The K9PT Academy Podcast: Business lessons for canine rehab therapists

By Dr. Francisco Maia, PT, DPT, CCRTBusiness Entrepreneurship Education Self-Improvement Marketing

The K9PT Academy Podcast: Business lessons for canine rehab therapists episodes

June 06, 2024A New Era of Canine Rehabilitation
We have hit episode 100, and I thought it would be a great opportunity to discuss the current state of the industry and how we can stand out from the competition in this new era of canine rehabilitation! Listen to the episode as we discuss:
The importance of us needing to prove to ourselves that something can be accomplished
The current state of veterinary industry with private equity, corporate buyouts, and consolidation
How consolidation and private equity has forced business owners to become better at running their businesses
The importance of standing out with your customer journey and marketing strategy
The freedom and benefits of calling your own shots
How building a solid team culture will influence recruitment and retention
How relationship based marketing with a nurturing process will allow you to build the business of your dreams
The new era of marketing with Google ads with Performance Max and Generative AI, and why you need to take advantage of it
If you are interested in having someone running your google ad accounts, please fill out the inquiry form below. We will be in touch to see if you would be a good fit for those services, and after we chat I will honestly say if it would be good for you to implement google ads for your business, and if it isn’t I can help give you the resources that would be more helpful for you at this time.
Google Ads Inquiry Form: https://forms.gle/e82gxHDyReGoXQkP6
Marketing 101: Turning on your Google Machine: https://www.k9ptacademy.com/google-machine
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
39 min
May 30, 2024Developing your Courage Muscle
As business owners and entrepreneurs, we need to constantly be working on ourselves to overcome any insecurities and second thoughts we might be having about ourselves and this journey that we are on, and that includes working on our “courage muscle”. Much like a muscle, courage can be developed but it can also be lost. Every time we make a decision by taking the easy way out, we weaken our ability to develop that muscle and become more courageous, whereas whenever we make a bold and difficult decision we strengthen that muscle and work on our ability to become more courageous and resilient. Listen to this week's episode as we discuss:
How to have the courage to make decisions and keep moving forward, even when it seems like everything is going against us
How to have the courage to make decisions that go against the norm of what has been done in our field or against the expectations others have from us
The importance of working on yourself and surrounding yourself with a community of peers and colleagues who are going along this same journey that you are on
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
14 min
May 23, 2024Figure out what the market needs
Have you ever asked yourself and spent some time thinking about what the market of canine rehabilitation really needs and what are consumers asking for? Well, I did so recently and shared some of my thoughts on this topic with today's podcast episode. Listen to it as we discuss:
It is not just about what we do, but how we do it
Does the market need just more access to canine rehab? Or does the market actually need improved access to "true rehabilitation"?
Are we building a business that exemplifies what we want from it? Or are we building a business based on a model of what has been done in our field before?
What type of therapist or clinic is the market asking for?
The importance of collaborating amongst different professionals within our field
Innovating to stay ahead and avoiding falling behind what the market is asking from us
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
18 min
May 16, 2024Real Time, Real Response
Today we discuss the concept of "Real Time, Real Response", and that how that applies to the decisions we make as business owners and entrepreneurs. Listen to today's podcast episode as we discuss:
You can only make the decisions you need to make today with the information you have available today
Using numbers and metrics to guide our decision-making process while taking some of the emotional attachment we have from our business away from it
How our business journey is much like a road trip where we need to use a GPS even if we already know where we are going so we can informed of any real time changes we might need to make
What if our plan does not work? How do we move forward?
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
13 min
May 09, 2024Accountability vs Success as Business Owners
Every few months I go down to Florida to spend some time with my business mentor. I have been doing so for the past 6 years, and I can tell you with certainty that doing so is one of the biggest reasons for the success we have had with TheK9PT as well as my ability to help coach and mentor canine rehab therapists to achieve the same themselves. Why is that important? Listen to today's podcast as we discuss:
The benefits of stepping out of the day-to-day and having time to think and reflect
Setting yourself up to success by surrounding yourself with a community of other business owners who understand the challenges that you are going through
Importance of regularly creating a game plan of what you are trying to achieve and the tasks needed for you to accomplish that
Internal vs external accountability and why we usually work harder when we don't want to let other people down
As I shared last week as well, we will soon be opening 3 new slots for new students to join our Incubator Mastermind program… if you would like to chat more about it then please follow the link below to fill out a form, and afterwards I will contact you so we can chat about it to see if it would be a good fit for you.
