life throws at us
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
August 08, 2024Strategies Trumps Processes
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode my goal is to help elevate your level of thinking so you can step away from the day-to-day grind and start to see things from a different perspective. Listen to the full episode as we discuss:
Switching our thinking from the work we have to do to how we are going to do it
The disconnect between processes and strategies
The importance of focusing in the long-game and understanding our customer cycle
Why leads are not the same and we need to meet them where they are at within our customer journey
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
15 min
August 01, 2024The Confidence Gap
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss the concept of the confidence gap and its impact on personal and professional growth, including my own struggles with confidence and what helped me overcome that challenge. Please understand this is a very common feeling, especially when it comes to start and running our own business, and the goal of today's episode is to help you understand how to overcome that as well. Listen to the full episode as we discuss:
Understanding what confidence really means so we can stop telling ourselves that we cannot overcome it
The importance of not viewing confidence as just a feeling and instead understand how we cam work through it
The definition of the "Confidence Gap", and how having confidence should not be a pre-requisite for us to go after what we want
Why we need to enjoy the journey rather than just focus on the destination
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
16 min
July 25, 2024Is marketing just about attracting new clients?
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today’s episode I wanted to expand on marketing and hopefully help you expand your views on the benefits that having a marketing strategy brings to your business beyond simply attracting new patients. I wanted to talk more about that because folks make the mistake of thinking that marketing is simply about getting new patients, when in reality a strong marketing strategy will not just fuel your business but it will actually be foundation for many different aspects that will help you build a successful and thriving canine rehab business. Listen to the full episode as we discuss:
How an effective marketing strategy will be vital for you to raise your rates and charge what you are worth
The importance of marketing within your nurturing system, which will allow you to have conversations with prospective clients on auto-pilot and help you educate them on how you can help them
The role of marketing in helping decrease drop-offs and convert more new patients into actually completing the full plan of care that you are prescribing to them
How marketing can actually help you attract the type of clients who will be complaint with your program and their home exercise program, thus increasing their odds of having successful results for their pets
For more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information.
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
July 18, 2024How to improve your marketing while spending less time actually marketing
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Recently we have focused a lot of episodes on mindset and personal development with the topics covered on our podcast, and as much as those topics are so vital for our success, for today’s episode I wanted to circle back to talking about marketing. More specifically, how we can optimize and improve our marketing in a way that we are actually spending less time actually doing marketing! Listen to the full episode as we discuss:
The importance of marketing for the canine rehabilitation industry and the need to diversify marketing portfolios beyond veterinary and word-of-mouth referrals
The challenges of building a canine rehab business within an unpredictable lead generation system
The challenges of managing the fluctuation in leads and caseload, and finding a balanced approach to lead generation pursuing unpredictable leads through community events and networking, while also implementing a predictable lead generation system
The importance of a strong paid ad strategy on Google for driving consistent leads and the need to adapt and stay updated with Google's new features and campaigns
The benefits of automating various business processes, such as email marketing and lead nurturing, and why automation should not replace human interaction but rather complement it, providing multiple touch points and educating potential customers about the business's offerings
If you are interested in having us running your google ad accounts, please fill out the inquiry form below. We will be in touch to see if you would be a good fit for those services, and after we chat I will honestly say if it would be good for you to implement google ads for your business, and if it isn’t I can help give you the resources that would be more helpful for you at this time.
Google Ads Inquiry Form: https://forms.gle/e82gxHDyReGoXQkP6
For more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information.
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
28 min
July 11, 2024The Key to Success in Entrepreneurship
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
I am back from vacation and during that break I had the opportunity to do some reading and reflecting, and for today's episode I wanted to share some of my thoughts about the key to success in entrepreneurship. When I first became an entrepreneur and business owner my mindset was about “owning a job”, meaning having enough clients and patients on my own to simply cover the take home pay that I would otherwise have as a human physical therapist. However, 1-2 years into this journey I realized that I had to elevate my mindset when it came to it, otherwise I ran the danger of getting caught in a hamster wheel of simply owning a job rather than owning a true business. Listen to the full episode as we discuss:
Why most of the success in your life will come from understanding how and why to do the thing, and not from doing the thing itself
The importance of understanding that we are not in the canine rehab business but in the customer service business and we just happen to provide canine rehab as that service
How the fundamental principles of how to be successful has never changed, and why we need to master those principles
How to shift our mindset from simply working harder and harder, and stop wearing the "busiest person" badge of honor
The fallacy of developing passive income, and why that pursuit often gets in the way of us achieving the success that we want with our business
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
27 min
July 04, 2024How to succeed and still accomplish your goals for 2024
It is crazy to believe that we are now in July and that the 1st half of the year is over! Time has sure flown by and just like that we started Q3 and along with it the 2nd half of 2024. We can’t change how the 1st half has went because that is past us now, but we can learn from it, reflect on how things went, analyze our metrics and KPIs, and make a plan as to how we would like the 2nd half of the year to go and the goals we would want to achieve. It doesn’t matter if you feel like you have “won” or “lost” this year so far, we have to keep in mind that we are just halfway through it and we have another half still to play.
Listen to to this podcast episode as we discuss:
What to do if you had a great 1st half of 2024? How to keep that momentum going and make sure we don't mess things up?
What if 2024 has not gone your way so far, what can we do? How to take the emotion away from our decisions?
The importance of tracking metrics and KPIs
Why you should invest some time into analyzing and planning for the remainder of the year, and what questions to ask yourself when you do that
How to take control of your business and stop chasing your tail around
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
14 min
June 27, 2024Time vs Choice Management
It is safe to say that one of our biggest struggles as entrepreneurs and business owners is time management, especially when it comes to work-life balance and setting our boundaries. The year of 2023 and the first few months into 2024 were challenging due to changes we had at the clinic, especially when it came to staff which pulled me back into spending more time directly on patient care compared to what I had planned, and that made me realize that before parenthood I was able to compensate and push forward because I simply had more available time on my day… on my week.. or my month. Well, that was no longer the case and I had to be more direct and purposeful with my time, which has led me to reflect back on something I have discussed with our Incubator Mastermind students before: time management vs choice management. Listen to the full episode as we discuss:
how to shift our priorities and why it is more about choice rather than time management
why we should get extreme clear on our goals and priorities
the importance of expanding the box around us rather than setting hard boundaries
how to maximize our energy my defining our non-negotiables
how to become more productive with our time
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
16 min
June 20, 2024What false beliefs are we telling ourselves
Let's dive deep into a personal development topic that I feel can make such a huge impact into how we operate our lives and our businesses: false beliefs. In today's world we are bombarded with information from social media, news, TV, etc... although that is not a bad thing, it can also lead towards us hearing some the same false beliefs over and over again. Technology has also helped us surround ourselves with colleagues who are online, which is great because sometimes it can feel very lonely out there as a canine rehab therapist and business owner, but we also need to be careful with what is getting discussed on those forums so we don't feel trapped by false beliefs. Listen to today's episode as we discuss:
why our brain wants to keep us in the "comfort zone" allowing us to create these false beliefs we tell ourselves
how to rise above false beliefs, and prove everyone (including ourselves) wrong
The #1 false belief for canine rehab therapists: raising our prices and worrying about people's willingness to pay what we are worth
will people spend money on rehab during harder economic times? Yes, but they will want to make sure they are getting value in return
why selling a commodity or modality of treatment is not the answer
how to put systems in place and develop a mindset that will lead towards a thriving and sustainable canine rehab business
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
19 min
June 13, 2024Putting Ourselves in a Box
For this episode we discuss our decision making process as canine rehab business owners and how we can end up putting ourselves in a box. Listen to the full episode as we discuss:
how we can only make the decisions we need to make today with the information we have available at this point in time
how we can put ourselves in a box when it comes to the business model we chose for our canine rehab business, and why we don't need to conform with the models that worked for 10+ years that might not work as well today
how we can put ourselves in a box when it comes to our marketing strategies, and why we don't need to accept the fact that the only way to get new clients is through veterinary referrals
how we can put ourselves in a box when it comes to our pricing strategies by copying what others have done without even understanding if that would also work for our own business model
how we can out ourselves in a box when it comes to having an underwater treadmill simply because that is what surgeons and veterinarians are referring to or maybe because that is what pet owners think of canine rehab based of social media posts
what to ask ourselves when making a decision, both in life and in business
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
17 min