https://www.k9ptacademy.com/Incubator
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
19 min
May 02, 2024How much would you charge if you had no competition?
What would you do if you had no competition? What type of business would you run? How much would you charge? What decisions would you make that would be affected by the fact that no matter what you did, people wouldn’t have someone to compare you to?
If you haven’t done so, those are great questions to think and ponder about. I recently shared some of my thoughts on those questions during one of our recent Incubator Mastermind calls, and today I wanted to share some of those thoughts with you on our podcast. Give it a listen as we discuss:
If that was the case and we had no competition, would we truly charge whatever we want? Or even better, would we be willing to charge whatever we want?
How our mindset towards money plays a factor on how much we charge
Why price comparison by potential clients is a not a bad thing
How the market is determined by the customer, and how we can ethically influence their willingness to work with us
During our Incubator Mastermind call we went on to discuss the Success Triangle, and how we are able to build something that will help you stand out from the competition around you. As I shared last week as well, we will soon be opening 3 new slots for new students to join our Incubator Mastermind program… if you would like to chat more about it then please follow the link below to fill out a form, and afterwards I will contact you so we can chat about it to see if it would be a good fit for you.
https://www.k9ptacademy.com/Incubator
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
14 min
April 25, 2024How to stay focused & not get distracted
The truth is that most of us in the field of canine rehab never planned on being an entrepreneur. It is not why we went to PT or vet school, nor the reason why we became a canine rehab therapist. All we wanted to do was help some dogs, but somewhere along that journey we realized that the only way for us to be able to do so on our own terms would be if we opened your own business, and then we became an entrepreneur. But, the problem is that we never learned anything about business or entrepreneurship in school or during our certification, but there are certain key skills and qualities that we can learn to leverage as entrepreneurs.
Last weekend I discussed 6 of those traits that helps us succeed as entrepreneurs, and one of the biggest takeaways I heard from them from this session was the discussion around focus vs concentration. Listen to today's podcast episode as we discuss:
The difference between focus and concentration
What can cause us to lose focus?
How do we stay focused?
Do you want to learn what are the 5 other traits? Well, maybe I will share some of them in future episodes, otherwise we will soon be opening 3 new slots for new students to join our Incubator Mastermind program… if you would like to chat more about it then please follow the link in the show notes to fill out a form, and afterwards I will contact you so we can chat about it to see if it would be a good fit for you.
https://www.k9ptacademy.com/Incubator
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
April 18, 2024Why you won't get (ideal) clients from Facebook
Today might be a bit of a controversial episode, and I am open to discussion because I understand there are many different marketing strategies that can work depending on each individual circumstance. However, for today's episode I want to discuss why I don't think you will find your ideal clients on Facebook. I will explain my thoughts behind it, and hopefully help you understand my thinking behind why I think that way, so listen to the full episode as we discuss:
the different types of leads
the traditional way most clinics have been marketing
why your ideal client won't likely find you on Facebook
what would I focus on instead
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
April 11, 2024Changing your Money Mindset
One of the biggest struggles we face as business owners and entrepreneurs in the field of canine rehab is figuring out how much to charge for our sessions. We all know that we have an issue in our field where many clinics undercharge for what we do, but the challenge is that we tend to undercharge not because we want to, but primarily because we have not shifted our money mindset. Listen to today's episode as we discuss:
We need to realize that selling is about helping people make a decision and it can be done in a professional and ethical way
Why do we shy away from selling?
What are people's real hesitation in potentially paying more for your services?
Stop thinking that you are taking something away from them by collecting their money, and instead realize that you are giving them the solution to their problem
Click here to download our FREE fee calculator: https://thek9pt.mykajabi.com/Fee-calculator
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min
April 04, 2024The many hats of business ownership
Many of us got into business ownership as canine rehab therapists without having much, if any, background in business, marketing, or general operations. While passion for what we do are a must to make this business thing work, we will eventually need to learn and develop a whole new set of skills related to entrepreneurship to make our business sustainable, but how do we balance out all the different roles and hats we need to wear as business owners?
Listen to today's episode as we discuss:
how clinical success requires the advancement of our clinical and communication skills, but business success requires mastery of business skills and tools
the entrepreneurial curse, and why just working harder or longer hours is not always the solution
stepping out of our comfort zone and wearing many hats of the business
how to not let a particular role or hat define who we are
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
20 min